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Article created by: Denis Tymulis

When U.S. soldiers returned home after World War II, they found a country quite different from the one they had left. Wartime production had helped pull America's economy out of the depression, and during the late '40s, young adults saw a remarkable rise in their spending power. Jobs were plentiful, wages were higher, and people were eager to spend. Between 1945 and 1949, Americans bought 20 million refrigerators, 21.4 million cars, and 5.5 million stoves, a trend that continued well into the 1950s. The massive growth of suburban populations meant an even bigger demand for automobiles. Families of all income brackets were buying televisions.

Historian Elaine Tyler May thinks that the federal government and the American people saw the new consumerism as a way to de-emphasize class differences while stressing traditional gender roles. Things that defined "the good life" were within their economic reach, so working-class people could achieve the upward mobility they craved.

And we haven't stopped filling our inner void with sparkling things ever since. As Kerryn Higgs, the author of Collision Course: Endless Growth on a Finite Planet said, the capitalist system depends on never-ending growth and it would simply fail if people were content with what they have. Over the course of the 20th century, capitalism preserved its momentum by molding the ordinary person into a consumer with an unquenchable thirst for its "wonderful stuff."

And the subreddit r/AntiConsumption illustrates this notion beautifully. Its 294K members criticize, question, and discuss everything consumerism-related, and provide clear-cut examples of how the system degenerated. What I like about this online community is that it isn't ringing alarm bells, declaring the end of times. Instead, it invites us to take a step back and look at the reality we have created for ourselves.

#1

Useless Stuff Indeed

Tweet highlighting insights on economy collapse, pollution reduction, and essential workers during COVID lockdown, reflecting anti-consumption views.

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    #2

    Thought This Belonged Here… It Drives Me Nuts How There Is Such A Purchase-Culture Around Fitness And Health

    Text post expressing frustration with rich-girl fitness trends, seeking practical anti-consumption health tips for busy budgets.

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    #3

    Great To See Out Society As A Whole, Progressing

    Man in orange vest sorting unsold food in crates, highlighting anti-consumption efforts to reduce waste and support needy.

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    #4

    There Are So Few Spaces Like This Left

    Tweet about libraries as public spaces allowing existence without spending money, highlighting anti-consumption ideas from online community.

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    #5

    Put The Small Biz Before Big Biz

    Tweet explaining tips for anti-consumption by ordering directly from companies to avoid Amazon and save money.

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    #6

    Remember Kids, “Vegan Wool” Is Plastic. And When It Breaks, It’s Decomposition Will Not Be Friendly

    Insightful and funny take on anti-consumption debating leather durability versus plastic waste impact.

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    #7

    My Work Is Required To Have Paper Charts And Maps, But They Expire Every Couple Months. I Take The Expired Charts And Use Them As Wrapping Paper

    Box wrapped in vintage map paper on carpet, illustrating creative approaches to anti-consumption in an online community.

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    #8

    Old Bag New Life So My Mom Spent The Day Removing The Old Straps From Her Swimming Bag And Replaced Them With What She Had At Home: Some Old Cargo Straps. I Think The Colors Work Really Great With Each Other! Please Give Her A Thumbs Up!

    Purple tote bag with green straps and worn brown leather handles symbolizing anti-consumption and reuse concepts.

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    #9

    What Up Water Homies

    Person in sailor hat holding sign with anti-consumption message about bottled water companies producing plastic bottles.

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    #10

    Just Came Across This And I Just Wanted To Share It

    Text post about rejecting capitalist views on hobbies and monetization, reflecting insights on anti-consumption culture.

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    #11

    Living In The 20's

    Tweet about the 1920s reflecting on society and rights, shared in an online community on anti-consumption insights.

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    #12

    Yep

    Drake meme humorously illustrating the hypocrisy in anti-consumption attitudes about goods produced by slavery and buying such goods.

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    #13

    Found On Fb

    Pile of waste with a quote about reducing, reusing, and recycling reflecting anti-consumption insights from an online community.

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    #14

    My Sister’s Gender Reveal “Party”. Her Doctor Wrote The Baby’s Gender On A Piece Of Paper. At The End Of The Day The Whole Family Joined A Video Call Where She Unfolded The Paper! That Was It!

    Hand holding a handwritten note with the phrase it is a boy, reflecting anti-consumption humor.

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    #15

    This

    Tweet by user sharing a funny and insightful anti-consumption take on capitalist work culture and exploitation online.

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    #16

    To Keep Prices High

    Twitter post showing bags of apples hung on a fence, illustrating a funny take on anti-consumption and sharing culture.

