Plastic water bottles might soon be a thing of the past thanks to these incredible edible water bubbles created by an innovative sustainable packaging start-up based in London, UK.
The bubbles, called the Ooho!, are created by encasing a blob of drinking water within an edible membrane made from a natural seaweed extract. Nothing goes to waste, and the product will fully biodegrade in 4-6 weeks if left unconsumed.
The team behind this brilliant idea is called Skipping Rocks Lab, a bunch of engineering graduates from RCA and Imperial College London who first introduced their ground-breaking concept in 2013. Since then they’ve been working hard to make their dream a reality, and a crowdfunding page they recently set up has already raised over 600k GBP (750k USD) in just a few days. Given that the US alone uses an estimated 35 billion plastic bottles per year, and given that plastic water bottles take hundreds of years to decompose, this sounds like a brilliant idea that everybody should get behind.
Watch the video below for more information: