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Budweiser Adapts Its Sexist Ads From The 50s And 60s To 2019
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Advertising3 years ago

Budweiser Adapts Its Sexist Ads From The 50s And 60s To 2019

This year, in honor of International Women’s Day, Budweiser revisited three of their beer ads from the ’50s and ’60s that they are not exactly proud of. The outdated ads portrayed objectified women in a subservient role to their husbands. But media and advertising was only a reflection of the world we lived in. Although today’s reality is not perfect, we’ve come a long way in the battle with gender stereotypes and sexism, and Budweiser took an opportunity to celebrate this and course-correct its company policy by modernizing it and showcasing gender balance and women’s empowerment.

It might be difficult to imagine for younger generations, but back in the 1950s, women conformed to clear gender roles. Popular culture, vintage ads, and mass media were only reinforcing the messages of traditional ideals with patterns of repression and sexualization of women by men. We still notice the result of that in many third-world countries and more conservative households, and it affects the self-confidence of women around the world.

More info: budweiser.com

1956

Image credits: Budweiser

2019

Image credits: Budweiser

A diligent wife and mother who takes care of the household and supports the hardworking husband unconditionally – was a classic example of a stereotypically perfect woman in the 1950s. This image was reflected in many sexist ads, which always placed men at the forefront. A masculine brand like Budweiser was no exception.

However, the brand was serious about making up for those vintage advertisements – revamped versions of the ads now unbiasedly adapt to a modern woman who lives in a well-balanced relationship and takes time to relax and enjoy herself. Although the Budweiser ads have the same colorful vintage aesthetic, updated versions are free of sexist messages and assigned roles.

1958

Image credits: Budweiser

2019

Image credits: Budweiser

A slogan on an old ad from 1956 which reads, “She found she married two men” is replaced with an empowering one: “She found she has it all.” Another reprinted ad from 1958 shows a couple enjoying pizza and beer together and reads, “Home is where life happens, and life happens when you build it together,” while the original depicts a woman serving a beer to her working husband. The last updated ad from 1960, where a woman had just prepared dinner for her husband and served him a beer, now shows the same woman enjoying her evening and reads, “It’s Friday, your favorite takeout just got here. Crack open a cold Bud and enjoy some time to yourself.”

1962

Image credits: Budweiser

2019

Image credits: Budweiser

The campaign is a part of a long-term partnership with the Association of National Advertisers’ “#SeeHer” initiative, which aims to improve how women are portrayed across all media and advertising. There is definitely more diversity, accuracy, and respect in the portrayal of women comparing to the mid-twentieth century, but according to #SeeHer data Budweiser includes into the campaign ads, only 61 % of ads positively portray women.

The brewery brand collaborated with VaynerMedia agency on the implementation of the idea. The campaign’s creative was run by three women illustrators Heather Landis, Nicole Evans and Dena cooper with the goal of representing one theme: independence, equality and fulfillment.

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Mewton’s Third Paw
Community Member
3 years ago (edited)

They did a good job not going too far to the other end / just reversing the roles. The ads don’t depend on marriage or family to show a woman enjoying a Budweiser. They let her either stand on her own or be an equal member in a partnership. Although I do think the 1962 ad is still sweet and relatable in the context of a woman who isn’t subservient, and just wanted to cook a nice meal for her spouse. But I know the original intent wasn’t so innocent. Didnt Bud quickly change directions from housewives in the 60’s to bikini girls in the 90’s? Maybe they should revisit those too. Edited to add: Either way, Bud is undrinkable garbage.

W. 5
Community Member
3 years ago

What has a Bud in common with lovemaking in a canoe?

Load More Replies...
Dr. Carlos Dangercat
Community Member
3 years ago

I like the idea but unfortunately the redone illustrations just look kinda amateurish next to the originals. They don't nail the 1950s illustration style but they don't look modern either. The last two particularly seem to have some issues with basic scale and perspective. And the new poses lack the genius of the original art to draw the viewers in and focus their attention. (The Mad Men era of advertising was the first to lay out these visual principles as a science.) I want the modern illustrations to be as vibrant and interesting as the originals. Instead they're kind of boring.

Susan Forbes
Community Member
3 years ago

The one with the couple and the moving boxes has them with strangely small feet

Load More Replies...
Broken Bay
Community Member
3 years ago

It's an interesting idea, but it sounds like their real message is that beer is not just for men, it's for everyone, because they want to sell more beer.