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    #17

    Consumption Is Most Ravenous At The Top Of Society, Consuming Small-Businesses Too

    Social media post sharing a funny and insightful take on anti-consumption and corporate influence in America.

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    #18

    This "Low Plastic" Pen Is A Perfect Metaphor For Environmentalism Under Capitalism

    A pen wrapped in brown paper displayed whole and unwrapped, illustrating a creative anti-consumption approach.

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    #19

    Not Perfect Anti Consumption, But I Used Black Takeout Containers And Old Greeting Cards To Give Out Homemade Cookies This Year

    Holiday gift packages wrapped with bows and festive tags, illustrating creative anti-consumption ideas shared online.

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    #20

    We Need A Different Economy

    Tweet by Jason Hickel discussing economy and overconsumption, illustrating insightful and funny takes on anti-consumption.

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    #21

    Restaurant Ask Customers To Stop Wasting Buffet Food

    Signboard promoting anti-consumption with a message about food wastage and its impact, displayed in a corporate setting.

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    #22

    Not Sure What They're Expecting

    Man holding marker presenting anti-consumption message about ads disrupting music playlists in online community meme format.

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    #23

    Did You Know That You Can Rewear Clothes? This Changes Everything

    Tweet highlighting anti-consumption with Kate Middleton rewearing a blue coat to promote sustainable fashion choices.

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    #24

    The True Cost Of Stuff

    Text on black background highlights anti-consumption message about clutter, money, time, and warns to beware of Black Friday.

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    #25

    Makes Sense

    Various white electronic adapters and cables displayed on a white background illustrating anti-consumption irony.

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    #26

    What A Beautiful Billboard

    Graffiti on a billboard reads the joy of not being sold anything, illustrating anti-consumption ideas in a street setting.

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    #27

    You Are Enough

    Billboard with message promoting anti-consumption mindset, emphasizing no need to buy, thanking for existing in public space.

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    #28

    Croatian Company Made Their Toilet Paper Package With A Cool Dual Purpose

    Reusable shopping bags held by hands, promoting anti-consumption and sustainable living with funny, insightful messaging.

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    #29

    Some Decent Tips I Think

    Cartoon showing funny and insightful anti-consumption actions like biking, meatless Mondays, recycling, and satirical activism.

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    #30

    My Sister Asked Me To Buy These 2 Products For Her Birthday. This Is The Packaging For 10 Ml Of Product

    Empty Chanel packaging and excessive shredded paper on carpet illustrating funny takes on anti-consumption in an online community.

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    #31

    This Really Hit Home For Me To See Today!

    People standing closely together in one lane beside a crowded street, illustrating a humorous take on anti-consumption and car use.

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    #32

    Permanent Permaculture

    Handwritten sign promoting anti-consumption with message about growing and trading food for free on a door.

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    #33

    Great Idea Stolen From Facebook

    Creative anti-consumption idea using biodegradable leaf confetti as a sustainable alternative to plastic waste.

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    #34

    Bernie Showing Us All The Way

    Tweet screenshot highlighting a humorous take on anti-consumption focusing on the idea of owning one good coat.

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    #35

    It Do Be Like That

    Man rejecting 10% off with purchase but approving 100% off by not buying, illustrating anti-consumption humor.

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    #36

    You Know When You Can't Figure Out If Something Is Satire?

    Comment humorously listing reasons why a cyclist harms the economy, highlighting anti-consumption habits.

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    #37

    Sometimes That's Hard To Forget With All The Advertisements For Sustainable Clothing Brands

    Hand holding a worn clothes hanger with message promoting anti-consumption and sustainability in fashion.

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    #38

    This Would Be Very Depressing

    Tweet discussing concerns about space billboards and satellite ads, reflecting humorous anti-consumption views in an online community.

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    #39

    Bruh

    Hand holding organic micro tater potato in store with other potatoes, illustrating anti-consumption and organic produce choices.

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    #40

    I See This Every Year. Over 60,000 New iPhone & Samsung Cases Are Dumped Because They Won’t Fit The New Models

    Dumpster overflowing with discarded plastic packaging, illustrating waste and anti-consumption themes in an urban setting.

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    #41

    Plastic Straws And Sandwich Cutters Aren’t The Devil

    Drake meme contrasting extreme and nuanced views on single use plastics in anti-consumption discussions online.

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    #42

    Absolutely Disgusting

    Tweet about Dr. Dre wearing new Nike Air Force 1s daily, highlighting humorous insights on anti-consumption from online community.

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