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How many times, looking, for example, at the logos of Nike, Adidas or Apple, have we asked ourselves just one question: “Well, couldn’t we have drawn such a simple logo ourselves?” If yes, then let's move on reading. If not, we still move on. How many times have we read the news that some famous design studio redesigned the next big corporate logo for a check with an obscene number of zeros, and in the end just made the font thinner or simply reduced the distance between some details?

And so, every time we read such news, we come across dozens, if not hundreds of comments that the designers simply scammed their clients for money, but actually nothing in the logo has changed. In fact, as is often the case, things are not so clear cut.

Firstly, the famous swoosh was most likely a manifestation of spontaneous genius insight (for which, however, they paid only 35 bucks), and the original version of the Apple logo was complex, artsy and as old-school as possible. Secondly, any change in the logo in a large company is preceded by a long and thorough marketing analysis. Yes, sometimes it turns out a complete fail, as was the case with the 2012 Summer Olympics logo, but more often than not, the idea of saving on logo design doesn't justify itself at all.

Do you want proof? Voila! As many as 47 examples collected by Bored Panda, when the designer just drew something, the marketing manager was either absent or did not think at all, and the boss approved the logo without looking. And the result is what we have - this incredible selection of logos from around the world, on the one hand, beautiful and stylish - but completely inappropriate, you just have to look at it from a different angle. So please feel free to think different, as Steve Jobs once urged us, scroll this selection to the very end, and just enjoy these absolute masterpieces of human short-sightedness.

#1

This Catholic School Logo

This Catholic School Logo

u/Jaggyjags Report

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    #2

    Now That's Just A Bad Logo. Period

    Now That's Just A Bad Logo. Period

    u/ZuesAndHisBeard Report

    𝓠𝓾𝓪𝓬𝓴
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    *that moment when you sneeze too hard and try to play it cool

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    #3

    The Logo For This Spicy Apple Jelly

    The Logo For This Spicy Apple Jelly

    u/KyleColby Report

    Paulo Freitas
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Its a " double entendre " and its hilarious lol, you can see it as half an Apple lol, of a fire spitting a*s, thats actually Smart.

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    #4

    This Medical Centre’s Logo Is A Flat Line

    This Medical Centre’s Logo Is A Flat Line

    u/izyzacov Report

    ---
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Maybe it's in arabic and they actually revive people

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    #5

    Unfortunate Door/Logo Placement On This Plane

    Unfortunate Door/Logo Placement On This Plane

    u/nthensome Report

    ArodTheHorrible
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I don't think that is new to the hotel industry

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    #6

    My Son Who Just Started To Read, “Hell Baby. Hell Baby. Hell Baby!!!”

    My Son Who Just Started To Read, “Hell Baby. Hell Baby. Hell Baby!!!”

    u/Hopeful_Relative_494 Report

    DP 2(DP The Magical Unicorn)
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Hello? Is this John Constantine? Yea. So I got a Hell Baby? We might need to perform an exorcism..

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    #7

    Girls' Water Polo Team Logo

    Girls' Water Polo Team Logo

    u/Bacicot Report

    JoJoB
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I didn't see it at first. Now I can't un-see it.

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    #8

    Whoever Designed This Logo Made A Terrible Mistake

    Whoever Designed This Logo Made A Terrible Mistake

    u/j1002s Report

    AJJ
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Maybe the J could have been a saxophone instead

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    #9

    A "Cheerleading" Logo In A Town Close To Me

    A "Cheerleading" Logo In A Town Close To Me

    u/Pmray23 Report

    Steve Robert
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Never let a14 year old boy design your logo

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    #10

    Designer: Can You Describe The Logo You'd Like? Client: It Should Have A Leaky Pipe. But Instead Of Fixing It, Our Plumber Just Puts His Finger In There. And Btw, It Should Still Leak After He Does That

    Designer: Can You Describe The Logo You'd Like? Client: It Should Have A Leaky Pipe. But Instead Of Fixing It, Our Plumber Just Puts His Finger In There. And Btw, It Should Still Leak After He Does That

    u/nickrosener Report

    #11

    This Restaurant’s Logo That Looks Like A Health Grade

    This Restaurant’s Logo That Looks Like A Health Grade

    u/drobinow Report

    #12

    Design Of The Bottle And Logo Looks Way To Close To A Sunny D Like Drink. If A Kid Couldn't Read This Would Go Bad

    Design Of The Bottle And Logo Looks Way To Close To A Sunny D Like Drink. If A Kid Couldn't Read This Would Go Bad

    u/TheElegiast Report

    Serenity Now!
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Oh, don't worry. I'll keep it in the garage, not the refrigerator.

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    #13

    This Yogurt Using Biohazards Symbol As Its Logo

    This Yogurt Using Biohazards Symbol As Its Logo

    u/ShermanLiu Report

    Jake B
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    We will sell no yogurt before it’s time is up.

