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More often than not I end up leaving the supermarket with a full bag of groceries when I only came for milk and bread. I suspect I am far from the only one. The invisible pull that makes your arm pick up something you don’t need and add it to your basket is incredible. Are we talking some extraterrestrial powers here?

Well, the content creator and entrepreneur Max Klymenko has some answers. In his TikTok series that went viral all over the platform, Max explains what kind of marketing tactics supermarkets use to make us buy more. From lighting to product placement and the fact that essential items you came in for are impossible to find, everything there is laid out so that we fall into an unconscious cycle of spending.

Scroll down below to see Max’s points and let me tell you, your next grocery shopping will not look and feel the same!

#1

Supermarket

maxklymenko Report

Yort
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Then why are my Cocoa Puffs always on floor level?

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We reached out to Max Klymenko, the creator behind this viral TikTok series who runs a creative agency called Klym&Co. The agency works on educational campaigns around the globe, and I make videos online about business, brands and psychology. 

Max moved to the UK from Ukraine 10 years ago. “Right now, most of my work is focused on stopping the war in Ukraine. I’m Ukrainian and that’s the most important issue for me,” Max told us and added that “Both my personal content and agency work is directed at stopping Russian aggression and supporting Ukrainian victims in different ways.” Please follow Max’s TikTok and Instagram on new updates on Russia’s war with Ukraine, and the ways to help Ukrainian people defend their freedom.

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    #2

    Supermarket

    maxklymenko Report

    SpookyPanda
    Community Member
    3 years ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    I use it because I don't want to interact with anyone and do any small talk. Also, most lines with a cashier are long and/or customers have full carts, and not many people in line for the self-checkout, so the self-checkout process is often quicker since you're not waiting on others to finish.

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    #3

    Supermarket

    maxklymenko Report

    Caffeinated Hedgehog
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Also products aimed at kids like candies or any goods with colorful toy freebies are placed at kid's eye level

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    #4

    Supermarket

    maxklymenko Report

    Robert T
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This is NOT true. My local supermarkets typically have massive signs for Flour, Sugar etc to help you find them. What is true is that these items are well inside the supermarket making you walk past other items that you might be tempted by.

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    When asked how Max got into creating TikTok videos, he recounted: “I saw my teenage sister using the app and wanted to get on it too. She told me I was too old and boring for it at first, but now she likes my videos for the most part!”

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    If you wonder whether supermarkets who run such marketing tricks on shoppers are acting ethically, Math said “Look, I run a business too. I don’t think it’s particularly unethical.” He explained: “Perhaps it is manipulative but not with malicious intent. Plus there’s me and other creators to tell the world about their tactics so that the consumers are more aware of what marketing & sales strategies they are exposed to.”

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    #5

    Supermarket

    maxklymenko Report

    hobbitly
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Actually, fruit and veg are in the beginning so you feel like your already got some healthy stuff in your basket and not feel bad to put some less healthy stuff in it too.

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    #6

    Supermarket

    maxklymenko Report

    Vicky Zar
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Our supermarkets do not change every few months.

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    #7

    Supermarket

    Vladut Gavrilescu Report

    Trees
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I thought it was at the back to draw customers deeper into the shop?

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    For anyone who wants to be aware of the marketing traps while shopping, Max urges people to watch his videos. “I think being aware of them makes a big difference. But at the same time, it’s important to realize that so much of our world is defined by advertising. Think about the most famous city on the planet, NYC. You immediately think of Times Square. Which is simply a street with a bunch of ads…”

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    #8

    Supermarket

    Daanyaal Report

    Pat Head
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    After the self checkout machine thanks me for shopping there I always say, " Thank you robot checkout lady".

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    #9

    Supermarket

    maxklymenko Report

    Vicky Zar
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Lidl has these smaller carts. They are maybe half as big. I love them. Mostly because I am a small person and I feel dwarfed by the bigger ones.

    Paul Davis
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    most stores I know have small carts available but not enough so people will wait for them or even steal them from each other rather than use the big ones...mostly because the aisles are so crowded they're tired of trying to navigate a big cart through them.

