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27 Redesigns That Backfired Spectacularly
Interview With Expert
Companies put a lot of effort into distinguishing themselves from others and establishing their unique brand. Over time, people get used to everything businesses associate themselves with, from their values to their logos and slogans. So when a brand introduces some changes, a lot of their customers feel apprehensive about them, especially if the rebrand completely misses the mark.
Many instances of questionable redesigns await you in the list below, and while you’re scrolling through them, don’t forget to express your opinions on whether a rebrand for these specific logos and designs was a good idea or not.
Bored Panda also reached out to Lauren Diana Scalf, a certified business strategist and founder of Empowered Marketing Co, and brand strategist Alicia Nagel, who kindly agreed to chat with us more about rebrands.
This post may include affiliate links.
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#4
RiceRiceBaby 929 1 year ago
This one. I can't unsee the K and backwards N. I read that a lot of people googled KN, thinking it was a new car brand 😅
#10
LillieMean 1 year ago
Oh no, my memories, my dear memories! Now it feels like I've lost some of my game saves.
#14
Mr. Karate 1 year ago
I liked it, in fact, more than a redesign, it's a retro design... trying to look like the 80s logo. Pepsi_bi_1...7f-png.jpg 
#17
S. E. in Indiana 1 year ago
HBO was always the brand channel not Cinemax. They need to change it back to HBO. This is the brand more people are familiar with. Home Box Office
#18
#25
Lost Panda 1 year ago
I was going to say the new one looks like they were going for retro, then read the note
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Michal Pifko 1 year ago (edited)
Most of these are just returns to an earlier era by removing unnecessary gloss, gradients and flourishes. The logos look less tacky and are easier to see when small (like on a phone screen). Although some of them do lose originality, particularly when the new logo is just black text. Also, trends are circular and now we are moving to a different era of logos that is slowly replacing the flat design of the 2010s.
PunchinelloTX 1 year ago
Several of these “redesigns” are returns to an original logo or branding which likely predates the generation griping about the product being somehow forever ruined because it doesn’t look as it did when they “discovered” it.
Na Schi 1 year ago
I hate the redesign of the German airline Lufthansa. Their old colors were blue and yellow: like a blue crane in a yellow circle surrounded by blue. Now they turned the blue in for white. It's absolutely generic looking. Plus you can't easily distinguish their planes anymore from all the other airlines which uses blue & white.
Michal Pifko 1 year ago (edited)
Most of these are just returns to an earlier era by removing unnecessary gloss, gradients and flourishes. The logos look less tacky and are easier to see when small (like on a phone screen). Although some of them do lose originality, particularly when the new logo is just black text. Also, trends are circular and now we are moving to a different era of logos that is slowly replacing the flat design of the 2010s.
PunchinelloTX 1 year ago
Several of these “redesigns” are returns to an original logo or branding which likely predates the generation griping about the product being somehow forever ruined because it doesn’t look as it did when they “discovered” it.
Na Schi 1 year ago
I hate the redesign of the German airline Lufthansa. Their old colors were blue and yellow: like a blue crane in a yellow circle surrounded by blue. Now they turned the blue in for white. It's absolutely generic looking. Plus you can't easily distinguish their planes anymore from all the other airlines which uses blue & white.
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