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After Hurling Racial Slurs At Somalian Couple, Cinnabon Employee Fired And Faces Intense Backlash
Cinnabon employee shown inside bakery, involved in racist incident targeting Somali couple in viral video controversy.
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After Hurling Racial Slurs At Somalian Couple, Cinnabon Employee Fired And Faces Intense Backlash

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A viral racist confrontation at a Wisconsin Cinnabon has left one employee facing legal troubles, unemployment, and intense online scrutiny.

The incident unfolded on Thursday, December 4, at the Bay Park Square mall in Ashwaubenon, where the worker, identified as Crystal, was caught on camera hurling racist slurs at a Somali couple.

Highlights
  • Crystal Terese Wilsey was fired after a viral video showed her using racial slurs on Somalian customers.
  • She openly called herself a “racist” and reportedly mocked the customers’ religious beliefs.
  • The incident sparked a divided reaction online, with many condemning her racism while others launched a fundraiser to support her.

The heated exchange was filmed by the customers and widely shared across TikTok and other social platforms the following day.

In a surprising twist, both a GiveSendGo fundraiser and a GoFundMe were launched to help cover Crystal’s expenses after she was fired from the store.

RELATED:

    Wisconsin Cinnabon employee Crystal was fired after proudly declaring herself a “racist” on camera

    Woman making a peace sign indoors, related to racist Cinnabon employee and GoFundMe linked to viral video incident.

    Image credits: skygirlrain

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    In the now-viral TikTok clip, Crystal, whose full name is reported to be Crystal Terese Wilsey, is seen verbally harassing a Somali Muslim couple and repeatedly using the N-word during a heated exchange.

    As the customers began recording, Crystal looked at the husband and called him a “ni**er.”

    Nodding her head, pointing at the couple, and smiling widely, she said, “I am racist, and you are a ni**er. I am racist, and I’ll say that to the whole entire world!”

    Woman in a bakery pointing aggressively, associated with racist Cinnabon employee and GoFundMe controversy.

    Image credits: sab_dailypay

    Comment on social media post referencing a racist Cinnabon employee incident involving a Somali couple in a viral video.

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    She continued in a mocking tone, “Don’t be so disrespectful… Bye!”

    When the couple warned her she was “ruining her life” by saying such things on camera, Crystal responded by confidently flipping them off.

    She then raised both her middle fingers at the couple, holding the gesture for several seconds while staring directly into the camera with an unsettling smile.

    The argument reportedly erupted after Crystal made offensive remarks and mocked the Somali Muslim woman’s hijab

    Cinnabon employee aggressively shouting in bakery, related to racist incident involving Somali couple in viral video.

    Image credits: sab_dailypay

    In response, the husband fired back, saying, “You talk about respect. You are fired from this place mother**ker. You’re not going to be working here.”

    Crystal continued with another offensive gesture, a signature pro-wrestling taunt, telling the man, “S*ck it!” twice.

    He then asked, “What’s wrong with you?”

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    The video concluded with Crystal shouting, “What the f**k is wrong with you, you f**king ugly bi**h? Get the f**k out of my face.”

    Woman in green tank top holding ice cream cone inside a shop, related to racist Cinnabon employee GoFundMe controversy.

    Image credits: skygirlrain

    Facebook comment by Danielle Garrand expressing disbelief about the unprompted rant of a racist Cinnabon employee.

    According to a cousin of the Somalian couple, the confrontation began with Crystal’s unwelcoming facial expression and attitude while serving their order.

    In a GoFundMe set up by a cousin, Sabrina Osman, titled Help for Cousins’ Legal Fees After Cinnabon Racial Incident, she explained that her cousin “ordered the caramel pecan cinnamon roll, and when the lady was squeezing the caramel, she hardly put any.”

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    “I am racist, and I’ll say that to the whole entire world!” the former employee declared, flashing a wide, confident smile

    Cinnabon store interior with employee behind counter amid controversy involving racist incident and GoFundMe campaign.

    Image credits: cinnabon

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    When the woman asked whether the store was running low on caramel, Crystal allegedly responded, “‘You could see me squeezing it through that witch-craft bandana you’re wearing on top of your head’” basically referring to my cousin’s hijab…….”

