In one uninterrupted 50-second video shot for the Sunday Times, British director duo Us and advertising firm Grey have captured six iconic images from modern culture. The video is an amazing look at movie magic, showing us in just how many different ways cinematographers can fool the eye and manipulate their world. And after the awesome video blows your mind, check out the making-of below, where the magic is revealed.
Posts Tagged ‘advertising’
Most ads out there are annoying, but given the amount of professionals working in the marketing and advertising industries, they’re bound to come up with something cool and creative sooner or later. We’ve searched the web and collected some of the most creative print ads we could find. Most of these ads don’t just advertise the company or cause behind them, they also make an actual point. So if you don’t understand the angle at first, give it some time and think about it.
Honda has created an amazing and mind-bending advertisement for their CR-V using anamorphic optical illusions and forced perspective. Taking a page from the Rayban sunglasses ad, they create a series of optical illusions involving their vehicle that will make you double-take and question what you’re seeing. By forcing your mind to accept a certain perspective, they are able to create seemingly impossible situations – without the use of CGI!
An inept submarine crew has crashed their high-tech military submarine straight through the underside of Milan’s streets, emerging near the Duomo. Or at least, that’s the elaborate scene that the Europ Assistance Italia insurance company put on as part of a clever and over-the-top marketing campaign.
Imagine coming in for a job interview, bright and ready to prove yourself and earn a living, when things take a turn for the worst and a meteor destroys your city. Bummer. While we do hope that no such thing happens any time soon, an advertisement stunt set up by LG in Chile has shown just how funny it can be when the people coming for an interview have no idea that the meteor they are seeing outside is actually a fake.
Proclaimed as one of the most powerful and moving campaigns of the year, “Liking isn’t helping” has won a Gold Lion in Press category at Cannes Festival. The idea is simple but daring – virtual things don’t count in real life and even a billion “Likes” on Facebook won’t help those facing crisis in their everyday lives.
Scottish photographer George Logan and retoucher Tony Swinney let’s you imagine what it would be like if your cat wasn’t just a purring ball of fur. As a part of “Big Cat, Small Cat” ad campaign for Whiskas, they created a series of funny images showing tiny domestic cats chasing after antelopes, zebras, elephants and doing other “big cat” stuff.
To promote Schusev State Museum of Architecture in Moscow, Saatchi & Saatchi Russia created an incredibly beautiful campaign showing what’s below the famous Russian Landmarks: Saint Basil’s Cathedral, Lomonosov Moscow State University and Bolshoi Theatre.
When it comes to advertising, companies have to double and triple check everything they’re going to publish. However, that is where their limits of control end, and once the ad is released into the wide world, strangest things can happen. Check out our selection of worst advertising placement fails and feel free to share your own finds!
The College for Creative Studies together with an advertising firm Team Detroit came up with an ingenious ad concept to attract students to their art courses. Instead of bragging how good the college is, they decided to use reverse psychology. The ads supposedly discloses harmful and addictive side effects of art, and is also mocking popular anti-drug campaign from the 1980′s and 90′s, put together by the Public Service Announcements.
Science World museum in collaboration with Rethink Canada created a series of brilliant ambient and billboard ads dedicated to promoting science in Vancouver. One of the most eye-catching ones was probably the 6000$ worth of billboard covered in pure gold with the words “2 oz. of gold can cover a billboard”. Two ounces may not sound like a lot, but just in case, Science World hired two guards to look after it day and night…
Jody Xiong from DDB China created a very impressive outside installation on the the pedestrian crossings in China in order to demonstrate how choosing walking over driving actually helps the environment. They put massive white canvases with drawings of bare trees on the pedestrian crossings in 15 different cities of China. On both sides of the sidewalk they left huge sponge cushions soaked in green environmentally-friendly paint. Every time a person crossed the street, the paint got on his/her shoes turning their footsteps into leaves.