IKEA’s Genius Recipe Posters Make Cooking Effortless With A Simple Trick
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IKEA’s mission on this Earth is to make everything simple and understandable, which comes in handy for those of us stumbling through life without a clue. While their furniture sometimes misses the mark, a series of recipes they’ve just released makes cooking look easier than Paint By Numbers, and we’re pretty sure we’ll never be able to follow a normal recipe again.
The Canadian branch of the Swedish furniture tycoon teamed up with Toronto-based marketing company Leo Burnett to create Cook This Page, an ingenious set of illustrated recipes which they unveiled at a recent IKEA Canada kitchen event. Each one displays drawings of the ingredients needed, and the prospective chef just has to fill in the blanks. The best part? They’re all printed on parchment paper using food-safe ink, so once everything is in place, the page can be rolled up and tossed in the oven. Seriously, does it get any lower-maintenance than that?
Cook This Page has yet to reach IKEA stores, but the concept is so brilliant that we suspect it might even replace the cookbook in due time! See it for yourself below, and let us know if you would attempt any of these scrumptious delights.
Ravioli with Swedish meatballs, a Scandinavian take on the Italian classic
Salmon with lemon and herbs, a restaurant-quality meal you never thought you could make
Some pretty fancy shrimp that will knock the socks off your next cocktail party
See it all in action below, and get inspired to set foot in the kitchen for (probably) the first time in your life
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This has to be one of the most brilliant marketing plans of the past decade. It was inspired. There are so many people who are terrified of even trying to cook that this could at least get them started. If people start out with recipes that are completely twit-proof, then can see it's not that difficult to cook without a net.
I gave you a point for using the words completely twit-proof. Made me stop and laugh. Thank you for that.
No way its gonna look like that when you unroll it. Somehow the lemons gets magically on top of a salmon and the sauce on pasta evenly distributes.
Presumably each recipe will have different instructions, as recipes often do, and some of them might also include to mix the ingredients further. The point of rolling the parchment over the ingredients is to demonstrate that you cook everything in it.
Artistic license ;-) Anyway I honor the creative idea from IKEA. Way to discover the fun of cooking
Now we have a "Culinary Paint by the Numbers" for future chefs. Kool........I think. blink-5942...ad3f3d.gif
You don't need to be a chef to cook, or to enjoy cooking. Most people learn to cook through their parents or if they have an innate curiosity for food, but a lot of others don't. It's a tool.
I like them :3
This has to be one of the most brilliant marketing plans of the past decade. It was inspired. There are so many people who are terrified of even trying to cook that this could at least get them started. If people start out with recipes that are completely twit-proof, then can see it's not that difficult to cook without a net.
I gave you a point for using the words completely twit-proof. Made me stop and laugh. Thank you for that.
No way its gonna look like that when you unroll it. Somehow the lemons gets magically on top of a salmon and the sauce on pasta evenly distributes.
Presumably each recipe will have different instructions, as recipes often do, and some of them might also include to mix the ingredients further. The point of rolling the parchment over the ingredients is to demonstrate that you cook everything in it.
Artistic license ;-) Anyway I honor the creative idea from IKEA. Way to discover the fun of cooking
Now we have a "Culinary Paint by the Numbers" for future chefs. Kool........I think. blink-5942...ad3f3d.gif
You don't need to be a chef to cook, or to enjoy cooking. Most people learn to cook through their parents or if they have an innate curiosity for food, but a lot of others don't. It's a tool.
I like them :3