    “And that’s when my cousin pulled out her phone and started recording….”

    As the incident began gaining widespread attention online, Cinnabon released an official statement on X on Saturday, December 6, acknowledging the “disturbing video.”

    Social media comment mocking a situation involving a racist Cinnabon employee and viral video controversy.

    The company wrote, “We do not condone this behavior. The former employee was immediately terminated by the franchise owner.”

    “Their actions do not reflect our values or the welcoming experience every guest deserves.”

    Netizens also backed the franchise’s decision, with many criticizing Crystal for her “horrific” treatment of the customers and the blatant racism she displayed.

    Crystal was immediately fired by the franchise owner after her “disturbing video” went viral online

    Woman wearing reflective sunglasses and hoop earrings, posing indoors with fingers crossed, related to racist Cinnabon employee story.

    Image credits: skygirlrain

    “It’s disgusting. Anyone who uses a racial slur, regardless of race is a sick head,” wrote one angry user on social media.

    Another commented, “It doesn’t matter, racism is NEVER okay PERIOD for any race. If the employee were Black and said something racist to a White person, she should be fired. It doesn’t matter who started it or what happened.”

    A third remarked, “Racism in its ugliest forms reveals sick hearts filled with deep weakness and narrow vision. Many people carry this miserable feeling within them… I mean, her behavior was atrocious.”

    GoFundMe campaign for racist Cinnabon employee after viral video of slurs at Somali couple.

    Image credits: sab_dailypay

    Comment from Glenn Williams about increasing net worth to 500k, related to racist Cinnabon employee controversy.

    “Nasty woman! They are your customers.”

    While the general internet consensus is against her, a crowdfunding campaign titled Stand With Crystal was launched on the Christian-based platform GiveSendGo to support the fired Cinnabon employee.

    The campaign claimed that “Two Somali customers decide to make her shift hell with intimidation.”

    Crystal has a past public criminal record from 2022 for endangering the life of her child and driving under the influence

    Woman wearing pink cap holding white mug with bunny design, related to racist Cinnabon employee GoFundMe incident.

    Image credits: skygirlrain

    “We’re not letting this slide. Funds go to making sure Crystal lands on her feet after this betrayal… No White person should lose their job for refusing to be harassed by Somalians.”

    The fundraiser, which has a goal of $109,110, has already collected over $90,000.

    Amidst the heated controversy, Crystal’s past has been unearthed, revealing a lengthy criminal history, including disorderly conduct and d**g possession charges over the years, according to public records.

    @sab_dailypay Update: sorry you guys for making you wait for it 2. The hate against Somalis is actually scary! SOMALIS WE NEED TO TALK ABOUT WHAT HAPPENED TO MY COUSIN IN WISCONSIN 1.Cinnabon put out a statement saying they terminated her. Wish they would provide proof! 2. She has been identified. Her name is Crystal Terese! Shoutout to TikTok for finding her! Yall can find her TikTok😭she’s def playing victim 3. She stated that her sarcasm got her fired… but last time I checked, she meant every single word she said in the last video…. 4. She is stating that her ex-husband set her up, and that my cousin and her husband were sent by him…something about custody and child support. Again playing victim smh. 5. They started a go fund me for her and obv all the racists are supporting her. If you wish to donate to my cousin, the link is in the bio! #somalitiktok#karensoftiktok#wisconsin#stopracism#muslimtiktok♬ original sound – Sabrin | DIGITAL MARKETING🍉

    She was also charged with operating a vehicle while intoxicated and child endangerment in February 2022.

    That case, however, was dismissed in April of the same year.

    “This administration makes racists bold. Giving donations to this vile being is only going to make it worse,” wrote one user

    User comment discussing the racist Cinnabon employee incident and possible context of slurs exchanged in viral video.

    Screenshot of a social media comment denying racism amid viral video of racist Cinnabon employee incident.

    Comment from Van Gar stating racism is founded on ignorance and emphasizing all humans bleed the same despite different skin colors.

    Comment expressing concern over racist behavior by Cinnabon employee and controversy surrounding GoFundMe support.

