Person Exposes 22 Sinister Supermarket Tactics They Use Everyday That You Might Not Know About
More often than not I end up leaving the supermarket with a full bag of groceries when I only came for milk and bread. I suspect I am far from the only one. The invisible pull that makes your arm pick up something you don’t need and add it to your basket is incredible. Are we talking some extraterrestrial powers here?
Well, the content creator and entrepreneur Max Klymenko has some answers. In his TikTok series that went viral all over the platform, Max explains what kind of marketing tactics supermarkets use to make us buy more. From lighting to product placement and the fact that essential items you came in for are impossible to find, everything there is laid out so that we fall into an unconscious cycle of spending.
Scroll down below to see Max’s points and let me tell you, your next grocery shopping will not look and feel the same!
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We reached out to Max Klymenko, the creator behind this viral TikTok series who runs a creative agency called Klym&Co. The agency works on educational campaigns around the globe, and I make videos online about business, brands and psychology.
Max moved to the UK from Ukraine 10 years ago. “Right now, most of my work is focused on stopping the war in Ukraine. I’m Ukrainian and that’s the most important issue for me,” Max told us and added that “Both my personal content and agency work is directed at stopping Russian aggression and supporting Ukrainian victims in different ways.” Please follow Max’s TikTok and Instagram on new updates on Russia’s war with Ukraine, and the ways to help Ukrainian people defend their freedom.
I use it because I don't want to interact with anyone and do any small talk. Also, most lines with a cashier are long and/or customers have full carts, and not many people in line for the self-checkout, so the self-checkout process is often quicker since you're not waiting on others to finish.
self-checkout is one of the better options for introverts, i think.
Load More Replies...I assume this is in the USA, where at the self-checkout you have to pick all your groceries out of your cart, and check them one by one, and put them back in your cart. Self-checkouts in most stores in the Netherlands are actually WAY faster than that: I go into the store, pick up a cart and a handscanner and scan my store-card. Then I scan all my groceries as I put them in the cart, and when I’m finished I put the scanner back in the rack, and scan my store-card again. A display shows my total, and I pay with my debit card. Then I walk to my car, and empty my cart into the car. During the whole process I have to put my groceries into my cart only once, and take them out only once. Sometimes when I want to pay, I am randomly selected for a check, and an employee of the store comes to my cart, and checks if I did scan the articles in my cart.
We have that at our grocery. When you bag as you go, it’s def quicker
Load More Replies...Phone scanner app or handheld scanner is quicker. You do it as you are going round and bag your items before you even get to the checkout. All you have to do is pay. I started doing this due to Covid and much prefer it. The self-checkouts are painfully slow if you have more than a couple of items - and that's even for someone who has worked on checkouts before today!
I do online shopping mostly - waiting for Tesco right this minute with my weekly groceries!
Load More Replies...Self checkout is faster here because a) they only staff like one regular checkout 2) they have one queue for multiple self checkouts whereas each regular checkout has its own queue so the average speed goes down
It is quicker because no one likes self-checkup and there's never a line for it, I finish way before person i would be next in line ic checked by cashier ;p Also covid - great way of cutting interactions down ;p
I love self checkout. While the customer may actually scan slower than a cashier, its still quicker over all because theres usually one line going to four or more registers instead of one register per line. Plus most self checkouts are 12 items or less like an express lane.
Myes, but no. Self-checkout is faster simply because most customers have 20 items, not several full carts. It's not the checking that is faster, it's the line waiting. Also because they can have 6 self-checkout working in a small area while you can't reasonably staff 6 checkout at all time with only 6 customer per hours. 93% dislike is b******t numbers. Also most reason it is disliked is either they believe it takes jobs away, want a human (even if they ignore them while on their phone), or they are simply incompetent with it.
I'm 76 and have arthritic knees. I do a week's worth at a time. Self-check is not acceptable for my shopping. Year by year, unfortunately, "my" store has fewer human cashiers.