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    Sawdust
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I've been shopping for decades; the places I go have the same size carts as always (and likely the same exact carts, too :-))

    Robert T
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Most of our supermarkets have large trolleys, small trolley and baskets. They realise that not everyone can push a huge trolley round the shop.

    Rosie Hamilton
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    True. Large, small, ones with seats for little ones, ones for people in wheelchairs - they have a very good range at most UK supermarkets.

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    Yort
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I guess this is a sinister tactic if you don’t normally do your grocery shopping once or twice a month?? But I’ve never once thought “oh there’s empty space, I should buy more”. Where is this guy getting his info?

    James016
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Probably a place on the body that does not get much sunlight.

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    Eric Forman
    Community Member
    3 years ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    Or maybe because people need the space. My grocery chain uses multiple sizes. They are also mass produced for places that ARE NOT grocery stores like Walmart where one item can fill a cart. If empty spaces made people buy more then they wouldn't even offer baskets at all.

    The Starsong Princess
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    My grocery store has small and large carts. I suspect they have the small carts so you will take them if you don’t need much but then won’t be limited to a hand basket or what you can hold.

    Libby Tailor
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I don't care the size, I buy only what I want

    Ellen Tannenbaum
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Yeah, at big box stores I usually grab a tote-style basket or none, since I am limited in how much stuff I can randomly acquire.

    Aiden Birt
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Customers moved from smaller more frequent shops to larger less frequent shops so supermarkets aquired trollies to match. As the trend has changed, more smaller trolley types have become availible.

    Nightshade1972
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    One of the things I love about living in the UK is that, since you're expected to bag your own groceries, most ppl have their own shopping trolleys. I have two, one small, one large, and I bring the correct trolley for the amount of shopping I plan to do.

    Cindy Snow
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Well it depends how much you are buying. Sone shop almost daily others shop like once a month.

    Viv Hart
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I always use the basket-sized carts, never need a large one for a single person.

    Nancy Lynch
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    No. They are not bigger. The carts are the same size they've always been.

    Winter Eleven
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Lidl has an L cart and an S cart and the higher one in Hofer is like XS

    Brenda
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I use the motorized scooters, which have a smaller cart. It's usually enough unless I'm stocking up from sales

    Sue Sanders
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I look through the "return cart" spaces in the parking lot for a smaller cart that'll accommodate my three boxes of wine perfectly.

    backatya
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I'm not that stupid thinking I haven't bought enough just because the cart is basically empty

    Brent Hollett
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Australia's standard trolleys haven't increased. And they've added half-trolleys that are only a top section. Costco on the other hand has HUGE trolleys, and you can tell they're directly from the US, because the back wheels don't turn.

    Kris “ADHD_Carrier” Dudoich
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This is why they also offer hand baskets that you can carry, smaller carts (which I like because I'm just shopping for one person), and the "regular" sized carts.

    Baali Venomax
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I always use the smaller carts. I dont want to have to climb INSIDE the damn trolley to get my stuff out. It draws attention to the fact that I'm short.

    CLG
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    What is this guy even talking about now? If anything supermarkets have introduced those half-size trolleys to make it easier to swing your stuff around the store.

    Maria R
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I always pick a small trolley if I'm not doing my monthly shopping, otherwise, I just use a basket.

    Twodogsandapicnictable
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Some places. Giant Eagle has pretty big ones now. Theyre plastic and remind me of Little Tikes Toys. Local Acme and Kriegers are still normal. Little kids wouldn't fit in the seat if those ones had ever been smaller. Laid flat a large bag of dog food can cover the bottom.

    Marc Lauzon
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Well, for once he's right... except that cart he's showing is actually pretty small. Most stores here offers various sizes. Honestly, large one barely enough for a normal grocery.

    Mioux Mioux
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    My supermarker mostly has the midsize one, because we are downtown and they don't cater to people with 300 kids.

