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“Narcissist”: Anchor Criticized For Pinning Jacket To “Look More Buff” During LA Fire Report
“Narcissist”: Anchor Criticized For Pinning Jacket To “Look More Buff” During LA Fire Report
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“Narcissist”: Anchor Criticized For Pinning Jacket To “Look More Buff” During LA Fire Report

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David Muir, one of ABC’s top news anchors, was subjected to venomous vitriol online after a clip of his coverage of the Los Angeles wildfires surfaced where he was seen pinning his firefighter jacket with wooden clothespins.

The measure, commonly taken by journalists reporting under challenging weather conditions, was taken by Muir to stop his jacket from flapping in the wind, which would’ve affected both the wiring and sound of the microphone pinned on his chest.

Highlights
  • TV news anchor David Muir faced backlash for pinning his jacket during LA fire report.
  • Defenders said pins were used to stop jacket flapping, ensuring clear microphone sound.
  • Critics accused Muir of using pins to enhance his chest on camera, making him look more "buff."
  • The tweet accusing Muir of narcissism was made by Jack Osbourne, the son of Ozzy Osbourne.

Muir’s detractors however, labeled the anchor a “pathetic narcissist,” believing the fixing of the jacket was done to enhance his appearance by giving his torso a more defined look on camera.

“Nice Jacket Bro. Glad you look nice and svelte with those clothesline pegs while our city burns to the ground,” a viral tweet read, which garnered more than 2.7 million views at the time of writing.

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    Famous TV news anchor David Muir was labeled a “pathetic narcissist” after he tightened his firefighter jacket with wooden pins during his coverage of the LA fires

    Image credits: ONSCENE TV

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    The footage was extracted from a live broadcast of Muir reporting on the devastation of the fires from Pacific Palisades, the region with the largest number of acres destroyed by the ongoing blazes.

    As Muir turned to look at the scene behind him, the wooden pins on his back were made visible, which was interpreted as a shallow act of vanity in the middle of a major crisis by his detractors.

     

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    A post shared by David Muir (@davidmuirabc)

    “He used pins to make his jacket look better on TV, all while Los Angeles is burning,” one netizen wrote in disbelief. “Now we know where his priorities are.”

    The viral tweet was made by Jack Osbourne, the son of the legendary heavy metal singer Ozzy Osbourne and former reality TV personality. The 39-year-old has expressed political views contrary to those of Muir in the past.

    Image credits: unwoke.thoughts

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    The post quickly went viral, with more than 2,700 comments laughing, debating on, and lambasting Muir’s actions.

    “Wait until you see the clips holding back his facial skin,” one user said.

    “People are losing everything they have, but I have to make sure I look good in my fake fireman’s jacket,” another pointed out.

    More neutral netizens, however, reacted with exasperation at what they labeled as an “insignificant detail” going viral in the middle of the disaster

    Image credits: unwoke.thoughts

    “Both sides need to stop the childish bickering and nonsense that is going on. People have lost everything for God’s sake,” a reader wrote.

    “Anyone “outraged” over this has not worked a day in TV News. Y’all need to get a life!” another stated.

    Others explained that the dangerous conditions were already proof enough of the anchor and his team’s commitment to their work, who were reporting live in a red flag area exposed to embers and debris.

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    “He was disheveled in this broadcast. The wind destroyed his hair. He couldn’t care less how he looked. Literal embers were flying at him and the crew,” one netizen explained. 

    Image credits: LiveNOW from FOX

    “They had to pin his coat so you could hear him. Otherwise, you would have just heard the coat flapping.”

    The disaster has been divided into five main areas: Palisades, Eaton, Hurst, Sunset, and Lidia. The first and second were the biggest, with 17,234 and 10,000 acres destroyed by each as of Thursday morning (January 9).

    Image credits: HaikusFromUnder

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    More than 100,000 people had to be evacuated, leaving their homes and precious possessions behind. According to official sources, the number of injuries has been “significant,” and the intensity of the flames “unprecedented.”

    “He wanted to look more buff.” Muir’s detractors remained firm in their belief that the anchor’s actions were driven by narcissism

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    Abel Musa Miño

    Abel Musa Miño

    Writer, Entertainment News Writer

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    Born in Santiago, Chile, with a background in communication and international relations, I bring a global perspective to entertainment reporting at Bored Panda. I cover celebrity news, Hollywood events, true crime, and viral stories that resonate across cultures. My reporting has been featured on Google News, connecting international audiences to the latest in entertainment. For me, journalism is about bridging local stories with global conversations, arming readers with the knowledge necessary to make up their own minds. Research is at the core of my work. I believe that well-sourced, factual storytelling is essential to building trust and driving meaningful engagement.

    Read less »
    Abel Musa Miño

    Abel Musa Miño

    Writer, Entertainment News Writer

    Born in Santiago, Chile, with a background in communication and international relations, I bring a global perspective to entertainment reporting at Bored Panda. I cover celebrity news, Hollywood events, true crime, and viral stories that resonate across cultures. My reporting has been featured on Google News, connecting international audiences to the latest in entertainment. For me, journalism is about bridging local stories with global conversations, arming readers with the knowledge necessary to make up their own minds. Research is at the core of my work. I believe that well-sourced, factual storytelling is essential to building trust and driving meaningful engagement.

    What do you think ?
    tr97shn47r
    Community Member
    11 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It doesn’t matter why his coat was pinned. Everyone has bigger fish to fry. The pins in his jacket are insignificant compared to what he is reporting.

    Dog Mom to Zoe
    Community Member
    11 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Really Bored Panda?!!! He's standing in the mist of fires and this is what you have to report??!!!t. SHAME ON YOU AND EVERYONE ELSE WHO MADE NASTY COMMENTS!

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    Nice Beast Ludo
    Community Member
    11 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Of course they are coming after him after he genuinely grilled Donald Trump in the presidential debate. He must be a pretty decent guy if this is the best they can do. Also - who sees someone attaching giant clothespins to a jacket and thinks "vanity"? I would think "size issues"

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    tr97shn47r
    Community Member
    11 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It doesn’t matter why his coat was pinned. Everyone has bigger fish to fry. The pins in his jacket are insignificant compared to what he is reporting.

    Dog Mom to Zoe
    Community Member
    11 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Really Bored Panda?!!! He's standing in the mist of fires and this is what you have to report??!!!t. SHAME ON YOU AND EVERYONE ELSE WHO MADE NASTY COMMENTS!

    ADVERTISEMENT
    Nice Beast Ludo
    Community Member
    11 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Of course they are coming after him after he genuinely grilled Donald Trump in the presidential debate. He must be a pretty decent guy if this is the best they can do. Also - who sees someone attaching giant clothespins to a jacket and thinks "vanity"? I would think "size issues"

    Load More Comments
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