I’m a dad of three kids under 4.5 years old and I can’t give enough praise to having Disney+ during this worldwide quarantine.
I’m also a Creative Director that has experienced, like many, a decline in clients and new work coming in. Being the sole provider for a family of five is stressful at the best of times but during this uncertain time has brought a whole other level of anxiety.
I’m now looking for other ways to supplement my income and fulfill my creative juices so I created this fun ad campaign for Disney+.
It’s called ‘Welcome to the Family’. Its direction comes from Disney+ still being a relatively new streaming platform and inviting, and welcoming Disney and its characters to our homes. A highly visual campaign that has endless opportunities to expand and highlight current and new programs. It shows the interaction we have with Disney content but in a fun and disruptive manner that is sure to capture attention.
Other possible visuals:
• Star Wars: Darth Vader building model Death Star with child
• Pooh bear on kids shoulder trying to get honey in the kitchen
• Iron Man hovering in suit cleaning gutters while homeowner watches.
Attached is some rough imagery to present the concept.
Help me get this idea in front of Disney+. Share with the world because after we could use some fun-hearted distractions in our lives right now.
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