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Working that pitch-perfect shot is all about striking a pose. But one fashion giant seems to have taken this idea a little too literally.
Known as a serial offender in weird and controversial fashion choices (read about it in our previous article), the Spanish clothing retailer Zara is leaving everyone baffled again. When someone pointed out how weirdly their models are posing, shoppers started wondering what the heck these girls are doing. From a woman crouching on a stove to another levitating in the air like Spiderman, it seems like someone was tryin’ a tiny bit too hard. Whether Zara seeks to attract a niche customer or is playing it "too cool for school" remains largely a mystery.
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#1
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#2
Rob Williams 5 years ago
No... we know it can get wet. What’s it going to be like when it dries out is the question.
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Eva the Ravenclaw Bookworm📚💖 5 years ago
I think it's an oversised hollowed out watermelon.
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#3
Michał Jastrzębski 5 years ago
this is because the fashion is so s****y, you can only burn it :V
The fashion giant Zara is a part of the Inditex Group, which in 2019 reported a sales growth of 7%, setting new records for revenues, profits, and cash. Inditex’s portfolio includes other successful fashion brands like Massimo Dutti, Pull & Bear, Bershka, Stradivarius, and more. However, Zara stands out as a particular leader in the pack. It was ranked 29th on global brand consultancy Interbrand’s list of best global brands and surpassed the Swedish giant H&M.
The secret to Zara’s success has to do with its strategy to go hand in hand with rapidly changing fashion trends with virtually no delay. According to Who What Wear, one thing Zara will never do is produce or design the same garment twice. When the product sells out, it’s never going to be remade in the exact same fashion. However, you can spot the same materials, patterns, and decors drifting from season to season, one collection to another.
#4
Harold Summer 5 years ago
After a few drinks, we all get a bit confused on how to put on coats
Linda Mountain 5 years ago
Trying way too hard to be avant garde. People may be TALKING about their stuff, but not BUYING it
#5
Kasia Adamczak 5 years ago
Not really, it's because COVD-19 and the thing that they couldnt invite any models for some time, so they tried to do some "creative packshot photography".
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Mudassar Javed 2 years ago
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#6
Terry Gasca 5 years ago
Weel so far, all of these "model shots" convinced me to NEVER shop Zara. Online nor why bother in person. They insult the shoppers intelligence.
Lana Jig-maker 5 years ago
Reminds me of that anti drug commercial where a sibling is talking about the other sibling who is basically stuck to the couch
Zara releases new products about twice a week, which makes it always appealing to returning customers. But imagine how the photo studios are hustling to create the shoots you see on the site. Yes, those odd ones too.
Fashion editor Lauren Eggertsen, who visited Zara’s headquarters to learn how it functions, said that “there are 15 studio sets where all the magic happens, and each of them is accompanied by its own team (photographer, stylist, etc.).” There are many different stylists working to create the fresh and innovative looks to sell on Zara’s website. That’s why the styling never looks the same even if the image features the product.
#7
Loki’s Lil Butter Knife 5 years ago (edited)
After one too many days of social distancing, Amelia finally gave a big proverbial "screw you" to the world and turned into a cat.
kathryn stretton 5 years ago
I'm soooo relaxed up here in my executive looking trouser suit. Buy me!
Ang.stl 5 years ago
I’m pretty sure it’s the same model that was standing on the stove, so I will agree 100%.
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#8
C Hypercube 5 years ago
The only thing that could improve the photo, would be a toilet seat instead of the chair.
Yvonne Mackay 5 years ago
was this to cover up the shoddy material of this cheap piece of junk you call a dress
#9
Andrea Brants-Bragg 5 years ago
Those toes, ewww. Ladies, pointed toes and high heels will do this to you long before old age will!
Ellie Ragsdale 5 years ago
Is this marketed as a "cry blanket"? Or a "hide when you're embarrassed blanket"? Because my first thought was that the model was doing one of those.
