Both slogans and taglines are very important for a brand's positioning in the business. They only differ in their scope: a tagline represents an entire business, while a slogan usually only represents a single product or is a part of a particular advertising campaign. Dan Cullen-Shute, chief executive and co-founder of the independent advertising agency, Creature London, says, "We live in a world where brands think they need ‘purpose’." Brands want their audiences not only to perceive a product but also to connect it with a higher purpose. That's where slogans and taglines come in - the best ones capture this higher purpose in a memorable way. For example, everyone and their mothers can surely recall Nike's call to action "Just Do It" or Red Bull's promise to "give you wings." However, not all slogans seem to work. Some appear at bad timing - for example, the ad for Ayds - an appetite suppressant - aired a TV commercial along with the slogan "Lose weight deliciously with the aid of Ayds." Given that the brand's name sounded phonetically identical to AIDS and that it aired during the epidemic period of the disease... well, I guess you can sort this one out yourselves. Bored Panda has compiled for you a whole list of various brand's slogans and taglines that are just plain bad, weird or blatantly stupid, so scroll down below to see them all.

#1

The More You Play With It, The Harder It Gets

The More You Play With It, The Harder It Gets

seed Report

Kaisu
Community Member
6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I feel like they must've known what they were doing, there's no way this was an accident

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RELATED:
    #2

    Sitting On Faces Since 2001

    Sitting On Faces Since 2001

    wilksonk907 Report

    Hard 2 Guess
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    "Since 2001"....? They knew what they were doing.

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    #3

    Nothing Sucks Like An Electrolux

    Nothing Sucks Like An Electrolux

    unknown , unknown Report

    Iván Galarraga
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Sure it sucks, it vacums all the free time in your home

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    #4

    Good Luck

    Good Luck

    unknown Report

    Granstef Ghostlapin
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I've tried their planes twice : it's the most honest advertisement in the world !

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    ADVERTISEMENT
    #5

    Something For Every Hole

    Something For Every Hole

    margeincharge Report

    Jaffa Cake
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I think Lovehoney have the same tagline.

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    #6

    After Dinner, You Can Stab Your Date

    After Dinner, You Can Stab Your Date

    Pleasant_Jim Report

    #7

    The Best Things In Life Come In Cellophane

    The Best Things In Life Come In Cellophane

    Report

    #8

    Went Shopping And Found This Ad Promoting Safe Sex

    Went Shopping And Found This Ad Promoting Safe Sex

    reddit.com Report

    ADVERTISEMENT
    ADVERTISEMENT
    #9

    Cheat On Your Girlfriend, Not On Your Workout

    Cheat On Your Girlfriend, Not On Your Workout

    jakedaily Report

    Kaisu
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Wow thanks for the advice I guess, Reebok....

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    #10

    Men Are Better Than Women!

    Men Are Better Than Women!

    unknown Report

    Daria B
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Dunno, man... These two look like some super distracted fools.

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    #11

    She Can Have A Tummy... And Still Look Yummy!

    She Can Have A Tummy... And Still Look Yummy!

    unknown Report

    Grapeling
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I highly doubt that parents want their kids to look "yummy"

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    #12

    Imagine More Snacks Than You Can Imagine

    Imagine More Snacks Than You Can Imagine

    uknown Report

    ADVERTISEMENT
    #13

    Va-Dry-Na?

    Va-Dry-Na?

    Daniel Dougherty Report

    #14

    You Can Never Be Too Thin; Tastes As Good As Skinny Feels

    You Can Never Be Too Thin; Tastes As Good As Skinny Feels

    Grieve Report

    Grapeling
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I don't know, how good does skinny feel?

