There are many secret tactics that marketers use to win customers over and sell their products. Some of these can include triggering customer’s ‘pain points’ or weaponizing the fear of missing out. Whilst these play on the subconscious minds of potential customers, they’re not necessarily questionable practices.

But there’s one type of advertising we’ve never heard of before, and it’s slightly more menacing. Although it’s probably unintentional, these adverts definitely evoke some strange feelings deep within us.

We’re talking about Ads With Threatening Auras and the Facebook group of the same name. People share the bizarre yet funny adverts they’ve encountered online or IRL that give off chaotic energy. Scroll through, vote for your favorites and you’ll see what we mean.

#1

Ads-With-Threatening-Auras

Gab Gorospe Report

Eva the Egg
Community Member
1 week ago

DAMNNNNNN 😂 😂 😂 😂 THATS SO GREATTTT 😂 😂 😂

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Bored Panda spoke with Áron Somos, the founder of the group, to learn more about how it got started. Being fond of finding niche interests on Facebook, he explained how it's actually the second popular group that he's created.

“I created this page based on previous experience and on the back of an idea,” he said. “Roughly ten years ago, when Facebook introduced the group feature, I created one for a particular car model, solely to experiment with this function. A year-and-a-half in, that group started to explode and is currently at 112K members.”

#2

Ads-With-Threatening-Auras

Stefan Helms Report

Hannah Edwards
Community Member
1 week ago

I actually love this.

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One thing led to another and Áron had the idea to start another group that he’d enjoy working on even more. “With the growth of the group came the increased responsibility of moderation,” he explained.

“I'd been doing it for a while when I started to think, if I'm spending that much time on daily moderation, why not create something that's equally fun, funny, and possibly monetizable?”

#3

Ads-With-Threatening-Auras

Jeremiah Webb Report

Caro Caro
Community Member
1 week ago

True. Save the bees.

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#4

Ads-With-Threatening-Auras

Jenny Benedict Report

mcborge1
Community Member
1 week ago

That's dark.

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However, Facebook’s policies on content monetization are incredibly specific. So, whilst the group isn’t a cash cow, Áron made a point that money isn’t everything and the real treasure is what the page brings to himself and others. 

“Although I'm yet to see a penny from the group, it never failed to give me a good giggle,” he said. “It can sometimes be time-consuming to moderate, but getting that daily laugh I'd say is a well-worth payoff.” 

#5

Ads-With-Threatening-Auras

India Nordby Report

Eva the Egg
Community Member
1 week ago

Um obviously, or then its not going to work.

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#6

Ads-With-Threatening-Auras

Thafnine Report

hellomynameisT
Community Member
1 week ago

Hahahaha no way!

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Many people may not realize it, but Facebook can be surprisingly lucrative for creators meeting those monetization policies. In a post shared from his page, founder Mark Zuckerberg announced plans to make the platform even more enticing to creators.

He said, “We want to build the best platforms for millions of creators to make a living, so we're creating new programs to invest over $1 billion to reward creators for great content they create on Facebook and Instagram through 2022. Investing in creators isn't new for us, but I'm excited to expand this work over time.”

#7

Ads-With-Threatening-Auras

Benn Danger Cox Report

Hannah Edwards
Community Member
1 week ago

Sounds alright

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#8

Ads-With-Threatening-Auras

Josh Simpson Report

MagicalUnicorn
Community Member
1 week ago

fair enough

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#9

Ads-With-Threatening-Auras

Julia Lu Report

Caro Caro
Community Member
1 week ago

That death reaper should be replaced with a contract for free health care /s

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And whilst Facebook also owns Instagram (another cornerstone of social media), the company faces stiff competition from other digital giants looking to bring in users. With YouTube being the established place for video creators and Twitch spearheading the streaming movement, Facebook has reinvented itself in some ways to keep up. For example, videos are now easier to find through the ‘Watch’ tab on its homepage and Facebook Gaming is bridging the gap for its users to get into different video game streamers.

