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Designers Share How They Would Redesign Famous Brand Logos And Some Solutions Are Really Creative (25 Pics)
Top companies spend big bucks on their logo. After all, it's the visual representation of their character. An easily digestible display of their core values. In other words, a company's logo is its face. And you bet your wallet they want to look appealing.
So it's only natural when up-and-coming designers try to prove their worth by recreating famous logos. "These guys get paid millions of dollars but I can do it better for a fraction of that cost." The ultimate power move.
Take a look at some of these recreations we found on sites like dribbble and Behance. Upvote your favorites and let us know what you think about them in the comments! Enjoy.
This post may include affiliate links.
#1
LittleMissPanda 4 years ago
I actually like the current one. At least it looks like a pin on a map. Unlike that G thingy
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Jo Choto 4 years ago
Except neither of them really scream "maps" unless you're already familiar with the brand to begin with.
Vicky Zar 4 years ago
The marker on the lest does allude to maps, as it is the one to show your current location
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Dyna Leepico 2 years ago
bro shut the actual f**k up u said that for literally every post
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#2
Irenesaurus Rex 4 years ago (edited)
No! Looses character and completely off brand! From a square to a dot? From blue to red? From a custom typeface to a generic one?
Dyna Leepico 2 years ago
kid shut the f up, change ur ugly lookin pfp, and stay in school
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Laura Tasciato 3 years ago
The original is outdated. This is a genuine upgrade. Actually expresses what the company actually does.
Daniel (ShadowDrakken) 4 years ago
I can't be the only one that finds the old logo much more aesthetically pleasing...
#3
Sleazy Weaver 4 years ago
The redesign is just a recolored version of Google Drive.
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Laura Tasciato 3 years ago
Cleaner, but neither clearly define what the company actually does.
Milena Radeva 4 years ago
The redesign has pretty much the exact shape as Adobe logo. Not a good idea. Who would want to copy their competitors?
#4
Václav Kudělka 4 years ago
Why would someone want to look like cheeper version of waze? og-60957ce...33-png.jpg 
Daniel Marsh 4 years ago
Cute ghost. Looks a little like a thought balloon which is a plus. Also looks a little like a tape dispenser which is a minus. Not sure if I'd recognize it out of the context of the current ghost logo, though.
Hoppinger 4 years ago
The problem with this one is that the new logo relies on a yellow background to portray the company colors. With the original, you could have the logo in black and yellow and show that on a white background (computer screen or a piece of paper) but the new one would have to be a yellow piece of paper or background unless you put a box around it.
wist_the_goblin (they/he) 3 years ago
no. the snapchat ghost/shrek wearing a ruffled collar is perfect
Dyna Leepico 2 years ago
kid shut the f up, change ur ugly lookin pfp, and stay in school
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Lana Jig-maker 4 years ago
current one is a box, because everyone is boxed in by work. (joke not good, I'll see myself out)
pinkk-sugar 4 years ago
I prefer the redesign, but I don't use linkedin so maybe that influenced my decision
Rissie 4 years ago
Just awful. Sorry, this is one of those threads that just needs to be a reality check for the so called "designer". Anyone can rearrange letters and fonts and some cute add ons. But brands are called brands because it's pretty much branded on the company. To change it for the better, it needs to still follow the strenghts and add to it. That's not an easy task and many great designers fail at it because sometimes it's just impossible (but the company still insists).
#6
#7
Steve Barnett 4 years ago (edited)
I thought that the three black lines were imitating a sound wave, therefore the current one is more appropriate. Also, IMO, the ''S' in the redesign just doesn't look right.
rabbitsrabbit 4 years ago
Thk they r trying to make it look an 'S'. Kinda looks more like a 5 actually and a bit too on the nose. Prefer the old one.
Laura Tasciato 3 years ago
How does the new one not make sense? Still reads as music streaming, but with an actual "s"
#8
Martha Higgins 4 years ago
Not many 6 year-olds use cursive, and not many 18 year-olds, either, sadly. The second one looks to me like it was done by a girl who also uses a little heart or a smiley face instead of a dot over her 'i' .
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JustAnotherPersonOnBoredPanda 4 years ago (edited)
Is it just me or does the redesign look like the Chick-fil-A font?
Kathryn Baylis 4 years ago
The old one looks like it was written with a messy leaky pen, and the new one’s curlycues make it look like it says “lleetup” instead of “Meetup”.