Bianca Roxas
Community Member
3 years ago

At least while they're trying to put food on the table, they're spreading more updated ideas.

Load More Replies...
Person2638
Community Member
3 years ago

Now I want to see the kind of chaos that would erupt if instead of those ads, the new ads were there back in the 50s and 60s. How would people (specifically men) react?

Hobbit Girly
Community Member
3 years ago

Oh, I'd love to see the looks on their faces.

Load More Replies...
Jus
Community Member
3 years ago

Our times are not great, but when I think about the women like my grandmothers, who gave birth to children in 1950s, worked as much as their husbands plus at home, and had to listen to all this shit about serving their poor exhausted husbands... I'm really angry.

Ohio Hands
Community Member
3 years ago

Its important to remember that advertising is not always a direct reflection of whats actually happening in culture. My grandmother was the "stereotypical" homemaker wife/mother, but she was respected and regarded in those roles. This was the case for MANY women of the time, don't believe the rhetoric that all 50's housewives were treated like slaves by their husbands, good men of every generation appreciate their wives and the work they do in building a home and famliy.

Load More Replies...
Bill Taylor
Community Member
3 years ago

Nothing like working on/fixing some gadget with a hammer in one hand and a beer in the other. WTF was bud trying to say in that ad??????

jovas rifa
Community Member
3 years ago

That if you cant unwreck things, get wrecked with them

Load More Replies...
Freya the Wanderer
Community Member
3 years ago

I'll give them credit for getting their ads up to date. But I still prefer craft beer.

diane a
Community Member
3 years ago

Would love to see what someone could do with other blatantly sexist 1940's/50's Ads.

Steve Cruz
Community Member
3 years ago

The maker of Miller/Coors was waiting for a meeting in a restaurant and ordered a Coors. The maker of Budweiser showed up and ordered a Bud. The maker of Guinness showed up and ordered a cola. The others were surprised and he said, "I figured if you weren't going to order beer, neither would I."

BusLady
Community Member
3 years ago (edited)

Ha ha! Good one.

Load More Replies...
Hobbit Girly
Community Member
3 years ago

It would be nice to see other companies doing this, I'm sure there's hundreds of old commercials out there that are sexist af that could be restored!

Petra Schaap
Community Member
3 years ago

The guy with the hammer looks like he already had enough beer, though.

Anna Repp
Community Member
3 years ago

Ugh! This is some bad art AND design! Regardless of content, the originals are great examples of design from that era, especially the very first one. The new images are just imitations done with the 50s look in mind but no real knowledge of composition, typography or illustration. Very amateurish and thus hurting the cause more than helping it.

Ohio Hands
Community Member
3 years ago

Its HORRIBLE art.

Load More Replies...
Amina Hays
Community Member
3 years ago

I was more interested in the art work, rather than the message they were desperately and lamely trying to get across. I wonder why the new art work is so inferior to the originals.

John Smith
Community Member
3 years ago

This comment is hidden. Click here to view.

I think the new artists are women. Hence not quite as good.

Load More Replies...
Shruti Naik
Community Member
3 years ago

A step in the right direction though their focus is on increasing the market. Can't help thinking that it took women so many years to reach this stage.

MagNat
Community Member
3 years ago

Nice idea.

Etta B
Community Member
3 years ago

Guess it's still just for white people.

kristy sickles
Community Member
3 years ago

I like the old ones better

Marina
Community Member
3 years ago

I enjoyed this one tbh. Chill, short and nice post

TwiceRice23
Community Member
3 years ago

This is wonderful. More companies should rectify harmful ads like this.

Jaiden
Community Member
1 year ago

WOMEN BELONG IN THE KITCHEN. MEN ALSO BELONG IN THE KITCHEN. ENBIES TOO. KITCHEN HAS FOOD.

Victoria Cianci
Community Member
3 years ago

I didn't find anything male chauvinist in the 50's, I guess because It was always like that....man is the boss...but in my home mom was because my dad was in WWII and it did mess up the minds of that generation..BUT I noticed it in the early 70's....the men sat together and the women sat together talking about babies and cooking and women stuff...and the men AS YOU KNOW talked about women and cars and they didn't want me there...I didn't want to sit with these women who listen to everything a man wants them too..... If your husband smacked you..don't call a policemen them never would come it was a domestic argument...BUT today you can't do that...