#10

Ads-With-Threatening-Auras

Kelvin Sirco Simz Report

Amsterdude
Community Member
1 week ago

It was probably a frustrated priest as it stands for 'Wish To Fornicate'

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#11

Ads-With-Threatening-Auras

Ñïïäh Ñïïäh Report

Samantha Lomb
Community Member
1 week ago

They are also now suing Texas to demand their members be allowed abortions in accordance with their faith. They are great people

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#12

Ads-With-Threatening-Auras

Bear Bear Report

Amsterdude
Community Member
1 week ago

'You take the kitchen knive Sara, I'll just use a frying pan'

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The company also focused its efforts on more video content by introducing the Reels feature to Instagram. This was in direct response to the astronomical rise of TikTok. In fact, TikTok was the most downloaded application in 2020, beating out both Facebook and Instagram for the top spot. Its popularity has shown us that short-format, user-created videos might not just be a fun way to pass the time but also a profitable one.

#13

Ads-With-Threatening-Auras

Erika Marie Carlyn Report

Serial pacifist
Community Member
1 week ago

Ouch

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#14

Ads-With-Threatening-Auras

Kody Riggleman Report

River Webb
Community Member
1 week ago

ha, reminds me of myself :D

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#15

Ads-With-Threatening-Auras

Kai Blank Report

Hannah Edwards
Community Member
1 week ago

Oh my god wtf?

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If anyone is still in the dark about how Facebook is making its money to pay its creators, the answer is in the title of this article. Adverts. Well, maybe not always with threatening auras, but adverts nonetheless.

Facebook makes almost all of its money from selling advertising space to businesses and marketers. According to reports from Statista, Facebook made over $84 billion in advertising revenue in 2020 alone. It’s a big leap from previous years (in part to the various lockdowns worldwide) and those numbers are set to grow.

#16

Ads-With-Threatening-Auras

Austin Bachman Report

Janine B.
Community Member
1 week ago

I have so many questions.

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#17

Ads-With-Threatening-Auras

Dave Williford Report

Caro Caro
Community Member
1 week ago

Some think weddings and marriage are a death sentence.

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#18

Ads-With-Threatening-Auras

Amy Gilroy Report

Princess Procrastination
Community Member
1 week ago

Perfect for my cousin Throckmorton and his new child

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With almost anyone being able to advertise on Facebook, it feels like no thought goes into the process anymore. This is probably why we see the bizarre examples here and Ads With Threatening Auras has popped up as a result of this too. Carefully constructed campaigns are gone and you see these advertising atrocities here instead.

#19

Ads-With-Threatening-Auras

Ella Dempster Report

Jayne Kyra
Community Member
1 week ago

Definitely not going to play haunting melodies in the middle of the night because it is totally not possessed.

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#20

Ads-With-Threatening-Auras

Amaya Villareal Report

Stacy Beare
Community Member
1 week ago

Ohhh, that's an arsehole!

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#21

Ads-With-Threatening-Auras

Michael Gess Report

Caro Caro
Community Member
1 week ago

WHAT? is this serious? Nah, can't be, I'm confused. Need more coffee.

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In trying to define what makes the group so interesting and engaging to users, Áron noted this as well: there’s plenty of adverts with creepy photos or poor word choice that highlight the importance of an editor or an approval process. 

“We are surrounded by so many advertisements that just don't feel right. They're either odd, cringe, or weirdly funny,” he said.

“Either way, a somewhat professional team or a big dog at a firm signed it off. That fact highlights that we're only human, and being higher up in the food chain doesn't mean that we're evidently better at PR. I believe the group filled a gap in our lives and created a platform for everyone to go to when they encounter such an ad.”

#22

Ads-With-Threatening-Auras

Shywa Report

River Webb
Community Member
1 week ago

'child not included'

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#23

Ads-With-Threatening-Auras

Kyler Donaghy Report

Marno C.
Community Member
1 week ago

Now I am curious if he was offering payment or if he knew there'd be enough interested streakers willing to do it for free.

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#24

Ads-With-Threatening-Auras

Kody Riggleman Report

Eva the Egg
Community Member
1 week ago

Ohhh myyy godddddd

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So long as there are weird adverts, there will always be plenty to share in the group. With over 73K members, I asked Áron to give us his insights into the type of people posting there.