#10
Mudassar Javed 2 years ago
Hi there, I recently came across your blog and loved your post about gift ideas for Valentine's Day. As someone who is always on the lookout for unique gift ideas, I was thrilled to come across your suggestions. In fact, one of my go-to online stores for unique gifts in Pakistan is getwish.pk . They have a wide variety of gifts for all occasions, and I especially love their personalized gifts such as mugs and cushions. They also have great options for food hampers and experience gifts, which make for memorable and thoughtful gifts. Our Top Categories: https://getwish.pk/product-category/get-wish-originals/ https://getwish.pk/product-category/bimber-gifts-for-women/ https://getwish.pk/product-category/bimber-gifts-for-men/ https://getwish.pk/product-category/kids-store/ https://getwish.pk/product-category/health-beauty/ https://getwish.pk/product-category/electronics/ https://getwish.pk/product-category/home-living/ https://getwish.pk/product-category/office-media/ If you haven't che
#11
Rowlie 5 years ago
well sometimes you just HAVE to do some serious thinking over a tennis net after You just shaved a sheep
Kathy Baylis 5 years ago (edited)
That’s a dress? Looks more like a slightly long shirt. People will wonder how you lost your pants.
Mudassar Javed 2 years ago
Hi there, I recently came across your blog and loved your post about gift ideas for Valentine's Day. As someone who is always on the lookout for unique gift ideas, I was thrilled to come across your suggestions. In fact, one of my go-to online stores for unique gifts in Pakistan is getwish.pk . They have a wide variety of gifts for all occasions, and I especially love their personalized gifts such as mugs and cushions. They also have great options for food hampers and experience gifts, which make for memorable and thoughtful gifts. Our Top Categories: https://getwish.pk/product-category/get-wish-originals/ https://getwish.pk/product-category/bimber-gifts-for-women/ https://getwish.pk/product-category/bimber-gifts-for-men/ https://getwish.pk/product-category/kids-store/ https://getwish.pk/product-category/health-beauty/ https://getwish.pk/product-category/electronics/ https://getwish.pk/product-category/home-living/ https://getwish.pk/product-category/office-media/ If you haven't che
#12
Loki’s Lil Butter Knife 5 years ago
My Scottish heritage is personally offended by this outfit.
Monty Is Fiennes 5 years ago
How many clans can you have a lineage to.... before they fight each other.....is that also offensive??????......probably.....
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#13
Kalliyan Nemeth 5 years ago
welcome to the new clothing trend: a tall person wrapped in a shirt and a towel... Zara: perfect
Faramir10 5 years ago
You beat me to it. I was going to say the same thing.
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#14
Daniel Mason 5 years ago
Looks like one of those creepy girls who bends and snaps then chases you in horror movies
Capermom 5 years ago
You gotta stop with those ridiculous prices. Zara is relatively inexpensive.
Load More Replies... Lisette McCown 5 years ago
Actually the best and most informative pose in the photo set so far
#15
Just another bot 5 years ago
Everything looks bad, from the awkward pose to the crumpled jacket, colour scheme, the wrinkled bed sheet background ...
Duska Radmanovic 5 years ago (edited)
Apparantly Zara knows something we don't - straight jackets are going to be a ''must have'' soon.
Tarryn Louise 5 years ago
are they advertising crippling depression and anxiety or clothing???
#16
#17
Ann Sterzinger 5 years ago
It looks like they're just selling hookers who are too annoying to f***.
Lisette McCown 5 years ago
She actually was trying to do a normal pose, but Zara dresses have a natural desire to be in the trash and the pull of the dumpster was so strong that she had to give up
Harley Hans Hoglin 5 years ago
What's the world coming to, when people throw away a perfectly good white girl.
