IKEA Surprises Visitors By Recreating Syrian Home Inside Their Store
176Kviews
Andrius Community member
Customers of the IKEA store in Slependen, Norway, went in to find inspiration for their homes, but what they actually found was one of the most powerful awareness campaigns that highlights the horrible living conditions of Syrian refugees.
Working with Norwegian Red Cross and an advertising agency POL, IKEA has installed a model Syrian home inside the store. The home is actually a replica of the one in Damascus, Syria that belongs to a woman named Rana, and her family of nine. The walk-through installation is called “25 m2 of Syria” as the whole house, inhabited by 10 people, fits inside 25 square meters. “When we had to flee to this area to find safety, we did not have enough money to rent a better place. We have no money to buy mattresses and blankets, or clothes for the children,” Rana told the Red Cross team.
The house also features the recognizable IKEA posters, yet this time instead of product descriptions visitors see the stories of Syrians who deal with daily shortages of the basic needs like food, water, and medical supplies. Every price tag also features a clear call to action with a text-based donate link for visitors who want to contribute to the cause.
More info: TV-aksjonen | Norwegian Red Cross (h/t)
176Kviews
Share on FacebookAbout the author
Popular on Bored Panda
![6 Mind Controlling Parasites That Are Worse Than Venom [video]](https://static.boredpanda.com/blog/wp-content/uploads/2018/10/THUMB-5bc9e87b1d7d4__300_185.jpg "6 Mind Controlling Parasites That Are Worse Than Venom [video]")
![6 Mind Controlling Parasites That Are Worse Than Venom [video]](https://static.boredpanda.com/blog/wp-content/uploads/2018/10/THUMB-5bc9e87b1d7d4__300.jpg "6 Mind Controlling Parasites That Are Worse Than Venom [video]")
What do you think ?
Unfortunately, most of the times,we only react and help others when we are confronted with this Kind of explicit campaigns. Well done, IKEA.
Still beats many of our veterans living in cardboard boxes or on the street with just a sleeping bag.
Good thing you avoid confrontation of suffering by comparing one thing you've seen with something else.
Think he more implied that this Chinese slave factory store front should be more invested in showing compassion for our own before getting it's American shoppers in a frenzy to donate money to some charity where 90% of its funding most likely ends up padding the pockets of the same people that created the suffering in the first place.
....but what are you comparing it with ? it looks very similar to house/room of a friend living in Hammamet Tunisia....
Your "vets" are volunteered for army life thinking they will be protecting their country, but instead they sent to ruin lives of other people and caused this suffering. And they didnt have any objections. And then they got betrayed by the same system. So this was their choice. But Syrians or Iraqis didnt volunteer for this stuff. So stfu.
Ed, it beats me how people like you come on the internet and are all like "it's bad how we treat our vets", and yet people like you do fuck all except type a 10 second statement on an obscure internet comment section... BRAVO. Now go and do something.
Wrong asshat. I'm a veteran with 12 years of service. I do more than you could imagine in support of fellow veterans. Piss off :)
Our?
Yeah and you support your veterans every day so you don't have anymore resources to care about Syrian kids.
I am a Veteran, so yes I do :)
If you see someone homeless get them help using this ap streetlink.mobi Thanks
Thank you IKEA for doing your bit for the Syrian refugees
Unfortunately, most of the times,we only react and help others when we are confronted with this Kind of explicit campaigns. Well done, IKEA.
Still beats many of our veterans living in cardboard boxes or on the street with just a sleeping bag.
Good thing you avoid confrontation of suffering by comparing one thing you've seen with something else.
Think he more implied that this Chinese slave factory store front should be more invested in showing compassion for our own before getting it's American shoppers in a frenzy to donate money to some charity where 90% of its funding most likely ends up padding the pockets of the same people that created the suffering in the first place.
....but what are you comparing it with ? it looks very similar to house/room of a friend living in Hammamet Tunisia....
Your "vets" are volunteered for army life thinking they will be protecting their country, but instead they sent to ruin lives of other people and caused this suffering. And they didnt have any objections. And then they got betrayed by the same system. So this was their choice. But Syrians or Iraqis didnt volunteer for this stuff. So stfu.
Ed, it beats me how people like you come on the internet and are all like "it's bad how we treat our vets", and yet people like you do fuck all except type a 10 second statement on an obscure internet comment section... BRAVO. Now go and do something.
Wrong asshat. I'm a veteran with 12 years of service. I do more than you could imagine in support of fellow veterans. Piss off :)
Our?
Yeah and you support your veterans every day so you don't have anymore resources to care about Syrian kids.
I am a Veteran, so yes I do :)
If you see someone homeless get them help using this ap streetlink.mobi Thanks
Thank you IKEA for doing your bit for the Syrian refugees