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    #14

    Was Stuck Behind This Unfortunate Logo Today

    Was Stuck Behind This Unfortunate Logo Today

    u/Jackarewb Report

    #15

    This Company's Logo Looks Like Somebody Got Pulled Into A Lathe

    This Company's Logo Looks Like Somebody Got Pulled Into A Lathe

    u/Marc815 Report

    Serenity Now!
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This is the logo that should probably have red paint on it.

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    #16

    The Flip Zone Has A Rule Of "No Backflips" When There Is Literally A Guy Backflipping In The Logo

    The Flip Zone Has A Rule Of "No Backflips" When There Is Literally A Guy Backflipping In The Logo

    u/Xx_BaconPlays_xX Report

    Dodo
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Maybe you're supposed to look at the logo the other way, so it's a front flip.

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    #17

    I Love Drinking Kids Too!

    I Love Drinking Kids Too!

    u/RosenRanAway Report

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    #18

    It Really Feels Like The Packers Logo Could Have Replaced A Different Letter Here…

    It Really Feels Like The Packers Logo Could Have Replaced A Different Letter Here…

    u/J_Mart29 Report

    #19

    A Clothing Tag With Unfortunate Logo Design

    A Clothing Tag With Unfortunate Logo Design

    u/Samheim Report

    Eugene G
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    When you need the "I" to look like an "a". The Jizz Addicts should learn from this.

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    #20

    Prizes On Offer At The Clinic

    Prizes On Offer At The Clinic

    u/BaronVonStretchmark Report

    Garth
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Wonder what 2nd prize is... Terminal Flatulence ?

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    #21

    The Tim H*e Use - Supposed To Read 'The Time House'

    The Tim H*e Use - Supposed To Read 'The Time House'

    u/Big_ElMo Report

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    #22

    We’re Going To Contact Them With A New Logo Hopefully

    We’re Going To Contact Them With A New Logo Hopefully

    u/lefuturtle Report

    #23

    This Logo Of A Company In My City

    This Logo Of A Company In My City

    u/Fulla_good_stuff Report

    Cassi Lyris
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Come on now, he can't help that he has a vestigial limb. 🤣

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    #24

    Ride On Spac Eship

    Ride On Spac Eship

    u/pruaga Report

    DP 2(DP The Magical Unicorn)
    Community Member
    2 years ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    🎶 We’re going on a trip in our favorite Spac Eship! Zooming through the sky! Lil Einsteins!

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    #25

    This Sign In The Office Building Where I'm Attending Training

    This Sign In The Office Building Where I'm Attending Training

    u/Autiosaaren_lautturi Report

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    #26

    Just Another Restaraunt Logo That Was Edgy And Cool In Someone's Head. Spotted Near My Gym, Midtown Manhattan

    Just Another Restaraunt Logo That Was Edgy And Cool In Someone's Head. Spotted Near My Gym, Midtown Manhattan

    u/m13131313 Report

    #27

    This Logo For "Old Town North"

    This Logo For "Old Town North"

    u/KittyLikesTuna Report

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    #28

    Welcome To Devil’s… Alvoole? Elvccle? (Advocate). I Like The Idea, But The Execution Is Not The Best

    Welcome To Devil’s… Alvoole? Elvccle? (Advocate). I Like The Idea, But The Execution Is Not The Best

    u/mantiseses Report

    #29

    This Pub Is Supposed To Be Called “Bunch Of Grapes” And I Saw This Unreadable Logo And Asked My Mate “How Far Is The Pub Then?”

    This Pub Is Supposed To Be Called “Bunch Of Grapes” And I Saw This Unreadable Logo And Asked My Mate “How Far Is The Pub Then?”

    u/isaac-jones Report

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    #30

    Jingleheimer Junction, Cartridges For Kids Logo

    Jingleheimer Junction, Cartridges For Kids Logo

    u/maldehyde Report

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    #31

    This Horrific Cafe Logo

    This Horrific Cafe Logo

    u/Andrew_Reynolds Report

    Kosnian
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Yes that's Martel. It's a high end chocolaterie in Switzerland.

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    Marzipanda
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    That's what you get when you design your logo with squeezable mustard.

    Sherri Martel
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I don't know, I got it straight away...

    XanthippeⓐWulf🇨🇦 🇬🇧
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It's terrible and a little interesting at the same time. Not what I would've gone with, but it almost looks the way chocolate or icing does when you are using a piping bag and trying to write in cursive. If that's what they were going for, it's a bit clever.

    Jyndaru
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Martel. It's a Swiss chocolate company that's been around since 1818. And probably hasn't updated their logo since then 😆

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    Terry Tobias
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Somebody needs to work on their cursive handwriting.

    GadgetGirl
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I wonder if it's designed after someone's actual cursive....

    Travis Powers
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I thought someone had glued rope to the wall

    Nora Petricien
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    What's wrong with it ? I just read Martel, is that not it ?

    Mr. L
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It's all Greek to me. No literally I'm reading it in Greek. Mavgei

    L. Murphy
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Lame all around. Not funny. Not whimsical. Not catty or cute and it's illegible. This makes me mad they have money, but no taste at all. It can't be cat people running this place!