They won't go away. As long as there is an ID required to purchase something, a human checker is required (tobacco, vape, alcohol at the grocery store)
Load More Replies...It doesn't HAVE to be slower than going through the checkout but every time I'm waiting for it the people in front of me are spending several minutes staring stupidly at their products and the screen like they've never seen either one before in their damned lives. Holy crap are people such incredible dumbasses. It's worse than watching people drive cars.
I prefer self check because then my items are bagged the way I like.
My wholly unscientific opinion and observation is that 50% of the people who use self-checkout lack the fundamental basics to actually use them.
I do not believe anyone has the illusion that self checkout is quicker. But if I only have a few items, it's fine. If I have a full cart, I'd go to the cashier.
At the price I pay for groceries these days, I'll be damned if I'm going to scan and bag them too. They can keep their self-checkouts.
I prefer to use it for only a couple-three things. I don't enjoy standing behind full carts of stuff when I only came in for a bottle of aspirin. I zip over to the self-checkout and am done within a minute, and out the door while the towering cart of groceries isn't even even half empty.
I was a grocery cashier for 8.5 yrs in the US. Loved self-checkout there, still love it now that I'm in the UK. I can check out a full cart faster than most ppl can do ten items or less, which seems to be the limit on a lot of self checkouts in the US. At least here in the UK they don't care how much stuff you have, probably because sackers/baggers aren't a thing even in the manned checkouts--customers are always expected to bag their own stuff.
I came to like using self-checkout, but usually because I had only a few things when others in line had a huge purchase. So, it was great to get in and out faster. The Walmart near me had gone to all self-checkout, and oh merciful heavens, it was so awful. They ended up putting some cashiers back. I prefer going to cashiers now, and it's someone to talk to, especially after this two-year pandemic isolation.
Who doesn’t like self check out? You scan the groceries with your phone while shopping. Then swipe “pay” - scan exit code and exit.
Depends on the length/number of lines and how many items I have. And how much time. All bets are off if I have alcohol of any strengh....
I prefer cashier checkout, first it gives people a job and second the grocery company doesn't reduce prices for checkout....so why should I do the work so the company saves money?
I even have an app so I register my goods as I walk through the store and therefore only have to register the entire purchase = Hardly any line!
I have a strong suspicion this statistic varies by location. The checkout lanes in the southern U.S. are sooooo slow, because you're expected to have a full conversation with the checkers while they ring you up. #introvertnightmare
Not the cashiers near here. Also, not if there's a line at the cashiers and none at the self checkout. Yeah, no, most of this point is crap.
I do self serve if I only have a basket load, regular if I have a trolley. What takes the time is bagging the items.
I don’t think this is true. If you know what you are doing, most of the time self checkout is quicker. Every other line has several people in it but the self checkout is rarely full, at least where I shop.
Long lines at the lone cashier & short or similar lines at the 6 self check stations. No brainer, the slow option is faster. Check the situation and choose accordingly.
Maybe most people aren't, but I'm just as fast on the self check out as the store check out people are. Plus I get to bag my groceries exactly how I want them. If a store has a self checkout I will always use it over other options.
I prefer them, I'm not good with counting money (I'm a bit dyscalculic and also anxious that people behind me are judging me and being annoyed by me taking so long lmao) /social interaction etc. It's easier for me to use a self scan if I've not got too many items.
depends... we have self-c/o that you scan your items as you take them from the shelves, so truly, you just scan one barcode, and pay, you dont have to put out everything...
Tell that to Walmart. Some of them keep registers closed with only self checkout open, backing up everyone. Ain't nothin fast about anything there.
I also am not being paid to bag my own groceries. It was a job for someone once. That and everytime in the past I've used one, I've somehow done it wrong, I'd rather deal with the cashier who wants me in and out as fast as possible than have to explain to the self checkout supervisor why I'm an idiot.
It's slower because the machines can't work out when the item is one the scale or not on the scale, and then it doesn't recognize the bar codes and then it has a mad panic for no reason and you have to wait for an employee to come over and enter some code to carry on scanning.