    Comment from Susan Butler expressing sadness about a racist Cinnabon employee incident involving a Somali couple.

    Comment by James Bivens on social media discussing division and hate related to racist Cinnabon employee incident.

    Comment from Mike Green discussing defense of comments with reactions shown, related to racist Cinnabon employee incident.

    Comment from Loren Henmi discussing a Cinnabon employee’s use of Indonesian cinnamon amid a viral racist incident.

    Facebook comment screenshot showing user Priscilla Singleton asking where a red hat is in a social media post about a racist Cinnabon employee.

    Screenshot of a Facebook comment discussing reactions to a racist Cinnabon employee incident involving a Somali couple.

    Screenshot of a social media comment criticizing a Cinnabon employee involved in a racist incident with a Somali couple.

    Comment by Michaela Kennedy stating Always two sides to a story related to racist Cinnabon employee incident with Somali couple.

    Screenshot of a Facebook comment responding to the racist Cinnabon employee controversy with a message about donating.

    Facebook comment by Steve Henley stating some people believe actions have consequences, related to racist Cinnabon employee controversy.

    Screenshot of a social media comment discussing harassment related to racist Cinnabon employee incident with Somali couple.

    Facebook comment by Cheryl Laes referencing Sir Isaac Newton’s quote about action and reaction in a text post discussing a viral video incident.

    Facebook comment by Paige Mueller discussing harassment related to racist Cinnabon employee incident involving Somali couple.

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    Amita Kumari

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    Amita Kumari

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    What do you think ?
    Min
    Community Member
    Premium
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I simply cannot comprehend that people are donating money to a racist bìtch to support her after being fired for being a racist bìtch. My despair for this world is off the charts today.

    Janelle Collard
    Community Member
    Premium
    1 day ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    They did it when a woman called a 5-year-old neuro-divergent boy the N word cuz she was convinced he was stealing from her bag. She got like $900K + played the victim cuz she had to move cuz of all the hate she was getting.

    Load More Replies...
    JoRo
    Community Member
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I'm extremely concerned about 8% of people saying she deserves a second chance. This is not one-off behaviour, these are deep-seated views of hatred. Nobody and I mean nobody without this hatred would ever dream of using those words under any circumstances. It was her default position and she's proud of it. Horrendous behaviour and she deserves losing her job and more. In the UK, this would be considered hate speech and charges could be pressed.

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    Apatheist Account2
    Community Member
    1 day ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    Whatever they said to her, this was not the way to deal with a customer. Two wrongs (if there were two) don't make a right. The fact of even having the n-word in her vocabulary these days suggests she's in the wrong.

    TACO Don's Authentic TexMex
    Community Member
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    She's quite wrong, there's no suggestion of being wrong. It is quite out in the open

    Load More Replies...
    Christos Arvanitis
    Community Member
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Trump and MAGA have legitimized racism in the US. The racism was always there but they were never accepted... now they get the biggest stage. When Trump ranted about Somalis the other day, that made my stomach turn. This is the result of his legitimizing and celebrating hate and bigotry. Side note- I can't believe that this is an acceptable fundraiser on GoFundMe? Maybe there is a way to have them revoke it?

    Mari
    Community Member
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This! It makes me sick. No one of them ever met Somalis. If they did, they would know that they are very friendly, family oriented and have nice manners. Really lovely people. I think such fundraising should be forbidden. What's next, a GoFundMe for a serial killer?

    Load More Replies...
    Corwin 02
    Community Member
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Sadly under the current administration this kind of behavior is applauded, they should be ashamed of themselves but the do not know any shame.

    Lee Gilliland
    Community Member
    Premium
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    That should not matter. She is not a superior being, nor should she be treated as such.

    Load More Replies...
    Remi (He/Him)
    Community Member
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Not even surprised, just disappointed. Of course some trumpist was going to attack Somalis after the way their beloved orange t**d has been talking about them and their country recently. Going to fund someone who's a proud racist says a lot about those donating to her too, and none of it is good.

    Crystalwitch60
    Community Member
    1 day ago

    This comment has been deleted.

