Scottish photographer George Logan and retoucher Tony Swinney let’s you imagine what it would be like if your cat wasn’t just a purring ball of fur. As a part of “Big Cat, Small Cat” ad campaign for Whiskas, they created a series of funny images showing tiny domestic cats chasing after antelopes, zebras, elephants and doing other “big cat” stuff.
Posts Tagged ‘advertising’
To promote Schusev State Museum of Architecture in Moscow, Saatchi & Saatchi Russia created an incredibly beautiful campaign showing what’s below the famous Russian Landmarks: Saint Basil’s Cathedral, Lomonosov Moscow State University and Bolshoi Theatre.
When it comes to advertising, companies have to double and triple check everything they’re going to publish. However, that is where their limits of control end, and once the ad is released into the wide world, strangest things can happen. Check out our selection of worst advertising placement fails and feel free to share your own finds!
The College for Creative Studies together with an advertising firm Team Detroit came up with an ingenious ad concept to attract students to their art courses. Instead of bragging how good the college is, they decided to use reverse psychology. The ads supposedly discloses harmful and addictive side effects of art, and is also mocking popular anti-drug campaign from the 1980′s and 90′s, put together by the Public Service Announcements.
Science World museum in collaboration with Rethink Canada created a series of brilliant ambient and billboard ads dedicated to promoting science in Vancouver. One of the most eye-catching ones was probably the 6000$ worth of billboard covered in pure gold with the words “2 oz. of gold can cover a billboard”. Two ounces may not sound like a lot, but just in case, Science World hired two guards to look after it day and night…
Jody Xiong from DDB China created a very impressive outside installation on the the pedestrian crossings in China in order to demonstrate how choosing walking over driving actually helps the environment. They put massive white canvases with drawings of bare trees on the pedestrian crossings in 15 different cities of China. On both sides of the sidewalk they left huge sponge cushions soaked in green environmentally-friendly paint. Every time a person crossed the street, the paint got on his/her shoes turning their footsteps into leaves.
Continuing our previous collection of creative billboard ads we handpicked another wonderful list of clever billboards. This time it was much harder, but we’ve done our best to find the best examples. So without further ado, here are 30 more creative billboard advertisements.
Berlin ad agency Scholz & Friends has done the unthinkable. They created a series of clever t-shirts that turn your ugly plumber’s crack into a sexy cleavage! The Craftsmen’s Boobs Calendar” was created to wish the training companies a Happy New Year of training. The backside of the accompanying letter served as an order form for the “Craftsmen’s Boobs Shirts” with whom craftsmen could spread the message : The new handcraft is more attractive than you think.
After years of blogging, I’ve noticed that people really love two things: creative advertising and sexy stuff. If you combine these two, you’ll get… that’s right, sexy advertising! You can hate it, you may love it, but nobody can resist that combination! That’s why we handpicked another 30 sexy advertising examples and want to share it with you!
We have already featured some beautiful cut-away leaf art by Lorenzo Duran before, and now I came a cross a very similar ad campaign by Legas Delaney for Plant for the Planet. The aim of the campaign was to show leaf’s ability to absorb CO2. At first I thought the idea of leaf cutting was borrowed from Duran, however after looking at the credits I realized that the artist was actually working on this campaign.
A lot of women are probably more obsessed with a pimple, bad hair or their butt than they are concerned about breast cancer. In order to raise breast cancer awareness, Breast Cancer Foundation in Singapore creatively used body art to ask women if they were “obsessed with the right things?”
Have you ever noticed that most of the greatest ideas, whether it’s business or design, are so simple and obvious that you wonder why you haven’t thought of it before! As we mentioned in our previous article, Leonardo da Vinci once said: “Simplicity is the ultimate sophistication”, and architect Ludwig Mies van der Rohe adopted the motto “Less is more”. Even after 500 years Leonardo’s words are true and this rule is still widely used in design and advertising.