I'll wait in line. Where I live there isn't really much small talk, especially with the plexiglass dividers. We're kind of "expected" to help pack the groceries. My view is, I don't work there. We won't get any lower prices. The family who owns almost all grocery stores in the entire country are too GD greedy to either lower prices, or pay their employees a good salary. They're busy putting their billions in off shore accounts to avoid paying taxes to the country that has made them that rich. All on the backs of poorer and middle class.
We have the US-style "scan it yourself at the checkout/kiosk" self-checkouts, and in my experience they're usually much faster than a regular register. If there are 4 people in each line at the regular registers, and 4 people in line for the self checkouts where there are 6 machines I'm going to get through that line faster than a regular line. I don't have to worry about how things are packed. I can scan through items and sort them as I go. I don't have to talk interact with anyone. I would be willing to wait longer just to not have to interact with someone.
I don't like interacting with people, so that's why I choose self check out, not speed.
I am very grateful for self checkouts, because if I'm having a low energy day, or the only cashier is one I know is the chatty kind, I'd rather check myself out than have to put on my social face.
I used to be the fastest cashier at the store I worked at, so self-checkout is significantly faster for me than going to a cashier. I know all the tricks!
I always make sure to pay myself when I use self-checkout. Usually with a steak or two.
I absolutely refuse to use self-checkout for several reasons: 1. I see no cost saving's to the customer, yet know the store sees some. 2. I want to keep jobs for workers instead of taking jobs from them, 3. I don't work for the store. They don't send me a W-2 at the end of the year so I'm not doing their work. 4. The clerks are much, much faster so lines in self check-outs are always slower. I have been known to leave my basket at customer service and walk out if there are only self-checkouts.
How nice of you to create work for the people putting back your groceries, maybe the cashiers should walk walk around the store and get your groceries for you too huh? At least you know you are slow in more ways than just scanning things
Load More Replies...I refuse to go to the self check out! I might be tempted IF they gave me a discount. I might be tempted IF they also had a counter big enough to bag your purchases on, But it is nice to chat with the Checkout operator. We get to know them.
When the supermarket pays me a salary, I will then become their cashier. Until then, I will go through the line that has a cashier.
I never use them. They claim to save money - but it's put a cashier out of a job and the price is the same if the cashier & bagger check me out versus me doing it myself. The thought of putting someone out of work and the 'savings' going to the corporation? I'm not participating in that!
I always go through a line with a checker. It's their job to bag my purchases. I don't use the self-check out since it's their job.
I don't like self checkout since it is something built for the store, not the customer. The principal is that the customer has to do most of the work, saving the company money, but doesn't pass on the savings. So I only use self checkout if there is a long ling to the regular one.
The post answers it's own question. 93% of shoppers don't like self checkout. Therefore the lines are shorter and the shorter lines makes it faster. Grade school level article here. Time wasted.
The Store doesn't pay me so I'm not going to work for them. Cashiers need a living wage also. so nope never going to use self check out.
That study didn't account for long-winded cashiers/customers yapping while a long line is formed behind them.
My market has a checkout app. I open up my bags in the cart, scan items with my phone, bag them immediately, and touch "checkout" when I'm done. My total is debited from my bank account and I waltz out of the store without having had to stand in a line or unload my cart. (Prior to DL'ing the app, I always used the self-checkout. I prefer bagging my own groceries.)
I will not use them, they are stealing a persons job and the area is too small to put the items
Also products aimed at kids like candies or any goods with colorful toy freebies are placed at kid's eye level
When asked how Max got into creating TikTok videos, he recounted: “I saw my teenage sister using the app and wanted to get on it too. She told me I was too old and boring for it at first, but now she likes my videos for the most part!”
If you wonder whether supermarkets who run such marketing tricks on shoppers are acting ethically, Math said “Look, I run a business too. I don’t think it’s particularly unethical.” He explained: “Perhaps it is manipulative but not with malicious intent. Plus there’s me and other creators to tell the world about their tactics so that the consumers are more aware of what marketing & sales strategies they are exposed to.”