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    #15

    It's Amazing What You Can Do With Two Fingers And A Thumb

    It's Amazing What You Can Do With Two Fingers And A Thumb

    Vandelay797 Report

    #16

    The Beer That Beer Would Drink

    The Beer That Beer Would Drink

    Mark Duffy Report

    ADVERTISEMENT
    #17

    If We Can't Have Fresh Air, At Least We Can Have Fresh Muffins

    If We Can't Have Fresh Air, At Least We Can Have Fresh Muffins

    Mark Duffy Report

    #18

    Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss

    Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss

    dylmg Report

    Kaisu
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    "Happy Women's Day" I think you missed the point here. Like, entirely. And if I worked like my boss, I would take random fifteen minute breaks and like seven personal phonecalls in a day

    Rebekah
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    "I have a meeting" ... comes back with a haircut...

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    karen snyder
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Of all the things in the world that I'd like to do "Like a man," thinking is NOT one of them. Between this and their line of Lady Pens, maybe they should just call their company DiC.

    Ava Florine
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    But I don't want to think like a man... I'm much smarter than them! Most of them anyways.

    Sally Appleton
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Bic has had so many marketing fails

    Stille20
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Yea... like pens for women... like have they never met a woman?

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    Jolene Jolene
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This ad is a reason to never buy bic again.

    WallFlowers
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Why should women think like a man? Like female thinking is below standards? Wtf...

    Belinda Matson
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    FFS Happy Women's Day??? I haven't witnessed this level of blind stupidity coupled with misogyny since 2015 when Australia's then Prime Minister Tony Abbott did his Women's Day Speech from a club that didn't allow women members.

    Uwe Theiss
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    They produce great lighters and pens, but I think they need new people for advertisment.

    Amoureuse
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Yeah they do. How come no one was like "uh, wait a sec"???

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    Kjorn
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    damn… so many wrong in that

    Pretty Pangolin
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Are these the same geniuses that came out with a pen for women?

    Jo Choto
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Think like a man? That's how we are supposed to be better women? F**k off. Sorry. Just f**k off Bic.

    Kathleen Barlow
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I can't imagine anything worse than 'thinking like a man'. I'm far more productive thinking like a woman

    Seabeast
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Why would a full grown adult woman want to look like a girl? Does any full grown adult man want to look like a boy?

    Demonic Cow
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    For Men: look like a man, act like a man, think like a man, and work like a man.

    N G
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Ladies, please don't think. It might hurt. Rofl

    Ivy D
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Lol it's a joke don't downvote them.

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    Noez 🇸🇪
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    If I thought like a man I wouldn't get any work done at all and probably wouldn't even have a job. I'm the only woman at my place of work and I'm the head admin, and neither my colleagues or my managers can do my job.

    Kris “ADHD_Carrier” Dudoich
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    And why would I want to think like a man? A fundamental part of being a woman is thinking like a woman!

    Random Panda
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Aaand that's how you know BiC doesn't have women on their marketing team.

    Demonic Cow
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    @dev mehta, You’re right she doesn’t look like a girl. She looks like a woman.

    Ange Marsden
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This sounds like a horny male and execs description of his ideal sex toy "I don't mean to be sexist but women should be..."

    Rebecca Lynch
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I am never buying another Bic pen

    Theresa Tzitzira
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This is why so many women just emulate the bad traits of men personality, they do not realize that we should be respected and appreciate for what we are, not for how well we imitate male behaviors.....

    Logan Slaughter
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    "Work like a boss?" So... don't work at all, and then complain about how little your employees are doing?

    Naomi Cline
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    And why would I want to think like a man?

    desert29rat
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    How old IS this ad? Sounds like the 1950s, when women were called "girls" and "ladies", rather than WOMEN.

    Tifferooski
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    What a PR nightmare. Who editing this and then approved it?

    TeeMarieTisMe
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Bic definitely missed the mark on this one...

    Brivid
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Good god, what year was this?

    SF Angel
    Community Member
    6 years ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    Why are these mutually exclusive? Oh. Wait. Bic also made "The pen made for her". Sad

    blugeagua
    Community Member
    6 years ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    You missed the point on this Bic, like BIG time. There is no such thing as "thinking like a gender". That makes no sense.

    Tessa Thompson
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The only thing they got right was 'Work like a boss'. All the other phrases should have ended with 'woman'.