Dyna Leepico 2 years ago
kid shut the f up, change ur ugly lookin pfp, and stay in school
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Anna Banana 4 years ago
I think the point was to incorporate "P" into the picture. I still like the current one better, but at least here the reasoning behind the redesign seems good, unlike a lot of others on this list.
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Kathryn Baylis 4 years ago
I like the current one. It looks like newsprint, which is kind of the whole point.
Lilith the Demon Panda 4 years ago (edited)
sans serif always or almost always looks better in logos in my opinion
Laura Tasciato 3 years ago
Wordpress needs an update. Does the original look like a web hosting site? Looks like a typewriter.
#10
Johanne Trudeau 4 years ago
THink I prefer the original one, the eleven is clearer than the redesign...
John C 4 years ago
Disagree - it's a logo. Personally I feel the "11" is very obvious, but even if it isn't, it doesn't matter for a logo. Besides, there's enough brand recognition with the colors alone.
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#11
Kathryn Baylis 4 years ago
The redesign totally obscures the paper airplane, making it unrecognizable.
Jimi Laoshi 4 years ago
Looks like a start up that spent more money on the web-design than the product
#12
rabbitsrabbit 4 years ago
I like that the redesign is cleaner - if they could just make the G a little more obvious
#13
denzoren 4 years ago
Current is better. It's supposed to represent a lens...it would be better if they put three lenses...since that's kind of the trend now.
New Prometheus 4 years ago
Good logos are timeless and not bound by random short trends.
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Allan Breum 4 years ago
Enough with making every damn logo and icon circular, damnit! That is not "Redesigning" its just plain lazy.
Dyna Leepico 2 years ago
kid shut the f up, change ur ugly lookin pfp, and stay in school
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#14
Kathryn Baylis 4 years ago
The redesign erases the stars, ffs. Leave this one alone. If it ain’t broke, don’t fix it.
kate h 4 years ago
Do not like at all. The original NASA logo is iconic and still looks modern after all these years. History: The round red, white and blue insignia, nicknamed the "meatball," was designed by employee James Modarelli in 1959, NASA's second year. The design incorporates references to different aspects of the mission of the National Aeronautics and Space Administration. The round shape of the insignia represents a planet. The stars represent space. The red v-shaped wing represents aeronautics. The circular orbit around the agency's name represents space travel.
Kennedy Johnson 4 years ago
I like the old one. It shows more what they do and it’s a beautiful drawing.
Allan Breum 4 years ago
Once again, the "redesign" is; Make everything a circle, and remove the details. Piss-poor IMO.
#15
Kathryn Baylis 4 years ago
Or the Keymaster and Gatekeeper from the original Ghostbusters.
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Marcellus the Third 4 years ago
Absolutely, doesn't bring the pose of the bull in mind. Also lopsided horns.
Load More Replies... Laura Tasciato 3 years ago
The designer really like their circle to the left of the company name!
#16
Richard Grant 4 years ago
Redesign misses the purpose of the arrow. amazon ships everything from "A" to "Z". Redesign just looks like another smiley face.
Kennedy Johnson 4 years ago
The other one reminds me of a smile. The new one just looks to simple and I can’t really see it.
𝕊𝕒𝕞 (𝕋𝕙𝕖𝕪/𝕋𝕙𝕖𝕞) 4 years ago
Well the point of the arrow is that they have products from a to z, and also looks more like a smile. So I would say no on all counts
#17
Kathryn Baylis 4 years ago
So they basically did a kind of negative image and tweaked the graphic at the end. Real original. Not.
Irenesaurus Rex 4 years ago
Adding the F to the swirl doesn't bring anything extra. If something makes it too literal, and therefore, poorer.
#18
Kathryn Baylis 4 years ago
I don’t like the redesigns that take away all the detail in the originals. They just look lazy and untalented.
Julian West 4 years ago
At least part of the reason that people buy Bentleys is to remind them of the hundred-year-old tradition and winning races with big powerful cars. The present company has no connection with the original Bentley designs except the badge, so dumping that effectively tells people there's no particular point in driving one.
Ryan Deschanel 4 years ago
Is "Bentley" the name of a dystopian galactic dictator? Seriously, it looks cool.
Bettye McKee 4 years ago
The current is famous for a reason; it is pleasing to the eye. The redesign doesn't even look like feathers, it looks like plastic strips.