    Load More Replies...
    monsieur mabel
    Community Member
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    ...a "christian" fundraising campaign ?....now that is truly sickening but unfortunately not at all surprising....

    Crystalwitch60
    Community Member
    1 day ago

    This comment has been deleted.

    Jen
    Community Member
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Why isn't her hair in a ponytail around all that food?!?!?!?!?

    Kate Johnson
    Community Member
    Premium
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    S K A N K Y, vile white trash garbage. Hopefully she will enjoy her fame for being a nasty bigot who only nasty bigots could like. May this follow her for the rest of her life every time she wants to get a job.

    Emilu
    Community Member
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I'd donate her the absolute minimum just so I could insult the sh‍it out of her racist a‍ss in the comments. I don't care if the couple said anything to instigate this, or if they did, what they said. This woman is vile trash, to put it mildly, and I wouldn't pi‍ss on her if she was on fire.

    BC_Animus
    Community Member
    16 hours ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Small amounts, even the "absolute minimum" adds up. Don't waste your money on her. She won't read the comments, and if she did she'd only use it as proof that she is being "unfairly targeted" and "continual emotional a***e as a result of the attack from n****rs" - either way you would only be benefiting her.

    Load More Replies...
    BC_Animus
    Community Member
    16 hours ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Look, I'm sure she was provoked in someway before the camera started for that whole rant to start, but, regardless, what she did/sad was unprofessional, and a terrible look for the company. There is no chance she wasn't going to get fired. Have to say I am horrified by the amount of money she is getting though through fundraising - it sends the wrong message to people. People should NOT be rewarded for bad behavior, especially rewards of such a large amount.

    Kristen
    Community Member
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It's interesting how the [specific color] supremacists are always the lowest dredges of society - ill-educated, mentally ill criminals. They have absolutely no reason to feel to superior to anyone.

    Roxy222uk
    Community Member
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    She grew up in a world where eyeballs are more important than any other single thing, and yet everyone acts surprised that some people fall down that hole. She doesn’t know if she’s racist or not, all she knows is how to get online attention.

    KatSaidThat
    Community Member
    15 hours ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Well at least she has got her legal costs and the retribution costs covered. Good luck finding a job though.

    empty void
    Community Member
    20 hours ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Why isn't she wearing a hair net? This looks fake to me.

    Robyn Hill
    Community Member
    23 hours ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Isn’t there a hacker somewhere who can hack that Go Fund Me? There are people out there who need that money way more than this racist witch does.

    Anne Roberts
    Community Member
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The woman in the video is disgusting. She deserved to be fired, if not blacklisted so no reputable company will hire her. I worked for years in retail and I had some unpleasant customers, but never, ever would have resorted to that behavior. She turns my stomach.

    Janelle Collard
    Community Member
    Premium
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    As horrifying as the video is, I'm more concerned that her hair is *loose* around *food!* 🤮🤮

    Min
    Community Member
    Premium
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I simply cannot comprehend that people are donating money to a racist bìtch to support her after being fired for being a racist bìtch. My despair for this world is off the charts today.

    Janelle Collard
    Community Member
    Premium
    1 day ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    They did it when a woman called a 5-year-old neuro-divergent boy the N word cuz she was convinced he was stealing from her bag. She got like $900K + played the victim cuz she had to move cuz of all the hate she was getting.

    Load More Replies...
    JoRo
    Community Member
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I'm extremely concerned about 8% of people saying she deserves a second chance. This is not one-off behaviour, these are deep-seated views of hatred. Nobody and I mean nobody without this hatred would ever dream of using those words under any circumstances. It was her default position and she's proud of it. Horrendous behaviour and she deserves losing her job and more. In the UK, this would be considered hate speech and charges could be pressed.

    ADVERTISEMENT
    Apatheist Account2
    Community Member
    1 day ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    Whatever they said to her, this was not the way to deal with a customer. Two wrongs (if there were two) don't make a right. The fact of even having the n-word in her vocabulary these days suggests she's in the wrong.