    Marcellus the Third
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Sheesh this is CHILDISHLY written (not: LIKE A CHILD). Adjectives and adverbs were invented, to express the whole "like ..." --- don't say "smell like a fruit" but say "smell fruity". OK, now to work (bossly), and write what was meant in an adult fashion: "Look like a girl" = "Look prepubescent"; "Act like a lady" = "Act demure"; the rest is an exercise for the reader.

    Dino Nuggies 🦕🦖
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Personally I don't want to think like a man. Men are idiots.

    Whitney Kincaid
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    “Think like a man?“ You mean think about sex all day long and occasionally about money?

    DC
    Community Member
    5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Thinking isn't male or female, thinking is logic. As long as women don't get this ... nah, just kidding. Thinking is neither m nor f - at least any thinking that has any sense in it, innit?

    Bettye McKee
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I'd rather look like a girl, act like a lady, think like a woman, and be the boss.

    The Frog
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    All that from using 1 pen... damn

    kathryn stretton
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Most annoying one so far. Bloody cheek. Grrrr.

    Linda Harms
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This is so, so wrong. On every line of it.

    BiLal Asif
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    That line is good but the product is wrong

    Ms Phit
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Ew. When was this? 1899?

    y janah
    Community Member
    6 years ago

    This comment is hidden. Click here to view.

    I am female, engineer, work in job that dominate by men. Yes, I use that principle, to think like a man. No, I don't think that derogatory toward women. To be able to survive and moving forward in man dominate world, I learn to think their way. If you want to win the fight, you have to think like your enemy. So, yes, I think like a man. And what kind of think like a man does? Let's be honest here, women does think differently with man. I don't mean on the intellectual level, but on the emotional level. Hard to admit, but yes, women tend to bring emotion when they're dealing with something, whereas man put logic before emotion. It doesn't mean we are less than man. We are caring person in nature because of our motherhood side. But sometimes we don't need that. If I have to be 100% women, all men in my work are going to eat me alive. Here's the example, women who think like a women will use beauty as privilege, women who think like a man will use beauty as power.

    Random Panda
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Amazing. You have mastered the art of thinking like a man on such a level you just wrote down a bunch of outdated sexist stereotypes while pretending you are somehow progressive for upholding them. You have some issues to work out.

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    John Smith
    Community Member
    6 years ago

    This comment is hidden. Click here to view.

    Solid advice for many of the BP-ers here.

    dev mehta
    Community Member
    6 years ago

    This comment is hidden. Click here to view.

    She does not look like a girl

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    #19

    You Only Know What You're Made Of When You've Been Stuffed A Few Times

    You Only Know What You're Made Of When You've Been Stuffed A Few Times

    WrongUn Report

    Kaitlin Gaerte
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    what is that even an ad for? this cannot be an accident.

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    #20

    White Is Purity

    White Is Purity

    FabianWolfgang Report

    Jaffa Cake
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Nothing wrong with this advert, it's totally oKKK.

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    #21

    Lose Weight Deliciously With The Aid Of Ayds

    Lose Weight Deliciously With The Aid Of Ayds

    Kevin Noonan Report

    Something
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This isn't a bad tagline, it's a bad product name.

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    #22

    Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice

    Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice

    Nick Momrik Report

    Kaisu
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Racist and misogynistic, two birds with one stone I guess

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    #23

    #BecauseNoReason

    #BecauseNoReason

    unknown Report

    #24

    Painfully Thick

    Painfully Thick

    t.wat Report

    Grapeling
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Okay, I get the joke, but what does it have to do with recruiting?

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    #25

    Open Your Snack Hole

    Open Your Snack Hole

    cornichon Report

    HANS
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I wonder if Maria Tash (something for every hole) tried it?

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    #26

    She's Seen More Ceilings... Than Michelangelo; You're Not Popular... You're Easy

    She's Seen More Ceilings... Than Michelangelo; You're Not Popular... You're Easy

    Graine Loughran Report

    Kaisu
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Not brutally refreshing, just an a*****e

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    See Also on Bored Panda
    #27

    It's Not For Women

    It's Not For Women

    jennacastro Report

    glowworm2
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Dr. Pepper, now in misogynistic flavor!