BusLady
Community Member
3 years ago

The 1958 one: "Walk beside me, not behind me."

Mark CM
Community Member
3 years ago (edited)

There's only two problems left. Change it's alcohol content and taste so it isn't like weak cat's piss. HANDY TIP: Just drink Australian beer instead. Problems solved!

Miguel T
Community Member
3 years ago

Not sure why there's a dog in the ad, it really ought to be a cat.

BusLady
Community Member
3 years ago

Dog smells food, Dog comes running. A cat would already be on the table.

Load More Replies...
nanana
Community Member
3 years ago

I guess you could say they became...weiser

Jada Collier
Community Member
3 years ago (edited)

I have to agree with Mewton's Third Paw. The 1950's posters maybe sexist, but that was time and I can understand that the company wants to do with gender equality, but the sad truth is that no one really cares anymore. I mean they do care, but only to an certain extent. Also, the company (or person) didn't bring out anything out interesting about it and really just makes me laugh on how terrible the new ones are. Another thing I like to comment on is there's NO reason another than attention and marketing reasons that this exist. If they REALLY cared about the issues, they would do more than draw laughable bad posters with a '''''''''''good''''''''''' intentions.

April Simnel
Community Member
3 years ago

RE: the original 1958 ad, that guy looks just like Jason Sudeikis! Hahaha!

Redy Red
Community Member
3 years ago

I like it, its nicely done in art and message adaptation / change.

Deb Michalski
Community Member
2 years ago

Where can one buy a duplicate of these ads?

Deb Michalski
Community Member
2 years ago

Where can one buy a replica of one of these ads?

happyapple89
Community Member
2 years ago

What is with that "Inner Man"? I don't understand.

Tarryn Louise
Community Member
2 years ago

I liek it... but they could have done without adding the instagram filters to the women's faces hahaha.... show a little wrinkle.

Donna Leske
Community Member
2 years ago

2019 (bottom one); who positioned the lettering? "your favorite takeout just got her"? Not professional. Her hair? Looks like my mom in 1979.

Mark CM
Community Member
3 years ago

"Where's there's life, there's Bud" ... So if one of the Apollo astronauts left a can of Bud on the Moon ... then left. That can of Bud would cease to exist. Right?

Nostalgic Hyena
Community Member
3 years ago

I think more brands should try doing this.

Katinka Min
Community Member
3 years ago

I really like how a sense of partnership replaces this creepy image of women as ...things... whose purpose it is to serve men. (her face in the one with the crocpot really gives me the creeps)

Anton Malozemov
Community Member
3 years ago

Just an ordinary global beer without any specific taste and with a big annual advertising budget to pretend to be as unique as pieces of sand at a beach.

Parmeisan
Community Member
3 years ago

The pizza one is pretty neat.

Christophe Ferreira
Community Member
3 years ago

The style of drawing was better in the old ones.

Bill
Community Member
3 years ago

Because the ideal 50s housewife is supposed to be a really friendly bartender?

Nia Loves Art
Community Member
3 years ago

Essentially

Load More Replies...
Heiki Vassar
Community Member
2 years ago

Equality is always boring

aaron bur sir
Community Member
9 months ago

f**k off

Load More Replies...
Jack Urquhart
Community Member
3 years ago

I was gob smacked by their new ads. I've NEVER seen such awful print advertising in my life. The illustrations are ATROCIOUS. Yes, I know they are supposed to look like 1958, but they don't. They just look like BAD illustrations. I just threw up in my mouth a bit. Instead of the illustration of the Doris Day person sitting by the Dick Van Dyke person why didn't they get smart and show a photo of modern people (using a similar photoshop treatment to the ads of 50 years ago, but with a 2019 look) - ie. both wearing old t-shirts and shorts covered with paint while they eat sushi and clink their beer cans together? I'm guessing some poor art director got voted out by the chairman of the board's wife. And when a line stank 50 or 60 years ago like "Where there's life there's Bud" why try to reuse it in present day? I KNOW they are trying to paralell the two ads only with one updated, but unless they are shown together NONE of this awful campaign works.

Mimi M
Community Member
3 years ago

I like the originals better.

Iapetos
Community Member
3 years ago

Those are horrible.

Trevor Punt
Community Member
3 years ago

she seems divorced now....