    Ben Rogers
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Not like kids these days in America can read cursive anyways. We stopped teaching it years ago.

    the shrimp whisperer
    Community Member
    2 years ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    WHAT LANGUAGE EVEN IS THIS ??? i mean i know it's supposed to be english bUT WHAT

    Cassi Lyris
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It says "MarTel". This isn't even the worst cursive I've ever seen. Not a great logo choice...

    Cyber Returns
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Must be a doctor's surgery and he wrote the sign

    Ahni Alger
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I thought of a doctor's writing too when I saw this.

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    Ahni Alger
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    And instead of selling chocolate they sell falafel! I think you're on to something. Whereas the sign designer must have just been on something.

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    dmg-113
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It says Arnold in cursive.

    nattandroses
    Community Member
    1 year ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Are we sure it's written in Latin alphabet?

    yepyepyepuhhuh
    Community Member
    1 year ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    My guess is it's the owner/founder's signature.

    Pan-cake
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Am I a nerd or does it say "Marvel" there?

    Cyndielouwhoo
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This is why it's so important to get an outside opinion on these things.

    Roald
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I gave up reading this tagliatelle

    Sam T Godfrey
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    That looks like somebody's name scrawled in cheap icing on a Carvel's "Cookie Puss" ice cream birthday cake.

    elcee
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    i recently saw something like this, it was just an ad, very vague, so there was no way to figure out even what it was for. as u couldn't read it at all.

    Regine Voort
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Martel... in Dutch, this means: to torture. I certainly wouldn't visit that place

    Allen Bouchard
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Ugly, but at least it's unambiguously readable and doesn't have suggestive imagery.

    Geoff Price
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The person who created this was drunk... Or it melted...

    Alicia Swanson
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    🤔 I think someone was drunk making this. 😂

    Ahni Alger
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    So they asked a doctor to design their sign prescription-style? 🤷🏼‍♀️

    ReginaC
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Somebody was a bit loose with the fettuccine noodles!!

    Mohammad Rahman
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    "Elia Martel! SAY HER NAME! You R***d her, you Mu***red her, you Kil**d her children!"

    William Dennett
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The guy on the right looks like he’s roller skating in.

    Ashley Kelly
    Community Member
    2 years ago

    This comment has been deleted.

    Kat Pekin
    Community Member
    2 years ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    To be fair, the name "Morsel' for a restaurant is a fail in any font.

    UselessKnowledgeFont
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    We have a local restaurant named "Locust Table". Just the name is a turnoff!

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    Elizabeth
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I kinda like it, actually :)

    Bookworm
    Community Member
    Premium
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Is this written in English or Wingdings?

    Precious Cooper
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Marked, maybe? In an abstract trying to be cute way?

    Katie Lutesinger
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Naked? But everyone in this picture is fully clothed!

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    #32

    They Didn't Think Their Logo Design Through Too Well

    They Didn't Think Their Logo Design Through Too Well

    u/cthulhuscock Report

    #33

    3lje Or Blue?

    3lje Or Blue?

    u/FedUpFrog Report

    fair_weather_rose
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I could maybe see bue, but how do you get blue from this?

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    #34

    The Actual Logo Of A School Near Me

    The Actual Logo Of A School Near Me

    u/MagL33To Report

    ArodTheHorrible
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    What is happening out of frame that has her so surprised?

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    #35

    The Second Line Of This Logo Did Not Age Well

    The Second Line Of This Logo Did Not Age Well

    u/HellaGayAli Report

    Honey Bee
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Ohhhh k. Didn't realize it was anything bad til I read the comments 🙄

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    #36

    Found At The Austin Airport - It's Texas Like!

    Found At The Austin Airport - It's Texas Like!

    u/Sophie_e_m Report

    Jake B
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Don’t worry. They probably stole this from Portland OR too. Remember when they stole keep Portland weird?

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    #37

    Chonoo Zendle Noodle Bar

    Chonoo Zendle Noodle Bar

    u/Kchind Report

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    #38

    There Is An Extra "R", Normal Name Is Chuck Burger

    There Is An Extra "R", Normal Name Is Chuck Burger

    u/quusky Report

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    #40

    Saw This At My Local Heb. It's Supposed To Say "Frescura" (Freshness)

    Saw This At My Local Heb. It's Supposed To Say "Frescura" (Freshness)

    u/setfna Report

    #41

    Ole Let Y, No Matter How I Read This I Will Always Have Questions

    Ole Let Y, No Matter How I Read This I Will Always Have Questions

    u/Tall_Technician_6834 Report

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    #42

    Such A Unique And Original Logo Design

    Such A Unique And Original Logo Design

    u/yetiospaghettio Report

    DP 2(DP The Magical Unicorn)
    Community Member
    2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    HMMM..that B looks familiar! Where have I seen it before!? The M looks original but that B…HMMM…HMMmMmmMmMmm

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    #43

    The Logo On My Jacket's Tag... How Am I Supposed To Read This?

    The Logo On My Jacket's Tag... How Am I Supposed To Read This?

    u/leverine36 Report

    #44

    Magicd Nuts For Sale

    Magicd Nuts For Sale

    u/FineCuisine Report