Bored Panda works better on our iPhone app
Continue in app Continue in browser
BoredPanda Add Post

The Bored Panda iOS app is live! Fight boredom with iPhones and iPads here.

This Creative Food Campaign Shows The Importance Of Knowing What’s Inside Our Food
257points
User submission
286
32.7K
Advertising5 years ago

This Creative Food Campaign Shows The Importance Of Knowing What’s Inside Our Food

With every passing day, the demand for food in the world grows and people lose awareness of the origin and quality of the products to which they have access.

DuPont Nutrition & Health, the world leader in science and technology research, is not only putting measures in place to optimize food production around the world but also bringing healthier, more nutritious products to consumers.

The campaign in partnership with the agency Ogilvy & Mather NY and the producer Ars Thanea seeks to reveal to the world population another side of food: the inside. The “It’s What’s Inside” platform shows that not only physical ingredients are made of food, but a combination of science, ideas and knowledge. The pieces are a true tasting of creativity for our eyes. 

More info: behance.net

33Kviews

Share on Facebook
Popular on Bored Panda
Join the conversation
Hans
Community Member
5 years ago

From an artistic point of view, these are great. However, you have to understand a bit of the background. This is sponsored by DuPont Nutrition & Health, a manufacturer of chemicals and of genetically modified seed. This makes the campaign rather cynical, doesn't it?

Just a Purpler
Community Member
5 years ago

Reminds me of the founder behind Axe and Dove... On one hand, we see Dove who actively challenges unrealistic beauty expectations in women, and then we have Axe who constantly depicts the importance of "smelling like a man", encouraging men AND women stereotypes. When it all comes down to it, they don't really care what you take out of this, they just want your money.

Load More Replies...
Dayna Robinson
Community Member
5 years ago

These look like they belong in some fantasy tale. Love it.

Glynis Lailann
Community Member
5 years ago

The next step would be to "go through" the portals and discover ingredients that have lables to them.

Load More Comments
Hans
Community Member
5 years ago

From an artistic point of view, these are great. However, you have to understand a bit of the background. This is sponsored by DuPont Nutrition & Health, a manufacturer of chemicals and of genetically modified seed. This makes the campaign rather cynical, doesn't it?

Just a Purpler
Community Member
5 years ago

Reminds me of the founder behind Axe and Dove... On one hand, we see Dove who actively challenges unrealistic beauty expectations in women, and then we have Axe who constantly depicts the importance of "smelling like a man", encouraging men AND women stereotypes. When it all comes down to it, they don't really care what you take out of this, they just want your money.

Load More Replies...
Dayna Robinson
Community Member
5 years ago

These look like they belong in some fantasy tale. Love it.

Glynis Lailann
Community Member
5 years ago

The next step would be to "go through" the portals and discover ingredients that have lables to them.

Load More Comments
Popular on Bored Panda
Popular on Bored Panda
User Submissions
Also on Bored Panda
Also on Bored Panda