Publicis Dublin Literally Make Headlines

To launch TG4’s Movie Night Mondays and Documentary Night Tuesdays, Publicis Dublin created a very powerful visual campaign that reveals more every time you look at it. The words MONDAY/TUESDAY are created using a movie character for each letter. It’s this incredible attention to detail in each letter that demonstrates the Publicis Dublin passion for craft and creativity. There are versions for the Irish language too. Each letter was meticulously built in 3D, textured, rendered and then graded. The process took three weeks from rough scamp to final artwork. The agency and creative team are particularly pleased with little details on particular letters. The “N” is created with 3 cops, one of which is eating a pink sugar coated donut. Every detailed decision in the build adds to the humour of each letter. There’s a little daisy hidden behind the ear of scary chainsaw guy in the letter “Y”. Look closely and you’ll find more of these surprises in each letter.

Credits

Client: TG4
Advertising Agency: Publicis Dublin
Creative Director: Carol Lambert
Client: Padraic O’Raighne
Art Director: Leonardo Bartoli
Copywriter: Peter Dobbyn & Jack Walsh
Account Director: Rebecca Clarke
Production Company: Un Mariachi