Company Asks 100 People To Draw 10 Car Logos From Memory, And The Results Are Hilarious
Van Monster, the largest used van retailer in the United Kingdom, wanted to find out how well people remember famous car logos.
The company gathered 100 people (54 women and 46 men) of varying ages and told them only that they would be asked to draw 10 items. As the experiment began, participants were sat in separate booths and given the same sets of felt-tip pens, along with 10 pieces of paper with the name of each car make on the top. They were given an unlimited amount of time to draw all 10 logos.
Whilst around 80% of drawings used the right colors, and 78% of the main badge shapes were correct, people have had difficulties remembering other details.
No wonder. “Despite some of these badges remaining consistent over decades, the patterns and pictures featured are too much for many minds to recall,” Van Monster wrote in a statement. “Overall only 12% of drawings were near perfect, and 26% were good but not perfect. Generally, as expected, the simpler the logo, the more accurately participants were able to recall and draw.”
More info: vanmonster.com
BMW
Image credits: vanmonster
Image credits: vanmonster
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Evolution of BMW logo
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Audi
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Image credits: vanmonster
Image credits: vanmonster
Evolution of Audi logo
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Alfa Romeo
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Image credits: vanmonster
Image credits: vanmonster
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Evolution of Alfa Romeo logo
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Ferrari
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Image credits: vanmonster
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Evolution of Ferrari logo
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Ford
Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Evolution of Ford logo
Image credits: vanmonster
Once Van Monster had all the completed drawings, the organization had them analyzed by a group of five experts, working in design, marketing and/or data analysis. The professionals graded each picture on criteria individual to the car badge, which generally consisted of looking at shapes, colors, detailing, writing, and fonts. This grading was then used to place the pictures onto a grid in order of accuracy.
Later, Van Monster even caught up with Charlie Bell, Creative Director at Whitespace, one of Scotland’s leading creative agencies, to talk about the future of car branding. “We are witnessing a massive shift in the automotive industry,” Bell said. “Technology has infiltrated every aspect of it. Self-driving cars, interactive dashboards, GPS, smart lanes, AI traffic systems. Tesla has ripped up the rule book in terms of branding. Tesla is not just a car company, it’s a tech brand. They act more like Apple than they do Ford.”
Bell said car brands have reacted to this and we are now seeing traditional car brands refining their look to be more in line with the current trend of flat vector graphics. “Gone are the shiny chrome effects in logos for many brands. Volkswagen, Toyota, Lotus, Hyundai, Audi, and Mini are just a handful of automotive brands opting for a more minimal approach.”
“And it is telling that the logos people could recall best where the simplest yet most striking.”
Volkswagen
Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Evolution of Volkswagen logo
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Peugeot
Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
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Evolution of Peugeot logo
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Renault
Image credits: vanmonster
Image credits: vanmonster
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Evolution of Renault logo
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Toyota
Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Evolution of Toyota logo
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Vauxhall
Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Evolution of Vauxhall logo
Image credits: vanmonster
I saw it in between and was hoping and all my hopes came true! ;)
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I would've drawn the poop emoji for Renault. Embarrassed to say I had a Le Car for a couple of years in college.
Well, it has his origin in National Socialist Germany. As the story goes: In an auto shop in Berlin, Adolf Hitler came up with the idea to make a car that most people could afford in support of the move to build a superhighway known as Autobahn.
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OMG I'm literally in tears :D also, you need to read the explanations on vanmonsters website, where they reveal how people drew birds and winged horses and a whale for Peugeot and "attempted" to draw a horse for Ferrari. Hilarious!
I've totally used the tool on the website to see each picture people drew...and saved some of the 'most accurate'
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Mine would have been mostly stick figures for the ones with animals. The rest I might have done pretty good at drawing.
why do I think that only 10 participants took it seriously and others stuck to being kids/trolls/monsters/etc.?
Vauxhall is what _actual_ Europe calls Opel. I'm looking at you Brexiteers. Please come back...
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Some of these logos are really difficult to draw even if you remember them correctly, unless you have some hidden artistic talents. I know what the Peugeot logo looks like for example, but I couldn't recreate it.
Were they also told to draw with their less dominant hand as well. A lot of these are hilarious and on some you wonder where they got the idea to draw this stuff. Who in the world would draw a ghost for a car logo?
So you are making fun of the fact that many people simply can't remember or draw a car company's logo. How is that funny?
I saw it in between and was hoping and all my hopes came true! ;)
Load More Replies... I would've drawn the poop emoji for Renault. Embarrassed to say I had a Le Car for a couple of years in college.
Well, it has his origin in National Socialist Germany. As the story goes: In an auto shop in Berlin, Adolf Hitler came up with the idea to make a car that most people could afford in support of the move to build a superhighway known as Autobahn.
Load More Replies... OMG I'm literally in tears :D also, you need to read the explanations on vanmonsters website, where they reveal how people drew birds and winged horses and a whale for Peugeot and "attempted" to draw a horse for Ferrari. Hilarious!
I've totally used the tool on the website to see each picture people drew...and saved some of the 'most accurate'
Load More Replies... Mine would have been mostly stick figures for the ones with animals. The rest I might have done pretty good at drawing.
why do I think that only 10 participants took it seriously and others stuck to being kids/trolls/monsters/etc.?
Vauxhall is what _actual_ Europe calls Opel. I'm looking at you Brexiteers. Please come back...
Load More Replies... Some of these logos are really difficult to draw even if you remember them correctly, unless you have some hidden artistic talents. I know what the Peugeot logo looks like for example, but I couldn't recreate it.
Were they also told to draw with their less dominant hand as well. A lot of these are hilarious and on some you wonder where they got the idea to draw this stuff. Who in the world would draw a ghost for a car logo?
So you are making fun of the fact that many people simply can't remember or draw a car company's logo. How is that funny?
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