6 Classic Painting Reinterpretations That Reflect On Consumer Society
It is estimated that in 2020 the plastic production will reach around 500 million tonnes. Most of them will take approximately 600 years to biodegrade. Far from finding a real solution to this problem, the few measures taken to face this problem are populist and with the only purpose of making an image cleanup instead of tackling the issue.
We are not aware of the energetic consumption and the environmental impact that means using an absurd plastic wrapping. Meanwhile, thousands of products are being commercialized, doubling and tripling a synthetic skin or even worst, taking the place of their natural wrapping skin with a plastic package in order to “ease” their consumption.
The series ‘Not longer Life’ reinterpret and reproduce paintings from classic masters such as Monet or Caravaggio contextualizing them in the current situation, as if they were contemporary artists. It pursues to drive the still life definition to another level: a zombie life, a wrapped life. From the supermarket to the photo set. The evolution of a nutrition format characterized by its wear of a single-use plastic wrapping.
This series intends to reflect about the direction that the consumer society is taking and the unconscious attitude we are taking about the natural resources in pursuit of an utmost and absurd comfort usually misunderstood as progress, welfare or luxury.
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Luis Egidio Meléndez
Abraham Van Beyeren
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