Marketing specialist Lukas Yla wants to make it big and he has the balls to do it. By balls, I mean donuts, of course. He disguises himself as a courier and delivers his CV to companies hidden in donut boxes.
“I was looking for the most direct way to reach decision makers at the companies. I thought that I might fail competing only on “resume” level with other candidates that have work experience in San Francisco,” Lukas told the Metro.
In pursuit of his dream, Lukas left Vilnius, Lithuania and moved to San Francisco to start a new career. He knew that in order to be noticed he had to find a way to stand out from the crowd.
However, this wasn’t a spontaneous act: “It might look like a stunt, but it was a precisely crafted campaign, that went through multiple iterations until it started succeeding. Once I launched the campaign, I performed A/B tests on companies of different sizes, different target audiences, and with variations on the copy. I used a special URL to measure the offline outcomes and act on them to maximize ROI of the campaign.”
Did it work? He delivered his delicious CV to over 40 companies and already landed 10 interviews.