#18
Dave Chapman 5 years ago
Was gonna say the same, Premium? They're missing half the bottom part and they're fulla holes! "Pre-stressed" is just another term for "not gonna last 3 washes"
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Damien O Callaghan 5 years ago
That is the only position she feels comfortable in when i lash her with my huge rod
#19
Loki’s Lil Butter Knife 5 years ago
Is she channeling her inner cat and getting ready to knock that strange "abstract block" (honestly, what the bloody hell is that thing) off the kitchen counter?
Donna Leske 5 years ago
I'm sure it's a purse, a clutch-type, way too cool for us to appreciate.
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Duska Radmanovic 5 years ago
OK, now we know that favorite pose is squating on the kitchen parts. How on earth I lived almost 40 years of my life without squating on the stove or at least counter?
#20
Shelley DuVal 5 years ago
Probably an equally ugly dress to match the shoes
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Mónica Elisabeth Sacco 5 years ago
Somebody please teach the models how to wear jackets the right way. Buttons and zippers on front side.
#21
Loki’s Lil Butter Knife 5 years ago
Didn't you know that the new yoga pose "reclining Netflix Binge" is all the rage?
Janet Chávez 5 years ago
I figured it out. Zara doesn't hire photographers. The model picks a pose and they do it themselves
Laura Crawley 5 years ago
I don’t always watch tv, but when I do I dress and pose just like this!
#22
I_Love_Food🍰🍨🍱🍤🐕🐈 5 years ago
That picture is sooo edited... Look at the proportions... Her waist can not be that tiny. (Edit) I know that most models starve themselves, but it still has to be edited even then to hide the signs of death.
Mónica Elisabeth Sacco 5 years ago
I've seen this shot of jeans a thousand times in the 70s and 80s
#23
Madison Lam 5 years ago
I get that their trying to be artistic or what ever, but like...come on
Donna Leske 5 years ago
The model looks frustrated and embarrassed. (for THIS I went to modeling school?)
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Samantha Pettus 5 years ago
lmao it looks like her designer forgot it was a SHIRT not a pile of dog S**T
Jack Urquhart 5 years ago
Anyone thing of anybody that would look good in this? THE MODEL doesn't look good in this.
#24
Magdalena Bone 5 years ago
She’s just stretching her twisted ankle while staring deep into nothing as she realises her very existence is inevitably irrelevant and ponders whether life has a meaning or whether our galaxy even matters. That’s all.
Sue Sanders 5 years ago
Meditating on the lost art of stitching a bed cover by hand, but no words to describe the angst.
#25
Nadine Khazaka 5 years ago
Susan finally found a way to unstuck her butt cheeks after the unfortunate superglue incident.
Narwhal Blast 5 years ago
Hahahahaha this should be higher because of your comment
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#26
Yvonne Mackay 5 years ago
no it doesnt , material cheap , cut absymal , sewing awful , it shows the garment does not wear well
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Sarah Nunns 5 years ago
oh and another horrible garment, it's no wonder they make such an effort to hide most of 'em.
#27
kathryn stretton 5 years ago
Just how cheap does this look? Cheap material, crappy cutting, same sewing. Terrible.
Kais Sahli 5 years ago
You dont know what you are talking about,this tablecloth looks amazing
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Kathy Baylis 5 years ago
At least you can actually see the whole dress in this one, albeit only the front.
Paul William Harley 5 years ago
The advert for Zara's under-arm shaver was a great success.....
Diana Hockley 5 years ago
It's horrible, but it's the only outfit that I can see properly. What a load of rubbish these poses are! Do they want to sell clothes or not?
Seabeast 5 years ago
The clothes are junk, so they don't want you seeing them too clearly.
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Oskar vanZandt 5 years ago
A shapeless shift... that I doubt will look flattering on any woman.
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What do you think ?
Cassie 5 years ago
When I was a teenager in the late 80s, early 90s, I would wear my coat regularly, but let it slip down to my elbows and that bothered my father to no end. I wonder what he would have thought had I worn it like this.
Load More Replies... Hans 5 years ago
Zara's marketing department wanted to get attention to the brand. They succeeded.