“Our community is very diverse,” he explained. “It's not revolved around a certain age or ethnicity. Most people are there to have a good time and never fail to engage in a conversation with others on a particularly funny or controversial post. I truly enjoy building a like-minded, yet diverse community that can sometimes disagree but express it in an appropriate way.”

#25

Ads-With-Threatening-Auras

Matty Mas Report

Hannah Edwards
Community Member
1 week ago

I would legit go to his classes, just look at the results

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#26

Ads-With-Threatening-Auras

Lawrenz Silva Report

Amsterdude
Community Member
1 week ago

Sbrensbeve?

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#27

Ads-With-Threatening-Auras

Ca Report

River Webb
Community Member
1 week ago

nah I'll take the TP without the laptop

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Áron said that the “good old Wish ads” are a recurring theme seen in the group too. For those who haven’t had the fortune of seeing one themselves, there are often strange items for sale at incredibly low prices. Check out an earlier article on it here to see more. 

He also highlighted how Facebook is to blame for some adverts not reaching their intended audience. He said, “It's also quite thought-provoking how the algorithm offers some absolutely outrageous suggestions, like a bondage bed for elementary students or post-nut clarity article for a father of two.”

#28

Ads-With-Threatening-Auras

Nathan Fiscaletti Report

BorPand8
Community Member
1 week ago

It really happened. Fortunately the boy's okay because he was wearing glasses at the time. Otherwise it would have blinded him.

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#29

Ads-With-Threatening-Auras

Hannah Neal Report

Janine B.
Community Member
1 week ago

Bye Ohio.

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#30

Ads-With-Threatening-Auras

Patrick Hollander Report

Pixie
Community Member
1 week ago

Perhaps it is supposed to stop people hitting their children (referencing the ad from the satanic temple above)

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Áron finished off with his favorite picks from the group that capture the mood best: “It's hard to pick a favorite but I like the terrible ones like the funeral ad in the subway saying ‘come a little closer’. Or the one passive-aggressively commanding you to download the app because they paid for the ad.” 

Let’s hope that “Threatening Aura” is a term that stays a meme and isn’t added to the ‘Marketing 101’ book. All the same, it makes for some great laughs.

#31

Ads-With-Threatening-Auras

Miranda Dalgleish Report

Bear Hall
Community Member
1 week ago

It's nice. I can take my favorite books with me if I get bored."

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#32

Ads-With-Threatening-Auras

Rebecca Rae Jennings Report

Eva the Egg
Community Member
1 week ago

"Throwing your own poo. It's not a good look." 😂 😂 😂 😂

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#33

Ads-With-Threatening-Auras

Kyler Donaghy Report

Marno C.
Community Member
1 week ago

Never too young to learn about Workman's Comp.

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#34

Ads-With-Threatening-Auras

Maximillion MacDonald Goldie Report

Hilary Mol
Community Member
1 week ago

Is Craig's brother the dance therapy guy?

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#35

Ads-With-Threatening-Auras

Bear Bear Report

KJ
Community Member
1 week ago

giggidy.

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#36

Ads-With-Threatening-Auras

Nathaniel Remainsson Report

Janine B.
Community Member
1 week ago

This ad was presented to you by the Kardashian family.

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#37

Ads-With-Threatening-Auras

Patrick Vaughn Report

Kate
Community Member
1 week ago

New business in Texas?

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#38

Ads-With-Threatening-Auras

Chelsea Atkinson Report

Hannah Edwards
Community Member
1 week ago

This was the shittiest idea. I can just imagine them having a company meeting to come up with this.

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#39

Ads-With-Threatening-Auras

Stephen Magness Report

Eva the Egg
Community Member
1 week ago

Hm... I'll get some of my friends to cum along

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#40

Ads-With-Threatening-Auras

Thallie Slothennagar Report

MagicalUnicorn
Community Member
1 week ago

this is horrible on so many levels...

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Note: this post originally had 57 images. It’s been shortened to the top 40 images based on user votes.