German advertising agency Jung von Matt created a wonderful minimalist ad campaign for Lego which not only looks great but also forces us to ‘Imagine’. It’s great not just because of its aesthetics but because it delivers a strong message – LEGO will put your imagination to work. However, copyranter and have pointed out that the idea might be a rip-off of a fan-created Lego artwork that appeared earlier than this ad campaign.

Advertising Agency: Jung von Matt, Hamburg, Germany

Executive Creative Directors: Deneke von Weltzien | Creative Director: Karsten Ruddigkeit | Art Director: Reza Ramezani | Copywriters: Johannes Milhoffer, Corinna Ernst | Account Director: Marc-Olaf Duncker | Accounts: Alex Berg, Bettina Kreiger, Jasmin Mirsberger | Post Production / CGI: The Scope

South Park

The Simpsons

Asterix and Obelix

Donald Duck

Ernie and Bert

Lucky Luke and the Daltons

Ninja Turtles


The Smurfs

Stolen Idea?

According to copyranter and this image was made earlier than the ad campaign by Jung von Matt.