Payless Opens Fake Luxury Shoe Shop Where They Trick Influencers By Selling $20 Shoes For $640
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Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. ‘Payless’ took over a former Armani store in Santa Monica, stocked the shelves with their shoes and opened the doors of the pop-up store to influencers under the fake brand name Palessi.
The fashion enthusiasts were made to believe they are shopping from high-end fashion collections, when in fact the store was filled with disguised Payless shoes, with only one alteration – the price. The biggest offer the store scored was a pair of sneakers worth $19.99 which was sold for $640. Within a few hours after opening the store made $3,000.
Although fashionistas were tricked into believing they are buying designer goods, in the end, the customers lost nothing. Payless refunded the money they spent and let them keep the shoes for free.
Palessi turned out to be a big hit, with fashionistas complimenting the quality and style of the footwear. In a brilliant marketing move, Payless used the hilarious ‘gotcha moments’ of their shoe reveals into an ad campaign.
According to ADWEEK Payless CMO Sarah Couch said. “The campaign plays off of the enormous discrepancy and aims to remind consumers we are still a relevant place to shop for affordable fashion”. With the hilarious stunt, the shoe company proved a high price doesn’t always mean high quality, so why not buy cheaper fashion?
Watch the Payless experiment below
People reactions were mixed. While some praised Payless for a genius marketing strategy
Others couldn’t hold back their harsh words about consumerism
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This is great! My mum (who made clothes as a hobby) always showed us how to judge clothes best on quality, not price. Which has come in really handy...
Can you share some wisdom? :o)
That's basically the whole concept of fashion. Taking any apparel and convincing people it's worth more than it is because of some artificial cachet. Then you find people with enough money and more than enough stupid and bingo.
😂 download-2...5d38e.jpeg
Except for the past, imho. When materials were really expensive (silk, soft wool, good cotton, rare dyes) and a piece of cloth was really worth the price. The same ancient Romans used to apply the carminium red almost only to the "laticlavius" senatorial toga (the 2 or more red bands) just because the red color was extremely rare and expensive. The ancient world fashion, for several centuries, was made of very few basic colors, easy to obtain and apply. Brown, Cream, Dirty White, were common. Blue Indigo, Red caminium, Brilliant green were very rare. Nowadays, where colors and materials are (relatively) cheap, everything goes around the "fashion", dictated by consumerism and "tendences". And internet plays its part of ruler in it.
@Stefano and J: Thanks for the history.
the pure blue artist pigment still costs a fortune
that is why Mary is generally depicted wearing blue in religious paintings
I remember seeing a similar experiment on the TV about a restaurant and mineral water. They took different bottles and filled them with hose water from the back yard and then the customers were really impressed by the 5 dollar "mountain spring" water. Oh, after a brief search it was actually Penn and Teller. https://www.youtube.com/watch?v=YFKT4jvN4OE
I JUST WATCHED THAT VIDEO TODAY IN SCIENCE CLASS
I also remember an episode of (I think Mythbusters) where they told a room of people they were going to be served meals, but the left half of the room was going to have MSG added to their dishes. The people complained about their "usual reactions to MSG". Then they said no one's food had MSG added.
This is insane. Spider-spiced delicacy 😂
This is great! My mum (who made clothes as a hobby) always showed us how to judge clothes best on quality, not price. Which has come in really handy...
Can you share some wisdom? :o)
That's basically the whole concept of fashion. Taking any apparel and convincing people it's worth more than it is because of some artificial cachet. Then you find people with enough money and more than enough stupid and bingo.
😂 download-2...5d38e.jpeg
Except for the past, imho. When materials were really expensive (silk, soft wool, good cotton, rare dyes) and a piece of cloth was really worth the price. The same ancient Romans used to apply the carminium red almost only to the "laticlavius" senatorial toga (the 2 or more red bands) just because the red color was extremely rare and expensive. The ancient world fashion, for several centuries, was made of very few basic colors, easy to obtain and apply. Brown, Cream, Dirty White, were common. Blue Indigo, Red caminium, Brilliant green were very rare. Nowadays, where colors and materials are (relatively) cheap, everything goes around the "fashion", dictated by consumerism and "tendences". And internet plays its part of ruler in it.
@Stefano and J: Thanks for the history.
the pure blue artist pigment still costs a fortune
that is why Mary is generally depicted wearing blue in religious paintings
I remember seeing a similar experiment on the TV about a restaurant and mineral water. They took different bottles and filled them with hose water from the back yard and then the customers were really impressed by the 5 dollar "mountain spring" water. Oh, after a brief search it was actually Penn and Teller. https://www.youtube.com/watch?v=YFKT4jvN4OE
I JUST WATCHED THAT VIDEO TODAY IN SCIENCE CLASS
I also remember an episode of (I think Mythbusters) where they told a room of people they were going to be served meals, but the left half of the room was going to have MSG added to their dishes. The people complained about their "usual reactions to MSG". Then they said no one's food had MSG added.
This is insane. Spider-spiced delicacy 😂