For anyone who wants to be aware of the marketing traps while shopping, Max urges people to watch his videos. “I think being aware of them makes a big difference. But at the same time, it’s important to realize that so much of our world is defined by advertising. Think about the most famous city on the planet, NYC. You immediately think of Times Square. Which is simply a street with a bunch of ads…”
Not at all. Grocery stores are food storage places. It's for energy efficiency and product protection. Windows let out heat, greatly affecting temperature control, which 100% of supermarkets need to track. Products not sold fast enough fade or rot in sunlight. Windows also limit space and layouts. Windows would help customers but they're bad for the actual business. There's studies that explain it.
One research says it does, another says it does not. It's probably just a side effect. Actually, everything fresh (fruits, meat, fish, bakery) are together. Often they are also the most staffed, and visible. It's just more pleasing than aisles full of inert goods and skittish clerks. Moreso, fruits and veggies are the ones that require the least backstore equipment (oven, grinder, fridge) which is why the other fresh are more often against the back wall..
the local Stop & Shop (big grocery chain in the New York/tri-state area) has the deli counter on one side of the store (along with the bakery department), but the packaged bread aisle (where most people here get their sandwich bread) is literally the complete opposite side of the store. The condiment aisle is somewhere in the middle (not near either the deli, or the bread). So this one I can confirm from experience.
There is nothing wrong with trying to increase sales. As long as nothing is done deceptively [like bait and switch pricing] the burden should be on the shopper to make intelligent decisions. Make a list. Stick to it. Do the simple math.
All checkouts are near the exit. The self checkout is closest because it's supposed to be limited to less items than a full cart, hence quicker exit. It's not a trick. A cart full of groceries checked out in a lane takes longer than one or two items in the self checkout...
Note: this post originally had 25 images. It’s been shortened to the top 22 images based on user votes.
literally none of this is new, these are older things that have been well known since the 1960s. average HS home econ course teaches this, and has for decades
I'm sorry HS home econ course? I don't think those have existed since the 1960's!
Load More Replies...This must be from America because it in the UK most of what he is saying is utter nonsense. No supermarket would waste time and many man hours rearranging the store without very good reason. Broken trollies to make you spend more? Crap! Broken trollies annoy customers and are removed as soon as they are spotted. You want milk and bread together? Milk needs refrigeration and sits with all the dairy products. Bread should not be refrigerated and sits with all other baked goods. I could go on about the rest of his nonsense but I would probably say something I shouldn't about this.
Some of the photos show pound signs, some show dollar signs. Some photos show Clubcard (Tesco), some show thw very distinctive Sainsbury's font. So probably a mixture.
Load More Replies...Here are my two cents that no one asked for...The vast majority of grocery stores I've been to have the fresh products around the perimeter. Just go in and take a lap. You'll get the bakery, the butcher counter, fresh fruit, fresh veggies, eggs, and dairy products. Bonus: not dealing with all the marketing stuff listed in this post Double bonus: healthier food.
Yes. That's because the storage is around the sides and back of the store. Fresh foods need to be restocked more often than the less perishable stuff in the aisles. The refrigerated stuff is clustered together usually at the back, away from the windows and doors. It's efficient.
Load More Replies...Often grocery shopping feels like an insane game of Tetris. Bread and fruit comes first, and then you keep rearranging everything to save it from getting squished by the heavy items that come last...
Just don't go to the supermarket hungry, take a list, stay focused and you should be able to get in and out alive. Also - rethink the use of the word 'sinister.' It's not like I'm being waterboarded - I don't fall for any of this nonsense.
I always eat a little something before I go to the grocery, and make a list while I eat. Having a list & sticking to it helps a lot.
Load More Replies...I think a lot of this is nonsense. I hate supermarkets and I rarely go to them, I much prefer to order online. If I do have to go to one I make a list of what I need or want before I go and I buy what is on the list. I almost never buy things on impulse unless I specifically want to try something different, which is not very often. The layout of the supermarket makes no difference to me at all and I use the self serve checkout because I prefer as little interaction with people as possible. I spend all my working day dealing with people and I have no wish to do it when not working.