#19
𝚕𝚘𝚟𝚎𝚕𝚢𝚡𝚕𝚞𝚗𝚊 4 years ago
i dont rlly like the new one, because the logo is pics art logo :/ pics-art-6...2efaba.png 
Bettye McKee 4 years ago
No, leave it alone. The redesign doesn't convey the same message. Nice try; guys,
#20
J.R. Cillian Green 4 years ago
The current design looks like 1994 decided to live on forever...
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Surajsingh Dheman 4 years ago
Nope, Current one has symbolic meaning for blue oval - representing Galaxy
Bobert Robertson 4 years ago
Reminds me of the new GM logo... Went from instantly recognizable to "wtf is that?"
#21
Kathryn Baylis 4 years ago
The point of the original is to look like the video start arrow, something totally lost in the redesign.
#22
Ian Koch 4 years ago
what? I've never seen a mix of a PS and a google logo... that's weird.
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rabbitsrabbit 4 years ago
Original! The redesign is too abstract-looking. Basically a red rectangle with some coloured droplets on the side.
#23
Kennedy Johnson 4 years ago
No! I can’t even read the design. The old one is already simple. No need to oversimplify it more.
Rissie 4 years ago (edited)
Don't. Touch. The IKEA logo. Sincerely, IKEA (and me). That font has a great subtlety that goes with the abbreviation that it is (and why it's all spelled in all caps). It's Ingvar Kamprad, Elmatryd, Agunnaryd. Respectively first and last name of the founder, the farm he lived and the name of the place where it stood.
#24
Tamara Kroonen 4 years ago
This looks like the snout of a CliniClown. Clowns don't save children, they lure them into the sewers with balloons.
#25
Marcellus the Third 4 years ago
or a run-over pigeon, depending what angle you look. Or a bird just about to pick up an insect. But not tweeting, at all, which is what it's supposed to do.
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LesAnimaux 4 years ago
Isn't it supposed to look like a bird? This looks like something from Chernobyl
Lisa Hall 4 years ago
Why can't we just get a cute little fat bird like this? download-6...54d4d.jpeg 
Glynna Bowood 4 years ago
If you had the bird dropping the dot on the i - then it would be better.
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What do you think ?
just let me sleep 4 years ago
Most of those just changed the font from something original to something completely generic. Meh.
Monday 4 years ago
Sucked out any little smidgen of soul that might have been in it :/
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Aahzmandus Pervect 4 years ago
All of the"redesigns" are terrible. Every single one of them, not one offers any improvement whatsoever.
Hoppinger 4 years ago
I did professional graphic design for years and I can tell you that is takes a lot to design a logo. You have to design a small visual that in the few seconds someone looks at it, portrays your company's brand, style, personality, industry, etc. It also has to work across al media types including a computer screen and on paper as well as being reproduced in color and black and white. It's actually really hard. Especially when top executives think they know better just because they want to say that part of it was their idea.
Luca Giordano 4 years ago
terrible job! waste of your time. sorry, mate. don't quite your day job.
JennyLaRue 4 years ago
Anyone can redesign a logo, what matters though is understanding what the client actually wants, what their wider design principles are, how their brand influences their style and what elements they want to include or change in a redesign. It's never just what the designer can redesign where big brands are involved
just let me sleep 4 years ago
Most of those just changed the font from something original to something completely generic. Meh.
Monday 4 years ago
Sucked out any little smidgen of soul that might have been in it :/
Load More Replies... Aahzmandus Pervect 4 years ago
All of the"redesigns" are terrible. Every single one of them, not one offers any improvement whatsoever.
Hoppinger 4 years ago
I did professional graphic design for years and I can tell you that is takes a lot to design a logo. You have to design a small visual that in the few seconds someone looks at it, portrays your company's brand, style, personality, industry, etc. It also has to work across al media types including a computer screen and on paper as well as being reproduced in color and black and white. It's actually really hard. Especially when top executives think they know better just because they want to say that part of it was their idea.
Luca Giordano 4 years ago
terrible job! waste of your time. sorry, mate. don't quite your day job.
JennyLaRue 4 years ago
Anyone can redesign a logo, what matters though is understanding what the client actually wants, what their wider design principles are, how their brand influences their style and what elements they want to include or change in a redesign. It's never just what the designer can redesign where big brands are involved
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