    TACO Don's Authentic TexMex
    Community Member
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    She's quite wrong, there's no suggestion of being wrong. It is quite out in the open

    Load More Replies...
    Christos Arvanitis
    Community Member
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Trump and MAGA have legitimized racism in the US. The racism was always there but they were never accepted... now they get the biggest stage. When Trump ranted about Somalis the other day, that made my stomach turn. This is the result of his legitimizing and celebrating hate and bigotry. Side note- I can't believe that this is an acceptable fundraiser on GoFundMe? Maybe there is a way to have them revoke it?

    Mari
    Community Member
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This! It makes me sick. No one of them ever met Somalis. If they did, they would know that they are very friendly, family oriented and have nice manners. Really lovely people. I think such fundraising should be forbidden. What's next, a GoFundMe for a serial killer?

    Load More Replies...
    Corwin 02
    Community Member
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Sadly under the current administration this kind of behavior is applauded, they should be ashamed of themselves but the do not know any shame.

    Lee Gilliland
    Community Member
    Premium
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    That should not matter. She is not a superior being, nor should she be treated as such.

    Load More Replies...
    Remi (He/Him)
    Community Member
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Not even surprised, just disappointed. Of course some trumpist was going to attack Somalis after the way their beloved orange t**d has been talking about them and their country recently. Going to fund someone who's a proud racist says a lot about those donating to her too, and none of it is good.

    Crystalwitch60
    Community Member
    1 day ago

    This comment has been deleted.

    Load More Replies...
    monsieur mabel
    Community Member
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    ...a "christian" fundraising campaign ?....now that is truly sickening but unfortunately not at all surprising....

    Crystalwitch60
    Community Member
    1 day ago

    This comment has been deleted.

    Jen
    Community Member
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Why isn't her hair in a ponytail around all that food?!?!?!?!?

    Kate Johnson
    Community Member
    Premium
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    S K A N K Y, vile white trash garbage. Hopefully she will enjoy her fame for being a nasty bigot who only nasty bigots could like. May this follow her for the rest of her life every time she wants to get a job.

    Emilu
    Community Member
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I'd donate her the absolute minimum just so I could insult the sh‍it out of her racist a‍ss in the comments. I don't care if the couple said anything to instigate this, or if they did, what they said. This woman is vile trash, to put it mildly, and I wouldn't pi‍ss on her if she was on fire.

    BC_Animus
    Community Member
    16 hours ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Small amounts, even the "absolute minimum" adds up. Don't waste your money on her. She won't read the comments, and if she did she'd only use it as proof that she is being "unfairly targeted" and "continual emotional a***e as a result of the attack from n****rs" - either way you would only be benefiting her.

    Load More Replies...
    BC_Animus
    Community Member
    16 hours ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Look, I'm sure she was provoked in someway before the camera started for that whole rant to start, but, regardless, what she did/sad was unprofessional, and a terrible look for the company. There is no chance she wasn't going to get fired. Have to say I am horrified by the amount of money she is getting though through fundraising - it sends the wrong message to people. People should NOT be rewarded for bad behavior, especially rewards of such a large amount.

    Kristen
    Community Member
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It's interesting how the [specific color] supremacists are always the lowest dredges of society - ill-educated, mentally ill criminals. They have absolutely no reason to feel to superior to anyone.

    Roxy222uk
    Community Member
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    She grew up in a world where eyeballs are more important than any other single thing, and yet everyone acts surprised that some people fall down that hole. She doesn’t know if she’s racist or not, all she knows is how to get online attention.

    KatSaidThat
    Community Member
    15 hours ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Well at least she has got her legal costs and the retribution costs covered. Good luck finding a job though.

    empty void
    Community Member
    20 hours ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Why isn't she wearing a hair net? This looks fake to me.

    Robyn Hill
    Community Member
    23 hours ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Isn’t there a hacker somewhere who can hack that Go Fund Me? There are people out there who need that money way more than this racist witch does.

    Anne Roberts
    Community Member
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The woman in the video is disgusting. She deserved to be fired, if not blacklisted so no reputable company will hire her. I worked for years in retail and I had some unpleasant customers, but never, ever would have resorted to that behavior. She turns my stomach.

    Janelle Collard
    Community Member
    Premium
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    As horrifying as the video is, I'm more concerned that her hair is *loose* around *food!* 🤮🤮

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