While the whole Internet is laughing and creating memes about people hoarding toilet paper from supermarkets all over the world, there are a couple of other things particularly hard to buy these days. Masks and respirators and single-use medicinal gloves are among them but let’s not forget an item that’s been significantly more popular than usual as well. Well, yes, of course, it’s hand sanitizer. While people are stocking up on it like crazy, this supermarket in Denmark came up with a genius way to put an end to it with this simple yet brilliant pricing trick.

This guy shared on Twitter about a Danish supermarket’s idea to stop people from hoarding hand sanitizer

Image credits: _schuermann

“Rotunden” supermarket in Denmark consider themselves to be Denmark’s most beautiful supermarket and describe themselves as an exclusive shopping environment with respect for people’s busy everyday lives. Apparently, their values are also humane enough to care not only about selling as much as possible but also getting the product to as many people in need as possible.

Apparently, the store is now selling one bottle of sanitizer for 40 DKK ($4.09) while two bottles cost 1,000 DKK ($95)

Image credits: _schuermann

Just like a lot of supermarkets nowadays, they recently experienced people trying to hoard certain products and felt they couldn’t just leave it like that and ought to do something. Therefore, they came up with quite an unconventional pricing idea for the hand sanitizer they are selling after they noticed some people are buying way too much of it.

The store itself took to Facebook to explain their motivation behind this pricing

Image credits: rotundenhellerup

“Dear Customers,
We have a great responsibility to keep the business running, and we can only do that with everyone’s help and understanding. You can help in the following way:
We ask all customers to respect the distance between each other and our co-workers;
Sprinkle (likely sanitize or wash) hands off at the entrance and use gloves;
If you are a family, please allow only one person to purchase the purchases if possible;
There may be times when we limit how many customers we accept in the store at one time. We will keep you informed about any operating changes on Facebook. Take care and thank you for your understanding,” they state in the letter.

Most people loved the idea but some were convinced there were better ways to stop hoarders


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