JerryWayne A
Community Member
3 years ago

I can just picture some poor marketing schmuck, out of fresh ideas, haggard, exhausted, 2:00am, staring at a table of past campaign posters and ads...wait a minute...why don't we just run these old ones through a blender and repurpose them?

Jack Urquhart
Community Member
3 years ago

...only make them worse! Yea, that's it"

Load More Replies...
Chant De Bie
Community Member
3 years ago

I like the 50 ones much better. (I am a woman) It was the 50's and this was normal then. The woman making diner is cute and sweet. And I really feel the man is just pulled out of this.

dutamulia
Community Member
3 years ago

This comment is hidden. Click here to view.

Now I know bored panda is a leftist hive.

Mewton’s Third Paw
Community Member
3 years ago

Buzz buzz motherfucka

Load More Replies...
Honesty Olishia
Community Member
3 years ago

This comment is hidden. Click here to view.

There is nothing wrong with the woman serving her man dinner. The first one is absolutely sexist, but I may be wrong for not seeing sexism in the last one?? There's nothing wrong with a woman expressing her love through cooking, in my opinion.

Kaisu Rei
Community Member
3 years ago

I'm not sure if you know anything about the 50s, but ads like these were to help keep women in subservient roles in the kitchen. Or do you think they had similar ads about men cooking dinner for their wives after she had gotten home from work?

Load More Replies...
Charles Slavens
Community Member
3 years ago

This comment is hidden. Click here to view.

Sorry... I didn't find them all that offensive.

Miklós Nagy
Community Member
3 years ago

This comment is hidden. Click here to view.

So let's see: home cooking, and reparing your stuffs at home is bad, but ordering fast food is good now?

Master Markus
Community Member
3 years ago

This comment is hidden. Click here to view.

I have an issue with the second one because the man's face is all screwed up still. It made sense in the first case because it looked like he was stressing out about fixing something, but if he's just relaxing with pizza and his significant other it seems weird for him to have that expression.

Nora AlMeida
Community Member
3 years ago

I’d like to think he’s just waiting to be done with organizing the new place they now have, since he seems to be looking at one of the boxes.

Load More Replies...
KLo
Community Member
3 years ago

This comment is hidden. Click here to view.

In 2019, she still a stay home wife, the difference is she's boozing it up alone all day long.

Dan Mihalache
Community Member
3 years ago

This comment is hidden. Click here to view.

Long live the victory of the revolution of cultural Marxism in the USA! (Trăiască victoria revoluției marxismului cultural în USA!)

Jeff Requier
Community Member
3 years ago

This comment is hidden. Click here to view.

Whats wrong with serving her Husband a beer while hes smashing the phone with a hammer? haha The wife cooking dinner when her husband gets home and hes going to get him self a beer is something that still happens today.

Nia Loves Art
Community Member
3 years ago

I don’t think the beer and hammer situation was common in any decade.

Load More Replies...
Patrick McKenna
Community Member
3 years ago

This comment is hidden. Click here to view.

ah, the sanctimony of a current generations judging the past. feels so good inside doesn't it! oh but wait..we too will be judge 50 years from now. From where we stand we are perfect though!

Kaisu Rei
Community Member
3 years ago (edited)

Of course we'll be judged 50 years from now! I would be horrified if women's current position in society didn't change for the better in 50 years

Load More Replies...
Dan H
Community Member
3 years ago

This comment is hidden. Click here to view.

What, no lesbians? I guess Bud isn't as "woke" as it should be

John Smith
Community Member
3 years ago

This comment is hidden. Click here to view.

Indeed Dan. I want to see a black disabled pan sexual Muslim throwing back a few Buds, too !!

Load More Replies...
GayBar101
Community Member
3 years ago

This comment is hidden. Click here to view.

I love sexism it keeps things interesting

Jeff Requier
Community Member
3 years ago

This comment is hidden. Click here to view.

The last one shows her single and alone with her dog, drinking and ordering take out

Alia G.
Community Member
3 years ago

Sounds fine to me, she looks happy.

Load More Replies...
Mewton’s Third Paw
Community Member
3 years ago (edited)

They did a good job not going too far to the other end / just reversing the roles. The ads don’t depend on marriage or family to show a woman enjoying a Budweiser. They let her either stand on her own or be an equal member in a partnership. Although I do think the 1962 ad is still sweet and relatable in the context of a woman who isn’t subservient, and just wanted to cook a nice meal for her spouse. But I know the original intent wasn’t so innocent. Didnt Bud quickly change directions from housewives in the 60’s to bikini girls in the 90’s? Maybe they should revisit those too. Edited to add: Either way, Bud is undrinkable garbage.

