Twelve tons of KitKat bars went missing in Europe last week after thieves seized and made off with the truck transporting them, Swiss food giant Nestlé, the manufacturer of the chocolate bars, said in a statement on Friday, March 27.
The organization said the truck, carrying 413,793 bars of its new Formula One range — designed in the shape of race cars — set off from central Italy for distribution across Europe but never reached its scheduled final destination in Poland.
The vehicle remains missing, and the conspirators are still at large, per Nestlé. It did not reveal where exactly the truck was lost.
Image credits: KITKAT
The brand also emphasized in its statement that “cargo theft is escalating across businesses of all sizes.”
“With more sophisticated schemes being deployed on a regular basis, we have chosen to go public with our own experience in the hope that it raises awareness of an increasingly common criminal trend,” Nestlé said.
The same communication also appreciated the criminals for displaying their “exceptional taste” by choosing to steal KitKat, of all chocolates.
Concerns are rife about the heist creating a shortage of the chocolate for consumers, especially around Easter festivities, when the masses indulge in sweet treats more than usual.
However, Nestlé has maintained that supply won’t be affected.
In a separate note, Nestlé warned that the missing bars could make their way into markets through unauthorized channels.
If that happens, the company has implemented a tracking strategy.
Each batch of KitKat comes with unique codes on every single bar. Nestlé stated that if these codes are scanned by customers, it will show them “instructions to alert KitKat.”
Image credits: KITKAT
The unusual chocolate heist has sparked a meme fest online, with one netizen expressing that it would have been fun to “be a fly on the wall in the room where they planned that KitKat heist,” and another riffing on the chocolate’s slogan, “Have a break, have a KitKat,” writing the heist is “Not about the chocolate, it’s about sending a message: Nobody gets a break.”
A different user pointed out how America and the Middle East are busy in hostile combat, but Europe’s problems, once again, are as laid-back as dealing with a chocolate heist.
Multiple businesses, including Domino’s Pizza, aviation giant Ryanair, and Runable AI, have also reacted to the matter, with all of them pledging they had nothing to do with the heist while making fun of the situation.
The heist also drew attention from countries and states on social media, with the Republic of Kiribati and Montreal, the capital of Canada’s Québec province, reacting.
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And he's gonna be *way* chunkier by the time he gets thru 12 tons of KitKats!
Wow they actually attached the real post instead of a screenshot of the video! Well done BP 👏
Still the best one to have ever played the roll rest easy Heath you are missed by many.
It's just been confirmed that the Kit Kat bars have been discovered to have been painted gold and stored in Fort Knox.
I believe that Michele is perfectly capable of speaking for herself.
Just in case anyone is pearl clutching over the moral aspects of this, remember Nestle forked over a whole continent with their powdered milk. Humanitarian disaster. Deserve everything bad that could ever happen to them.
Exactly. I used to love kite kat. But after I discovered what kind company nestle is I just quit eat them.
Load More Replies...These big corp trying to jump on the viral wagon for a quick buck make it looks cringe AF! LOL
This happened around April Fools so I take this with a grain of salt, but if it’s really true I applaud the thief.
I saw a video of a content creator talking about this prior to April Fool's day, so I'm assuming it's not necessarily a joke but it very much could be a publicity stunt. I wouldn't put it past that company.
Load More Replies...You'd think a major company like Nestle would put trackers on their trucks.
I'm guessing the thieves didn't know what was in the trailer when they stole it.
They had no clue what was in a trailer with "KitKat" embossed in large colorful letters all over it?
Load More Replies...My theory is that the 12T of KitKat were taken as an offering to 30-50 feral hogs.
1. What about the driver? Is he/she safe? Part of the heist? Kidnapped? 2. I really, really, really hate the term 'Netizen.' It is just a stupid portmanteau word and just because somebody has the ability to post something online it doesn't make them particularly insightful in any way. (Source: Myself. An idiot who can post online but refuses to be a 'netizen.')
The word "insightful" is nowhere in the definition of Netizen. You're posting on the internet, therefore you're a Netizen. Get over it
Load More Replies...Just in case anyone is pearl clutching over the moral aspects of this, remember Nestle forked over a whole continent with their powdered milk. Humanitarian disaster. Deserve everything bad that could ever happen to them.
Exactly. I used to love kite kat. But after I discovered what kind company nestle is I just quit eat them.
Load More Replies...These big corp trying to jump on the viral wagon for a quick buck make it looks cringe AF! LOL
This happened around April Fools so I take this with a grain of salt, but if it’s really true I applaud the thief.
I saw a video of a content creator talking about this prior to April Fool's day, so I'm assuming it's not necessarily a joke but it very much could be a publicity stunt. I wouldn't put it past that company.
Load More Replies...You'd think a major company like Nestle would put trackers on their trucks.
I'm guessing the thieves didn't know what was in the trailer when they stole it.
They had no clue what was in a trailer with "KitKat" embossed in large colorful letters all over it?
Load More Replies...My theory is that the 12T of KitKat were taken as an offering to 30-50 feral hogs.
1. What about the driver? Is he/she safe? Part of the heist? Kidnapped? 2. I really, really, really hate the term 'Netizen.' It is just a stupid portmanteau word and just because somebody has the ability to post something online it doesn't make them particularly insightful in any way. (Source: Myself. An idiot who can post online but refuses to be a 'netizen.')
The word "insightful" is nowhere in the definition of Netizen. You're posting on the internet, therefore you're a Netizen. Get over it
Load More Replies...


