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Guy Dresses Himself As Delivery Man To Hand-Deliver His CV Disguised As Box Of Donuts
423points
14.2K
Other5 years ago

Guy Dresses Himself As Delivery Man To Hand-Deliver His CV Disguised As Box Of Donuts

Marketing specialist Lukas Yla wants to make it big and he has the balls to do it. By balls, I mean donuts, of course. He disguises himself as a courier and delivers his CV to companies hidden in donut boxes.

“I was looking for the most direct way to reach decision makers at the companies. I thought that I might fail competing only on “resume” level with other candidates that have work experience in San Francisco,” Lukas told the Metro.

In pursuit of his dream, Lukas left Vilnius, Lithuania and moved to San Francisco to start a new career. He knew that in order to be noticed he had to find a way to stand out from the crowd.

However, this wasn’t a spontaneous act: “It might look like a stunt, but it was a precisely crafted campaign, that went through multiple iterations until it started succeeding. Once I launched the campaign, I performed A/B tests on companies of different sizes, different target audiences, and with variations on the copy. I used a special URL to measure the offline outcomes and act on them to maximize ROI of the campaign.”

Did it work? He delivered his delicious CV to over 40 companies and already landed 10 interviews.

Most companies don’t read all the resumes that candidates submit

But this clever guy came up with a genius idea to maximize his chances

Lukas Yla disguised as a courier and ‘delivered’ donut boxes to companies with his CV hidden inside

The result?

This creative approach already got him 10 interviews!

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Daria B
Community Member
5 years ago

Eheheh... He bribed them... ♥

Tamara Kroonen
Community Member
1 year ago

Wouldn't it be bribe then if the donuts were plastic decorations?

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.gas.
Community Member
5 years ago

I once got a resume for a creative/ad position that was a Chinese food take-out box (no food, but the resume formed into a box shape, complete with handles). The candidate was hired!

Hiruya
Community Member
5 years ago

All those who think this is bad: This guy WORKS IN MARKETING, so he showed the firms he applied for, that he is fit for the job, can plan and execute a campaign.

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Daria B
Community Member
5 years ago

Eheheh... He bribed them... ♥

Tamara Kroonen
Community Member
1 year ago

Wouldn't it be bribe then if the donuts were plastic decorations?

Load More Replies...
.gas.
Community Member
5 years ago

I once got a resume for a creative/ad position that was a Chinese food take-out box (no food, but the resume formed into a box shape, complete with handles). The candidate was hired!

Hiruya
Community Member
5 years ago

All those who think this is bad: This guy WORKS IN MARKETING, so he showed the firms he applied for, that he is fit for the job, can plan and execute a campaign.

Load More Comments
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