I created a photo series in order to change the common view of red-haired people. They are quite often discriminated against or bullied just because of their natural hair color and unusual features, such as freckles or pale skin.

Redheads, especially kids at school, are having hard times when others are making fun of them or calling them names just because of their ginger hair. That’s why I wanted to show redheads and their unconventional beauty in a portrait photography series called “The Ginger Project”.

I know that “ginger” might be offensive sometimes, but this is the reason I chose this name so that every red-haired person would be able to say “I am ginger” and be proud of it. The beautiful photos aim to change these stereotypes and to show how appealing people are. Also, it encourages everyone to be proud of their uniqueness.

Photos: Gabrielė Gurčiūtė

More info: Facebook

I created this project in order to change the common view about red haired people

They are quite often discriminated or bullied just because of their natural hair color and unusual features

Redheads are having hard times when others are making fun of them or calling them names just because of their hair

That’s why I wanted to show redheads and their beautiful features in a series of portraits called “The Ginger Project”

I know that “ginger” might be offensive sometimes, but this is the reason I chose this name

So that every red-haired person would be able to say “I am ginger” and be proud of it

The project aims to change these stereotypes and to show how beautiful people are

It encourages everyone to be proud of their uniqueness