"Ouch, Right In The Childhood": 121 Posts That Instantly Unlock Core Memories (New Pics)

At the intersection of vintage toys, food, and design, you can find people missing the days when fast food restaurants were iconic, original, and really stood out. For example, back in the 1990s, going to Pizza Hut—among other restaurants—was an experience that many remember fondly. For some internet users, it felt like they were home.

Luckily for them, nostalgia is pretty good business, and companies are responding to their customers’ wants and needs.

CBC News reports that Pizza Hut is bringing dozens of its locations “back to its retro glory days” in the United States.

As per CBC, a crowded pizza market has led to Pizza Hut’s sales falling. However, the change toward retro appears to be popular in spots where the overhauls have already happened. According to Tim Sparks, the president of Daland Corporation, a Kansas-based franchise that oversees 94 Pizza Hut locations in the US, the changes have “been very positively received in the communities where we’ve converted them.”

“These restaurants were built around dining-room experiences—families gathering after events, sports teams celebrating, kids enjoying arcade games like Pac-Man and even waiting for songs on the jukebox,” Sparks told CBC News.

“It is a very different experience from simply picking up or having a pizza delivered.”

Not every restaurant can be converted, though. As per the New York Times, only certain models in certain markets are considered eligible for the 1990s decor. Meanwhile, Pizza Hut provides franchises with a specific guidebook for how to do the overhaul.

Obviously, it is not just pizza that people miss. Other companies, aside from Pizza Hut, are leaning into the nostalgia trend, too.

For example, recently, Tim Hortons took a “trip down memory lane” by bringing back its retro coffee cups for National Coffee Day. The company also temporarily brought back two retro donuts.

Meanwhile, McDonald’s also recently relaunched its Monopoly game, a “core memory” for some of its customers.

In other areas, more and more people are exchanging smart tech for analog, retro, and older digital devices. Digital and film cameras, DVDs, vinyl records—they are all popular again, as consumers want to slow down and change how they interact with the world.

“We want to go back to the warmer, more secure memories of childhood when everything seemed simple and safe," Grant Packard, an associate professor of marketing at York University in Toronto, told CBC.

Meanwhile, Matthew Philp, an associate professor of marketing at Toronto Metropolitan University, notes how nostalgia is a “warm safety blanket” when people are constantly exposed to negative information in the present.

According to Philp, Pizza Hut’s history gives it an advantage over newer restaurants when it comes to the emotional attachment that customers have.

“People remember having birthday parties there, or family dinners, and they will remember the red roof and the booths and the salad bar and whatever. These can all be strong emotional cues that are much harder for a new brand to create,” he said.

However, too much of a good thing (including daydreaming) can harm you. Nostalgia, despite its numerous upsides, can leave you feeling disconnected from your present and future if you indulge in it too much.

For example, if you think the Good Old Days were wonderful and nothing positive can ever happen these days, you are missing out on great opportunities and potentially awesome relationships.

So, yes, you can and should enjoy a bit of nostalgia. Take a walk down memory lane and fill yourself up with optimism and good vibes from your childhood. But don’t forget to live fully and with purpose in the moment, too. Life is tough, but there’s a lot of light, not just darkness.

‘Ouch, Right In The Childhood’ has been hitting internet users with nostalgic post after nostalgic post for the past decade. The memes are incredibly relatable, often humorous, and instantly target the experiences that were core parts of your childhood. So, it is no wonder that the project’s popularity is through the roof.

It boasts a whopping 343k followers on Instagram, as well as a jaw-dropping 1.2 million followers on Facebook. The curators running the project joke about how the pages “will ruin your childhood.”

Which of these memes and pics felt like the biggest gut punches full of nostalgia to you?

What year or decade do you miss the most and why? What do you miss the most about the past?

What are your go-to activities—movies, shows, games, books, foods, snacks, etc.—when you want to temporarily feel like you’re a kid again?

Grab a snack or a drink and share your perspective with us in the comments.