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    #28

    Spike Up Your Best Friend's Eggnog When They're Not Looking

    Spike Up Your Best Friend's Eggnog When They're Not Looking

    Louise Report

    Kaisu
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Is this an advert for rapists or something?

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    #29

    What Can Brown Do For You?

    What Can Brown Do For You?

    unknown Report

    Conrad Strucker
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I want to get a shirt that says that now cuz I'm brown and I can do a whole lot

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    #30

    Avoid The Friend Zone. Offer Her A Real Drink

    Avoid The Friend Zone. Offer Her A Real Drink

    fit_with_hips Report

    Kjorn
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    makes her drunk, that way you can sleep with her. basically it's what it says

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    #31

    Travel Should Take You Places

    Travel Should Take You Places

    Acme Filmworks Report

    Winter
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Well yes, why didn't I think of that?

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    #32

    At Age 80, Who Doesn't Need A Facelift?

    At Age 80, Who Doesn't Need A Facelift?

    Mark Duffy Report

    #33

    We're Like A Cult With Better Kool-Aid

    We're Like A Cult With Better Kool-Aid

    Chris G. Report

    Hard 2 Guess
    Community Member
    6 years ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    I like this one, it's good satire.

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    #34

    Spend Your Life Living

    Spend Your Life Living

    unknown Report

    #35

    If Our Coffee Was Any Fresher, It Would Be Pinching Your Bum And Asking You Out!

    If Our Coffee Was Any Fresher, It Would Be Pinching Your Bum And Asking You Out!

    fit_with_hips Report

    #36

    I'm Cheryl. Fly Me.

    I'm Cheryl. Fly Me.

    Miami Archives Report

    See Also on Bored Panda
    #37

    For People Who Spit Blood When They Brush Their Teeth

    For People Who Spit Blood When They Brush Their Teeth

    unknown Report

    Marcellus the Third
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Sorry, my bad! Turns out, it was TB all along! Oops! Should have seen the GP instead!

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    #38

    Alcohol Is In It!

    Alcohol Is In It!

    unknown Report

    Grapeling
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    There's something that seems innately wrong with the phrase "alcohol is in it"

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    #39

    It's A Meal

    It's A Meal

    unknown Report

    Conrad Strucker
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    @my-third-world-country-fam you know that's all we need to hear

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    #40

    Exclusively For Everybody

    Exclusively For Everybody

    unknown Report

    Marcellus the Third
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    No, this is perfectly right as intended --- the opposite of the "Dr Pepper, Not For Women" slogan.

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    #41

    We Speak Fish

    We Speak Fish

    majiscup Report

    BusLady
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I used to work for this company. They fired me when they discovered that I didn't speak fish.

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    #42

    Do Stuff.

    Do Stuff.

    unknown Report

    Hard 2 Guess
    Community Member
    6 years ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    I absolutely hate doing stuff. Now give me things to do and I'll do things in a heartbeat.

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    #43

    So Yummy... You Want Them!

    So Yummy... You Want Them!

    unknown Report

    Conrad Strucker
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    for this to work you're supposed to pair it with trippy spirals and suspicious bearded men

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    #44

    Drink Barq's, It's Good

    Drink Barq's, It's Good

    unknown Report

    Kaisu
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Simple and to the point, I like it

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    #45

    Everything Proof

    Everything Proof

    Mike Murphy Report

    Conrad Strucker
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    it's not karen-proof cuz yalready know she coming for the manager

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    #46

    Be Your Way

    Be Your Way

    unknown Report

    See Also on Bored Panda
    #47

    If It's In The Game, It's In The Game

    If It's In The Game, It's In The Game

    RaDe_2 Report

    Conrad Strucker
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Also from EA: if it's in Madden, you're probably playing Madden

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    #48

    Soup Is Good Food

    Soup Is Good Food

    ewjxn Report