W. 5
Community Member
3 years ago

What has a Bud in common with lovemaking in a canoe?

Load More Replies...
Dr. Carlos Dangercat
Community Member
3 years ago

I like the idea but unfortunately the redone illustrations just look kinda amateurish next to the originals. They don't nail the 1950s illustration style but they don't look modern either. The last two particularly seem to have some issues with basic scale and perspective. And the new poses lack the genius of the original art to draw the viewers in and focus their attention. (The Mad Men era of advertising was the first to lay out these visual principles as a science.) I want the modern illustrations to be as vibrant and interesting as the originals. Instead they're kind of boring.

Susan Forbes
Community Member
3 years ago

The one with the couple and the moving boxes has them with strangely small feet

Load More Replies...
Broken Bay
Community Member
3 years ago

It's an interesting idea, but it sounds like their real message is that beer is not just for men, it's for everyone, because they want to sell more beer.

Bianca Roxas
Community Member
3 years ago

At least while they're trying to put food on the table, they're spreading more updated ideas.

Load More Replies...
Person2638
Community Member
3 years ago

Now I want to see the kind of chaos that would erupt if instead of those ads, the new ads were there back in the 50s and 60s. How would people (specifically men) react?

Hobbit Girly
Community Member
3 years ago

Oh, I'd love to see the looks on their faces.

Load More Replies...
Jus
Community Member
3 years ago

Our times are not great, but when I think about the women like my grandmothers, who gave birth to children in 1950s, worked as much as their husbands plus at home, and had to listen to all this shit about serving their poor exhausted husbands... I'm really angry.

Ohio Hands
Community Member
3 years ago

Its important to remember that advertising is not always a direct reflection of whats actually happening in culture. My grandmother was the "stereotypical" homemaker wife/mother, but she was respected and regarded in those roles. This was the case for MANY women of the time, don't believe the rhetoric that all 50's housewives were treated like slaves by their husbands, good men of every generation appreciate their wives and the work they do in building a home and famliy.

Load More Replies...
Bill Taylor
Community Member
3 years ago

Nothing like working on/fixing some gadget with a hammer in one hand and a beer in the other. WTF was bud trying to say in that ad??????

jovas rifa
Community Member
3 years ago

That if you cant unwreck things, get wrecked with them

Load More Replies...
Freya the Wanderer
Community Member
3 years ago

I'll give them credit for getting their ads up to date. But I still prefer craft beer.

diane a
Community Member
3 years ago

Would love to see what someone could do with other blatantly sexist 1940's/50's Ads.

Steve Cruz
Community Member
3 years ago

The maker of Miller/Coors was waiting for a meeting in a restaurant and ordered a Coors. The maker of Budweiser showed up and ordered a Bud. The maker of Guinness showed up and ordered a cola. The others were surprised and he said, "I figured if you weren't going to order beer, neither would I."

BusLady
Community Member
3 years ago (edited)

Ha ha! Good one.

Load More Replies...
Hobbit Girly
Community Member
3 years ago

It would be nice to see other companies doing this, I'm sure there's hundreds of old commercials out there that are sexist af that could be restored!

Petra Schaap
Community Member
3 years ago

The guy with the hammer looks like he already had enough beer, though.

Anna Repp
Community Member
3 years ago

Ugh! This is some bad art AND design! Regardless of content, the originals are great examples of design from that era, especially the very first one. The new images are just imitations done with the 50s look in mind but no real knowledge of composition, typography or illustration. Very amateurish and thus hurting the cause more than helping it.

Ohio Hands
Community Member
3 years ago

Its HORRIBLE art.

Load More Replies...
Amina Hays
Community Member
3 years ago

I was more interested in the art work, rather than the message they were desperately and lamely trying to get across. I wonder why the new art work is so inferior to the originals.

John Smith
Community Member
3 years ago

This comment is hidden. Click here to view.

I think the new artists are women. Hence not quite as good.

Load More Replies...
Shruti Naik
Community Member
3 years ago

A step in the right direction though their focus is on increasing the market. Can't help thinking that it took women so many years to reach this stage.

MagNat
Community Member
3 years ago

Nice idea.

