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Disney Tries To Start A Fun Thread But Deletes It When It Goes Unexpectedly Wrong, It Backfires
Social media changed the marketing game forever. Nowadays, brands gain popularity and "street cred" by engaging with folks in comment sections and through relatable posts. It's estimated that when brands reply to comments on Threads, it boosts their engagement by 42%.
However, some posts on social media can turn against big brands, and that's exactly what recently happened to Disney. "Share a Disney quote that sums up how you're feeling right now!" they prompted their fans. But they got a little more than they anticipated: people really let them know how they were feeling, especially about the social and political state of the country.
And, in a moment of poor judgment, they deleted the thread, resulting in a "Streisand effect": instead of going away, the screenshots from the thread went viral.
In a seemingly innocent post, Disney asked its fans on Threads to share their favorite quotes from Disney movies
Image credits: Disney
But the answers were not what they expected, leading them to delete the entire thread
This post may include affiliate links.
#1
Ravenkbh 18 hours ago
Strange women lying in ponds distributing swords is no basis for a system of government
joann fielding 8 hours ago
"Help! Help! I'm being oppressed! Now you see the violence inherent in the system!" Love that movie, too, Ravenkbh!
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Riley Quinn 9 hours ago
Say it louder Barbie so Minnesotans can hear you. The Pentagon has ordered about 1,500 active-duty soldiers to prepare for a possible deployment to Minnesota. For some bizarre reason, I thought our military wasn't legally allowed to use us as shooting practice.
Scott Rackley 13 hours ago
People should not be afraid of their government, government should be afraid of the people.
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#2
Zephyr343 17 hours ago
The answer can be derived from another movie quote "what usually happens when people without firearms stand up to people that do?"
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Riley Quinn 8 hours ago
Friend and I were throwing yard waste and clean wood into a neighbor's ravine, and my friend lost his footing and fell into the organic waste. After scrambling out, he began acting erratically, stripping off his clothes while swatting his legs. Hundreds of tiny, little ants were crawling on and biting his flesh. I grabbed the windshield fluid and doused his legs, which helped.
#3
Riley Quinn 8 hours ago
I've never had a desire to time travel to the past, but, if it was possible, I'd warn the Indigenous tribes up and down the Eastern seaboard to destroy anything landing on their shores.
Ye Olde Dirty Grumpy 12 hours ago
In Texas nothing is more dangerous than a 400lb Black man in drag
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Disney isn't the first big company to experience such a massive social media fail. Just like many celebrities, other big brands have posted problematic content on their social media platforms before this as well.
For example, in 2021, Burger King announced a cooking scholarship for female employees with a tweet that read, "Women belong in the kitchen," receiving enormous backlash. Although they followed up with "If they want to, of course," and statistics about how only 20% of chefs are women, the damage was done.
The engagement of the original tweet was 527% higher than that of the one announcing the scholarship. People found their marketing strategy to be in very poor taste, sexist, and pretty tone-deaf to be posted on International Women's Day.
#4
Riley Quinn 8 hours ago
That's due to some clown saying humans were the superior species and created in the likeness of some supernatural man-made delusion. In actuality, humans are an infestation destroying each other and the only planet that sustains us.
Stacy Carroll 8 hours ago
No. Im Christian, but also a huge supporter of environmental right. I am also a very outspoken about animal rights. I always felt that verse mentbwe should be caretakers.
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Riley Quinn 8 hours ago
It's reached a state of emergency. Protesters can shout and video all they want, but they should be showing up in gas masks and better prepared to take these fascists down. As long as we remain under threat of beatings, death, and deportation, there won't be any justice.
#6
Rosecrucian Roeth 17 hours ago
Pretty much looking at any country these days :(
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Just like Disney did in this case, Burger King also deleted their offensive tweet. But, unlike Disney, they apologized and admitted that the post was made in poor taste. "We hear you. We got our initial tweet wrong and we're sorry," the brand wrote in the post.
"Our aim was to draw attention to the fact that only 20% of professional chefs in UK kitchens are women and to help change that by awarding culinary scholarships. We will do better next time."
As of today, Disney has not addressed the deleted thread or the backlash. However, the comments under their other posts on Threads have been usurped by people posting the same quotes, GIFs, and screenshots from the deleted thread.
#7
Sue User 20 hours ago
History revolves on whether they are quickly shunned or venerated.
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Raven Sheridan 6 hours ago
In Loki's defence, he did have a redemption arc, unlike most world leaders today.
Riley Quinn 8 hours ago
Has anyone here figured out why our comments are suddenly and randomly being hidden? I can't find a reason online, but I did find a review site where 78% of respondents rated BP with a one bc they couldn't rate this site at 0.
Riley Quinn 8 hours ago
Get over yourself, Loki. There's a man in the US Oval Office right now that makes you seem sensitive and kind.
#8
Multa Nocte 22 hours ago (edited)
But you admit they have it down to a fine art in the US. It rolls effortlessly out of their feces-encrusted lips, and they don't even try to look embarrassed anymore.
Load More Replies... Riley Quinn 8 hours ago
I've always thought it was safer to know who your enemies are, but now that they're brazen enough to expose themselves with all their hatred and desire for power, it's overwhelming.
#9
Riley Quinn 7 hours ago
And depending on our different values and morals, the group considered stupid is innumerable.
Even now that the thread has been deleted, people can still go to Disney's Threads account and find people addressing the situation. The top comments with over two thousand "likes" are all in the vein of continuing the discussion. "Never dirty delete," user @thatladyfromrichmond wrote, accompanied by a GIF from the 1998 Mulan. "Shame on you, Disney. You know better, because you taught us better," another user, @artemislynne, wrote.