Yeah the only parts that are definitely true is that they do specifically put produce near the doors so you think “oh, fresh produce! This is a good store!” (The part about people buying it first so they feel,good about being healthy so they buy more junk is bull. Almost nobody even buys produce first, because it would get crushed) and that they often put stuff at eye level to encourage purchases of that specific brand. But that’s just for stuff where there’s a ton of that kind of product - chips, cereal.
Load More Replies...Another TikTok post with someone keen to put their pic on as much as they can.
I absolutely refuse to use the self check outs.I would rather keep someone in a job.
Another stupid useless post by a douchebag looking DOUCHE reeling for attention.
Now, now. Let's play fair and see what you look like, especially since you think that was the point.
Load More Replies...I have never before seen a thread stretched so desperately thin.
Even if some of these are common knowledge, it doesn't hurt to remind people how they can be sucked in by marketing. I'm really surprised by how negative people are in the comments. Bored Panda used to be a place for fun and interesting things, not a bunch of people grumbling. Sheesh - A good reference is the book Blindsight by Matt Johnson, PhD
These are pretty much all bunk. I shop my list and that's that. A broken cart is not deliberate. Most of us just leave them in the way and get another one. Move everything to make people look for stuff? No way could that be worth the man-hours it would take to do. Stuff at eye level? Ok, that will catch some folks, but that has been a known practice for as long as there have been stores.
Self checkout is not faster because I can do it faster, it is faster because of the lack of a line. If the line is the same, then, yes, let them do it.
Load More Replies...Literally none of this is true and even if it was....if you fall for it, you're an idiot. I always get exactly what I come for, nothing more. I've never bought anything because of an advertisement or because it was right in front of me. I buy the exact item and brand I want, always. Every major supermarket is labeled as to exactly where everything is, if you can't find it in seconds, you're an idiot. Modern carts have not gotten bigger. They are the exact same they've always been. In fact, most carts are around longer than 10 years, so not sure what world he lives in. Also, my cart moves the same, stuck wheel or not. Why? Because I make it move the same. If that isn't possible, I grab a different cart. Buy what you need and leave. That's it. That's all you need to do.
Someone should do one on all the advertising over the years that were made up and people still believe, or even how advertising started the whole Santa Claus Christmas thing. It ridiculous how much advertising influence peoples beliefs
Exposes? Say what? This is stuff that we've know since supermarkets were invented, with some stuff being a bit newer. These Tiktok kids think they're exposing something new, when they're really just stealing content and repackaging it.
Orrrrr.... as most people do, we just know where our list's items are located, go there, and leave.
I hated this entire article. There's little basis to most of what he says, but people just believe everything they read online.
Yeah, I learned about this in high school. It's not new or evil in any way. It's all about maximizing profits. It's why any store will display only certain items for window shoppers to see. Marketing.
literally none of this is new, these are older things that have been well known since the 1960s. average HS home econ course teaches this, and has for decades
I'm sorry HS home econ course? I don't think those have existed since the 1960's!
Load More Replies...This must be from America because it in the UK most of what he is saying is utter nonsense. No supermarket would waste time and many man hours rearranging the store without very good reason. Broken trollies to make you spend more? Crap! Broken trollies annoy customers and are removed as soon as they are spotted. You want milk and bread together? Milk needs refrigeration and sits with all the dairy products. Bread should not be refrigerated and sits with all other baked goods. I could go on about the rest of his nonsense but I would probably say something I shouldn't about this.
Some of the photos show pound signs, some show dollar signs. Some photos show Clubcard (Tesco), some show thw very distinctive Sainsbury's font. So probably a mixture.
Load More Replies...Here are my two cents that no one asked for...The vast majority of grocery stores I've been to have the fresh products around the perimeter. Just go in and take a lap. You'll get the bakery, the butcher counter, fresh fruit, fresh veggies, eggs, and dairy products. Bonus: not dealing with all the marketing stuff listed in this post Double bonus: healthier food.
