A logo is a very important asset to any brand, but what sometimes really makes it stand out is a friendly mascot. Some of them are with the companies from the very initiation of the business and some come along over the years, creating that special touch in branding. The mascots change over the years, anything from slight touch-ups to completely successful revamps or occasionally spurring a ‘why tho’ reaction.
Bored Panda selected a few mascots from popular companies to compare the now-and-then looks of these now-iconic symbols. Some of them might take you down memory lane and a few new ones might make you look twice. Share in the comments whether you think the older or newer versions are better!
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Tony The Tiger
The mascots make their respective brands really easily recognizable and become a part of the product or service itself. The responsibilities that land on designers’ laps can be immense as, at the point of refreshing the recognizable icon and giving it a facelift, they can be facing quite a vast audience that sets the bar high. The expectations vs reality do not always balance out, but when the result exceeds it all, it can definitely be rewarding.
Ronald Mcdonald
IT has got absolutely nothing on the cursed Ronald McDonald. I feel like the older mascot would lurk in the "ball pit" and lure unsuspecting children with soggy nuggets and lead them to their untimely doom.
Michelin Man
Trix Rabbit
Colonel Sanders
Toucan Sam
Mr Clean
Kool-Aid Man
The Burger King
I don’t understand the reason for a plastic face when you could just hire an actor
Chester Cheetah
Sun-Maid
Quiky
Pillsbury Doughboy
Jolly Green Giant
Rich Uncle Pennybags
Alfred E. Neuman
Cap'n Cruch
i was wondering why there was two stripes to now three thanks
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He got promoted from Lieutenant to Commander. He is Commander Crunch.
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His full name is Captain Horatio Magellan Crunch, in case anyone was interested. He "captains a ship called the Guppy, and was born on Crunch Island, a magical island off the coast of Ohio and in the Sea of Milk—with talking trees, crazy creatures and a mountain (Mt. Crunchmore) made out of Cap'n Crunch cereal." -Credit to Wikipedia, for the additional info, in quotes. 😉
old = hand drawn, new = computer generated, on all of these. old is better everytime
Is it bad that I can't tell what the animal next to the captain in the old one is?
Cornelius Rooster
their slogan was "breakfast is the most important meal of the day" so it isn't true, only marketing
Energizer Bunny
Dig'em Frog
I agree but I think this because simpler “retro” designs are coming back after the over-the-top transition logos went through in the 80s/90s.
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even ronald mcdonald? and the koolaid guy? and michelin man? and mr peanut? and the pringles dude?
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It was "Moneybags." Pennybags wouldn't make you very rich, would it?
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There were two cereals I loved when I lived in the States. One was Trix but I can't remember the other one! For shame!
Except for Ronald McDonald I think the old ones were better and should not have been changed.
I think a lot of the new ones look a bit naff, although the Michelin man is a vast improvement.
Their down voted comment I think is link tree, basically where people share all of their social media ,etc.
I agree but I think this because simpler “retro” designs are coming back after the over-the-top transition logos went through in the 80s/90s.
Load More Replies... even ronald mcdonald? and the koolaid guy? and michelin man? and mr peanut? and the pringles dude?
Load More Replies... It was "Moneybags." Pennybags wouldn't make you very rich, would it?
Load More Replies... There were two cereals I loved when I lived in the States. One was Trix but I can't remember the other one! For shame!
Except for Ronald McDonald I think the old ones were better and should not have been changed.
I think a lot of the new ones look a bit naff, although the Michelin man is a vast improvement.
Their down voted comment I think is link tree, basically where people share all of their social media ,etc.
