Genius Dutch Company Creates Fake TV Packaging For Their $3,000 Bikes, Reduces Shipping Damage By 80%
Start-ups are fragile and in the case of this dutch bicycle company so are their bikes. At $3,000 a bike, the VanMoof firm was losing a substantial amount of money on damaged deliveries – so they decided to change their packaging strategy. The first thing that probably comes to your mind as a solution to this problem is sturdier boxes or thicker insulation, but VanMoof came up with an even more elegant – and cheaper – idea.
h/t: twisted sifter
“We asked ourselves, what do Americans really love? What would prompt couriers to be delicate with a parcel?” Taco Carlier, VanMoof’s co-founder, told CNNMoney. “That’s when we thought of a flat screen TV, because our box is the same size and shape as that of a really huge TV.”
Well, sometimes the most unconventional ideas reap the biggest rewards. Since the new packaging launch last year the VanMoof company saw an 80% drop in damages on their deliveries.
Even with the clever new picture, the company still maintains transparency by declaring the actual contents on each box. Both customers and couriers have reported positive responses to the idea.
While they say all publicity is good publicity, the Co-founder worried about the newfound attention affecting the ploy, “We tried to do that [keep-up the secret] for as long as we could, until a journalist in our store in New York tweeted about it and revealed it to the world,” said Carlier. But despite the reports, he adds there hasn’t been an increase in damages.
It’s clear that the word is out and all Carlier can hope for is that nobody takes his idea: “The more companies do this, the less effective it will be.”
Image credits: jasongay
Image credits: VanMoof
Image credits: Olivier Dobberkau
Not even a scratch!
Image credits: Olivier Dobberkau
Image credits: Olivier Dobberkau
People loved the “of the box” idea
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Share on FacebookJust got my TV delivered and the screen is cracked. The delivery guy said: - Here. You got your bike.
Get the same guy back and say, ‘I don’t have a bike. I’m excited about my new TV though!’ And watch him crumble.
Load More Replies...Genius idea to prevent people from ruining a package, which is their job to do anyway...🙄
Jason Gay is kind of an a*****e for outing them. I didn't think delivery guys handled tv's with any more care than any other item, but I guess I'm one of the unlucky ones. Had a big screen delivered and the box was heavily damaged and the screen was smashed. They had to know they were dropping off a damaged item, but they don't give af.
Yes the delivery people don't care. Why else would they have left and overnight envelope on my front porch, in the rain and wind, without ringing my doorbell to let me know it was there. Luckily the check that was inside it that I needed to pay for my car's transmission replacement wasn't damaged. The driver in responsible for the situation doesn't work our neighborhood anymore since several packages were damaged or went missing all because of his apparent inability to push a button.
What... packages stolen from the porch??? They leave the package outside your frontdoor, when you're not home (I presume)... that is just more than weird.
You are smart, very well, I was thinking of you indeed when saying turnips for bicycles. Let's hope you are also kind-hearted; again, I mean.
Jason Gay should be fired. “Oh, it’s a secret? Let me quickly tweet it out to the entire f*****g world.” How can you be so idiotic as to do s**t like that? Freaking dumbass wanker.
Being left on the porch isn't the issue. The issue was how the parcel was treated in transit.
Load More Replies...No its not, they have the bike on the box, the tv is just there too.
Load More Replies...It's a practical thing... it's not meant to be pretty for goodness skae
Load More Replies...Just got my TV delivered and the screen is cracked. The delivery guy said: - Here. You got your bike.
Get the same guy back and say, ‘I don’t have a bike. I’m excited about my new TV though!’ And watch him crumble.
Load More Replies...Genius idea to prevent people from ruining a package, which is their job to do anyway...🙄
Jason Gay is kind of an a*****e for outing them. I didn't think delivery guys handled tv's with any more care than any other item, but I guess I'm one of the unlucky ones. Had a big screen delivered and the box was heavily damaged and the screen was smashed. They had to know they were dropping off a damaged item, but they don't give af.
Yes the delivery people don't care. Why else would they have left and overnight envelope on my front porch, in the rain and wind, without ringing my doorbell to let me know it was there. Luckily the check that was inside it that I needed to pay for my car's transmission replacement wasn't damaged. The driver in responsible for the situation doesn't work our neighborhood anymore since several packages were damaged or went missing all because of his apparent inability to push a button.
What... packages stolen from the porch??? They leave the package outside your frontdoor, when you're not home (I presume)... that is just more than weird.
You are smart, very well, I was thinking of you indeed when saying turnips for bicycles. Let's hope you are also kind-hearted; again, I mean.
Jason Gay should be fired. “Oh, it’s a secret? Let me quickly tweet it out to the entire f*****g world.” How can you be so idiotic as to do s**t like that? Freaking dumbass wanker.
Being left on the porch isn't the issue. The issue was how the parcel was treated in transit.
Load More Replies...No its not, they have the bike on the box, the tv is just there too.
Load More Replies...It's a practical thing... it's not meant to be pretty for goodness skae
Load More Replies...
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