Yes. That's because the storage is around the sides and back of the store. Fresh foods need to be restocked more often than the less perishable stuff in the aisles. The refrigerated stuff is clustered together usually at the back, away from the windows and doors. It's efficient.
Load More Replies...Often grocery shopping feels like an insane game of Tetris. Bread and fruit comes first, and then you keep rearranging everything to save it from getting squished by the heavy items that come last...
Just don't go to the supermarket hungry, take a list, stay focused and you should be able to get in and out alive. Also - rethink the use of the word 'sinister.' It's not like I'm being waterboarded - I don't fall for any of this nonsense.
I always eat a little something before I go to the grocery, and make a list while I eat. Having a list & sticking to it helps a lot.
Load More Replies...I think a lot of this is nonsense. I hate supermarkets and I rarely go to them, I much prefer to order online. If I do have to go to one I make a list of what I need or want before I go and I buy what is on the list. I almost never buy things on impulse unless I specifically want to try something different, which is not very often. The layout of the supermarket makes no difference to me at all and I use the self serve checkout because I prefer as little interaction with people as possible. I spend all my working day dealing with people and I have no wish to do it when not working.
Yeah the only parts that are definitely true is that they do specifically put produce near the doors so you think “oh, fresh produce! This is a good store!” (The part about people buying it first so they feel,good about being healthy so they buy more junk is bull. Almost nobody even buys produce first, because it would get crushed) and that they often put stuff at eye level to encourage purchases of that specific brand. But that’s just for stuff where there’s a ton of that kind of product - chips, cereal.
Load More Replies...Another TikTok post with someone keen to put their pic on as much as they can.
I absolutely refuse to use the self check outs.I would rather keep someone in a job.
Another stupid useless post by a douchebag looking DOUCHE reeling for attention.
Now, now. Let's play fair and see what you look like, especially since you think that was the point.
Load More Replies...I have never before seen a thread stretched so desperately thin.
Even if some of these are common knowledge, it doesn't hurt to remind people how they can be sucked in by marketing. I'm really surprised by how negative people are in the comments. Bored Panda used to be a place for fun and interesting things, not a bunch of people grumbling. Sheesh - A good reference is the book Blindsight by Matt Johnson, PhD
These are pretty much all bunk. I shop my list and that's that. A broken cart is not deliberate. Most of us just leave them in the way and get another one. Move everything to make people look for stuff? No way could that be worth the man-hours it would take to do. Stuff at eye level? Ok, that will catch some folks, but that has been a known practice for as long as there have been stores.
Self checkout is not faster because I can do it faster, it is faster because of the lack of a line. If the line is the same, then, yes, let them do it.
Load More Replies...Literally none of this is true and even if it was....if you fall for it, you're an idiot. I always get exactly what I come for, nothing more. I've never bought anything because of an advertisement or because it was right in front of me. I buy the exact item and brand I want, always. Every major supermarket is labeled as to exactly where everything is, if you can't find it in seconds, you're an idiot. Modern carts have not gotten bigger. They are the exact same they've always been. In fact, most carts are around longer than 10 years, so not sure what world he lives in. Also, my cart moves the same, stuck wheel or not. Why? Because I make it move the same. If that isn't possible, I grab a different cart. Buy what you need and leave. That's it. That's all you need to do.
Someone should do one on all the advertising over the years that were made up and people still believe, or even how advertising started the whole Santa Claus Christmas thing. It ridiculous how much advertising influence peoples beliefs
Exposes? Say what? This is stuff that we've know since supermarkets were invented, with some stuff being a bit newer. These Tiktok kids think they're exposing something new, when they're really just stealing content and repackaging it.
Orrrrr.... as most people do, we just know where our list's items are located, go there, and leave.
I hated this entire article. There's little basis to most of what he says, but people just believe everything they read online.
Yeah, I learned about this in high school. It's not new or evil in any way. It's all about maximizing profits. It's why any store will display only certain items for window shoppers to see. Marketing.