#10
TotallyNOTAFox 21 hours ago (edited)
Oh, don't be mistaken - there is a lot going on here in Europe in that regard as well, a lot of governements and organisations benefit from spreading separation
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Owen 13 hours ago (edited)
I bought a homeless man a watch today. It was cheap, because I am poor. A cheap Casio that will probably outlive us both. He doesn't have a phone. But now he knows when he can go to his benefit appointments and when he can go to the food bank. With luck, he can pull himself up, and I have helped a little. I will help again when I can. That is why it is compassion that makes us stronger, not division.
#11
#12
Multa Nocte 22 hours ago (edited)
Never. And certainly not to a bloated, decrepit orange dinosaur like Tyrantotrumpus.
Riley Quinn 7 hours ago
Every musical performance pulling out of the Kennedy Center, I give a cheer.
In the world of social media marketing, it's not all just about relatable content or the wording of a message. Context and timing matter, too. Even the most innocent post can sometimes trigger emotional responses from people. Remember the time Elmo asked everybody on Twitter how they were doing and people started trauma dumping on the poor guy?
#13
Multa Nocte 22 hours ago
I LOVE to see the protests in the US and Greenland. My American friends and I in France are going to hold up signs in sympathy for the next protests, and we have all stopped buying American products. This, of course, is getting easier as the French are importing fewer and fewer American products.
#15
That refers to an incident in 2024 when the "Sesame Street" character account on Twitter asked its followers: "Elmo is just checking in! How is everybody doing?" And the responses, just like in this case, were far from what Elmo expected. "Oh Elmo, sweetheart, we are not doing well," one user wrote. Another added: "Honestly, Elmo, I need a hug."
#16
Multa Nocte 22 hours ago
"That's true," say the ICE agents, "We just look at the colour of his skin."
Ye Olde Dirty Grumpy 12 hours ago
Elon is the most sucessful African American
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#17
Robyn Hill 5 hours ago
“And when I meet Thomas Jefferson, Ima compel him to include women in the sequel!”
#18
And how did the people who run Elmo's account respond? They didn't delete the tweet, but followed up with a heartfelt reminder that folks should take care of their mental health. "Wow! Elmo is glad he asked! Elmo learned that it is important to ask a friend how they are doing. Elmo will check in again soon, friends! Elmo loves you. #EmotionalWellBeing."
The official Sesame Street account also addressed the viral moment: "Thank you, @Elmo, for checking in with a reminder for us to pause and take a mindful moment to focus on how we're feeling." They also directed people to mental well-being resources.
#21
Multa Nocte 22 hours ago (edited)
Globally, America has totally shifted from being thought of as the good guy to being referred to as the bad guy. For the first three years of living in France after moving from the US, all the French people I met were warm and supportive. Now when I say I am American, there is a wary look and a slight pause, until I say that I do not support Donald Trump in any way, shape, or form and that he is "un grand conard," and then everyone relaxes and we get back to business and friendship. The ex-pat Brits who live in my area react the same way.
Sue User 20 hours ago
I may have hyped my ties to Britain during the Al Gore George Bush goings on.
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Social media marketing experts claim that it's important to address controversies as quickly as possible. "When a post causes a backlash, be transparent about your mistake," director of strategy at ICUC, a global social media and online community management agency, Kevin Gonsalves, recommends.
"A simple 'We messed up, and we're sorry' message goes a long way," Gonsalves goes on. "Making your apology direct and acknowledging specific mistakes is important to rebuilding trust with your followers."
#22
Ace 23 hours ago
Still another three years to endure. And after that? Always assuming it's not already turned into a dictatorship by then/
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Kelly H. Wilder 12 hours ago
Who has hope? Where can it be found? If we can not find it, we must manufacture it...but how? I have no hope.
Ye Olde Dirty Grumpy 12 hours ago
Actually Hope is an Evil. Read Pandoras box again
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That may be especially true when we're talking about giants like Disney. Its movies taught us respect, kindness, and what justice really is. One user, @typicalannamari, drove this point home with their tweet: "What if you honoured the kids you raised and didn't delete posts that held you accountable?" Perhaps next time, Disney will read the room and acknowledge that the current state of the world has many folks seriously worried.
#25
DennyS (denzoren) 23 hours ago
I always felt bad for Burr in this, especially after "Wait for it" he had so much to live up too.
The Internet dragged Disney for trying to get rid of the evidence: "Elmo would never delete a post"
Image credits: hereswhykevin
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What do you think ?
John Dilligaf 15 hours ago
Not a Disney related meme, but a FB post I saw. "They made us stand and pledge allegiance for liberty and justice for all from age 5 until age 18, Then get mad when we demand liberty and justice for all "
meeeeeeeeeeee 9 hours ago
There was a little asterisk on that that no one knew about at the time, it said for all* *rich people
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Ye Olde Dirty Grumpy 12 hours ago
Corporate people embrace the 1984 mindset
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Wendy Boustani 22 hours ago
Excellent angle on this article. The direction it came at/ what it chose to engage with about the situation was effective for me. Appreciate it!
John Dilligaf 15 hours ago
Not a Disney related meme, but a FB post I saw. "They made us stand and pledge allegiance for liberty and justice for all from age 5 until age 18, Then get mad when we demand liberty and justice for all "
meeeeeeeeeeee 9 hours ago
There was a little asterisk on that that no one knew about at the time, it said for all* *rich people
Load More Replies... Ye Olde Dirty Grumpy 12 hours ago
Corporate people embrace the 1984 mindset
Load More Replies... Wendy Boustani 22 hours ago
Excellent angle on this article. The direction it came at/ what it chose to engage with about the situation was effective for me. Appreciate it!
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