Etta B
Community Member
3 years ago

Guess it's still just for white people.

kristy sickles
Community Member
3 years ago

I like the old ones better

Marina
Community Member
3 years ago

I enjoyed this one tbh. Chill, short and nice post

TwiceRice23
Community Member
3 years ago

This is wonderful. More companies should rectify harmful ads like this.

Jaiden
Community Member
1 year ago

WOMEN BELONG IN THE KITCHEN. MEN ALSO BELONG IN THE KITCHEN. ENBIES TOO. KITCHEN HAS FOOD.

Victoria Cianci
Community Member
3 years ago

I didn't find anything male chauvinist in the 50's, I guess because It was always like that....man is the boss...but in my home mom was because my dad was in WWII and it did mess up the minds of that generation..BUT I noticed it in the early 70's....the men sat together and the women sat together talking about babies and cooking and women stuff...and the men AS YOU KNOW talked about women and cars and they didn't want me there...I didn't want to sit with these women who listen to everything a man wants them too..... If your husband smacked you..don't call a policemen them never would come it was a domestic argument...BUT today you can't do that...

BusLady
Community Member
3 years ago

The 1958 one: "Walk beside me, not behind me."

Mark CM
Community Member
3 years ago (edited)

There's only two problems left. Change it's alcohol content and taste so it isn't like weak cat's piss. HANDY TIP: Just drink Australian beer instead. Problems solved!

Miguel T
Community Member
3 years ago

Not sure why there's a dog in the ad, it really ought to be a cat.

BusLady
Community Member
3 years ago

Dog smells food, Dog comes running. A cat would already be on the table.

Load More Replies...
nanana
Community Member
3 years ago

I guess you could say they became...weiser

Jada Collier
Community Member
3 years ago (edited)

I have to agree with Mewton's Third Paw. The 1950's posters maybe sexist, but that was time and I can understand that the company wants to do with gender equality, but the sad truth is that no one really cares anymore. I mean they do care, but only to an certain extent. Also, the company (or person) didn't bring out anything out interesting about it and really just makes me laugh on how terrible the new ones are. Another thing I like to comment on is there's NO reason another than attention and marketing reasons that this exist. If they REALLY cared about the issues, they would do more than draw laughable bad posters with a '''''''''''good''''''''''' intentions.

April Simnel
Community Member
3 years ago

RE: the original 1958 ad, that guy looks just like Jason Sudeikis! Hahaha!

Redy Red
Community Member
3 years ago

I like it, its nicely done in art and message adaptation / change.

Deb Michalski
Community Member
2 years ago

Where can one buy a duplicate of these ads?

Deb Michalski
Community Member
2 years ago

Where can one buy a replica of one of these ads?

happyapple89
Community Member
2 years ago

What is with that "Inner Man"? I don't understand.

Tarryn Louise
Community Member
2 years ago

I liek it... but they could have done without adding the instagram filters to the women's faces hahaha.... show a little wrinkle.

Donna Leske
Community Member
2 years ago

2019 (bottom one); who positioned the lettering? "your favorite takeout just got her"? Not professional. Her hair? Looks like my mom in 1979.

Mark CM
Community Member
3 years ago

"Where's there's life, there's Bud" ... So if one of the Apollo astronauts left a can of Bud on the Moon ... then left. That can of Bud would cease to exist. Right?

Nostalgic Hyena
Community Member
3 years ago

I think more brands should try doing this.

Katinka Min
Community Member
3 years ago

I really like how a sense of partnership replaces this creepy image of women as ...things... whose purpose it is to serve men. (her face in the one with the crocpot really gives me the creeps)

Anton Malozemov
Community Member
3 years ago

Just an ordinary global beer without any specific taste and with a big annual advertising budget to pretend to be as unique as pieces of sand at a beach.

Parmeisan
Community Member
3 years ago

The pizza one is pretty neat.

Christophe Ferreira
Community Member
3 years ago

The style of drawing was better in the old ones.

Bill
Community Member
3 years ago

Because the ideal 50s housewife is supposed to be a really friendly bartender?