SilverLining 5 years ago
Yep. Gone viral. Now they can add real pictures again. Could you imagine the meeting where they dreamt up this concept?
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Rose the Cook 5 years ago
So who buys these if they can't see what they really look like worn normally?
Kathy Baylis 5 years ago
The whole point of catalog modeling is to show people who aren’t in a store what the outfit looks like, front and back, so they can get an idea of its cut and shape. Either Zara hired a photographer who’s a frustrated artist, or their clothes are so cheap and badly made they need to hide as much of them as they can in order to sell them. Caveat Emptorium. Take heed, people. They’re trying to sell you a pig in a poke.
Raine Soo 5 years ago
I have never shopped at Zara. And, after this pretentious attempt at being cool and ahead of the curve, I doubt that I ever will. Not that Zara cares about my opinion, of course.
Lola 5 years ago
I attempted to a few times, but the quality is extremely poor.
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Murphy Dyess 5 years ago
Women, don't buy these clothes. Doing so makes us all look like gullible idiots.
Aunt Messy 5 years ago
Well, maybe they've finally realized that cheap knockoff clothes made by slave labour in Asia that are all fake fibers that will live in landfills for eternity are a Bad Thing and they're trying to go out of business and save the planet.
Seabeast 5 years ago
@CorgiGirl, you do realize that there are a whole whack of choices in between Zara and Prada, right?
Load More Replies... Paul K. Johnson 5 years ago
This seems pretty normal to me. I mean what kind of weirdos don't try on new clothes on top of the stove?
Seabeast 5 years ago
I prefer to crawl into the oven to get a bit more privacy.
Load More Replies... Duska Radmanovic 5 years ago
I couldn't find nice thing in Zara like never. It's always something wrong with cutting or material or sewing or all the above mentioned.
Cassie 5 years ago
When I was a teenager in the late 80s, early 90s, I would wear my coat regularly, but let it slip down to my elbows and that bothered my father to no end. I wonder what he would have thought had I worn it like this.
Load More Replies... Hans 5 years ago
Zara's marketing department wanted to get attention to the brand. They succeeded.
SilverLining 5 years ago
Yep. Gone viral. Now they can add real pictures again. Could you imagine the meeting where they dreamt up this concept?
Load More Replies... Rose the Cook 5 years ago
So who buys these if they can't see what they really look like worn normally?
Kathy Baylis 5 years ago
The whole point of catalog modeling is to show people who aren’t in a store what the outfit looks like, front and back, so they can get an idea of its cut and shape. Either Zara hired a photographer who’s a frustrated artist, or their clothes are so cheap and badly made they need to hide as much of them as they can in order to sell them. Caveat Emptorium. Take heed, people. They’re trying to sell you a pig in a poke.
Raine Soo 5 years ago
I have never shopped at Zara. And, after this pretentious attempt at being cool and ahead of the curve, I doubt that I ever will. Not that Zara cares about my opinion, of course.
Lola 5 years ago
I attempted to a few times, but the quality is extremely poor.
Load More Replies... Murphy Dyess 5 years ago
Women, don't buy these clothes. Doing so makes us all look like gullible idiots.
Aunt Messy 5 years ago
Well, maybe they've finally realized that cheap knockoff clothes made by slave labour in Asia that are all fake fibers that will live in landfills for eternity are a Bad Thing and they're trying to go out of business and save the planet.
Seabeast 5 years ago
@CorgiGirl, you do realize that there are a whole whack of choices in between Zara and Prada, right?
Load More Replies... Paul K. Johnson 5 years ago
This seems pretty normal to me. I mean what kind of weirdos don't try on new clothes on top of the stove?
Seabeast 5 years ago
I prefer to crawl into the oven to get a bit more privacy.
Load More Replies... Duska Radmanovic 5 years ago
I couldn't find nice thing in Zara like never. It's always something wrong with cutting or material or sewing or all the above mentioned.
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