Nia Loves Art
Community Member
3 years ago

Essentially

Load More Replies...
Heiki Vassar
Community Member
2 years ago

Equality is always boring

aaron bur sir
Community Member
9 months ago

f**k off

Load More Replies...
Jack Urquhart
Community Member
3 years ago

I was gob smacked by their new ads. I've NEVER seen such awful print advertising in my life. The illustrations are ATROCIOUS. Yes, I know they are supposed to look like 1958, but they don't. They just look like BAD illustrations. I just threw up in my mouth a bit. Instead of the illustration of the Doris Day person sitting by the Dick Van Dyke person why didn't they get smart and show a photo of modern people (using a similar photoshop treatment to the ads of 50 years ago, but with a 2019 look) - ie. both wearing old t-shirts and shorts covered with paint while they eat sushi and clink their beer cans together? I'm guessing some poor art director got voted out by the chairman of the board's wife. And when a line stank 50 or 60 years ago like "Where there's life there's Bud" why try to reuse it in present day? I KNOW they are trying to paralell the two ads only with one updated, but unless they are shown together NONE of this awful campaign works.

Mimi M
Community Member
3 years ago

I like the originals better.

Iapetos
Community Member
3 years ago

Those are horrible.

Trevor Punt
Community Member
3 years ago

she seems divorced now....

JerryWayne A
Community Member
3 years ago

I can just picture some poor marketing schmuck, out of fresh ideas, haggard, exhausted, 2:00am, staring at a table of past campaign posters and ads...wait a minute...why don't we just run these old ones through a blender and repurpose them?

Jack Urquhart
Community Member
3 years ago

...only make them worse! Yea, that's it"

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Chant De Bie
Community Member
3 years ago

I like the 50 ones much better. (I am a woman) It was the 50's and this was normal then. The woman making diner is cute and sweet. And I really feel the man is just pulled out of this.

dutamulia
Community Member
3 years ago

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Now I know bored panda is a leftist hive.

Mewton’s Third Paw
Community Member
3 years ago

Buzz buzz motherfucka

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Honesty Olishia
Community Member
3 years ago

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There is nothing wrong with the woman serving her man dinner. The first one is absolutely sexist, but I may be wrong for not seeing sexism in the last one?? There's nothing wrong with a woman expressing her love through cooking, in my opinion.

Kaisu Rei
Community Member
3 years ago

I'm not sure if you know anything about the 50s, but ads like these were to help keep women in subservient roles in the kitchen. Or do you think they had similar ads about men cooking dinner for their wives after she had gotten home from work?

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Charles Slavens
Community Member
3 years ago

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Sorry... I didn't find them all that offensive.

Miklós Nagy
Community Member
3 years ago

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So let's see: home cooking, and reparing your stuffs at home is bad, but ordering fast food is good now?

Master Markus
Community Member
3 years ago

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I have an issue with the second one because the man's face is all screwed up still. It made sense in the first case because it looked like he was stressing out about fixing something, but if he's just relaxing with pizza and his significant other it seems weird for him to have that expression.

Nora AlMeida
Community Member
3 years ago

I’d like to think he’s just waiting to be done with organizing the new place they now have, since he seems to be looking at one of the boxes.

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KLo
Community Member
3 years ago

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In 2019, she still a stay home wife, the difference is she's boozing it up alone all day long.

Dan Mihalache
Community Member
3 years ago

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Long live the victory of the revolution of cultural Marxism in the USA! (Trăiască victoria revoluției marxismului cultural în USA!)

Jeff Requier
Community Member
3 years ago

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Whats wrong with serving her Husband a beer while hes smashing the phone with a hammer? haha The wife cooking dinner when her husband gets home and hes going to get him self a beer is something that still happens today.

Nia Loves Art
Community Member
3 years ago

I don’t think the beer and hammer situation was common in any decade.

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Patrick McKenna
Community Member
3 years ago

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ah, the sanctimony of a current generations judging the past. feels so good inside doesn't it! oh but wait..we too will be judge 50 years from now. From where we stand we are perfect though!

Kaisu Rei
Community Member
3 years ago (edited)

Of course we'll be judged 50 years from now! I would be horrified if women's current position in society didn't change for the better in 50 years

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Dan H
Community Member
3 years ago

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What, no lesbians? I guess Bud isn't as "woke" as it should be

John Smith
Community Member
3 years ago

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Indeed Dan. I want to see a black disabled pan sexual Muslim throwing back a few Buds, too !!

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GayBar101
Community Member
3 years ago

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I love sexism it keeps things interesting

Jeff Requier
Community Member
3 years ago

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The last one shows her single and alone with her dog, drinking and ordering take out

Alia G.
Community Member
3 years ago

Sounds fine to me, she looks happy.

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