    Jennifer Biness
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    lol, stores aren't buying all new carts every 10 years

    Tim
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Grocery carts have been the same size ever since I've been an adult, over 20 years. Recently, they've introduced smaller ones, which are great.

    Lea S.
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    They have baskets and quarter size trolleys at my chain.

    mm65851
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Our local supermarket recently got rid of the small hand baskets to use when you just need a few things. I'm thinking they did this because forcing you to use a cart, will make you buy more because of all the extra space. I asked them why they got rid of them. "Because the company that power-washes the carts are unable to wash the baskets, and because of staffing issues, they don't have the manpower to wash them themselves". yes, right....

    Caitlin M. Maguire
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    There's one grocery store near me that used to (I'm not sure if they still do) have regular sized carts, but they were smaller than others. We'd run out of room before finishing our shopping.

    Agata Fronia
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    therefore we are choosing shallow carts, or a basket for each of of us (2)

    John Baker
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Most supermarkets have smaller carts for the people who don't need the large ones.

    J Ko
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    My older child often insists on riding in the cart so I’m glad they’re large.

    DennyS (denzoren)
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Most stores here have baskets, large baskets, small trolleys and large trolleys. I however always use my hands like an idiot and eventually need a basket.

    Jo Choto
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I think most places in the UK have a choice of sizes, but the American ones are big enough to push two teenagers around Walmart for over an hour. Ask me how I know. Ask me.

    Eucritta
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Than 10 years ago, no. Not where I am in the US. They are, however, about twice as big as they were in the 1960s.

    Pinkjoelle
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    When most women where home-makers they went to the grocery store multiple times a week. Now people tend to buy all they need for a week in one trip, needing bigger carts.

    Lara Verne
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Supermarkets have classic shopping baskets or shopping baskets on wheels, but they're uncomfortable to use. Lidl and Tesco have smaller trolleys.

    Miss Frankfurter
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    We also have smaller carts I love them. Also much easier to navigate.

    Nizumi
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Looks like the same size cart I remember from 1970 something. Mind you - I'm in Canada, and I'm guessing this person's in Europe.

    Eric Mesh
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Maybe they know grocery shopping sucks and are letting you buy twice as much so you come back half as often

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    #10

    Supermarket

    maxklymenko Report

    Eric Forman
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Not at all. Grocery stores are food storage places. It's for energy efficiency and product protection. Windows let out heat, greatly affecting temperature control, which 100% of supermarkets need to track. Products not sold fast enough fade or rot in sunlight. Windows also limit space and layouts. Windows would help customers but they're bad for the actual business. There's studies that explain it.

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    #11

    Supermarket

    Charlotte Smith Report

    Marc Lauzon
    Community Member
    3 years ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    One research says it does, another says it does not. It's probably just a side effect. Actually, everything fresh (fruits, meat, fish, bakery) are together. Often they are also the most staffed, and visible. It's just more pleasing than aisles full of inert goods and skittish clerks. Moreso, fruits and veggies are the ones that require the least backstore equipment (oven, grinder, fridge) which is why the other fresh are more often against the back wall..

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    #12

    Supermarket

    maxklymenko Report

    Scott Kelly
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    the local Stop & Shop (big grocery chain in the New York/tri-state area) has the deli counter on one side of the store (along with the bakery department), but the packaged bread aisle (where most people here get their sandwich bread) is literally the complete opposite side of the store. The condiment aisle is somewhere in the middle (not near either the deli, or the bread). So this one I can confirm from experience.

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    #13

    Supermarket

    maxklymenko Report

    Yort
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    $500 in their whole lifetime? Wouldn’t that logically average to like one cent per purchase? You SHOULD check your receipt to make sure you weren’t double charged, though.

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    #14

    Supermarket

    Phyla1019 Report

    #15

    Supermarket

    mineheroes Report

    Robert T
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    These are on the decline. There used to be loads of sweets on the checkouts which kids would try to sneak into the shopping and these were stopped due to complaints. There now appears to be even less of the stuff that they put there to replace the sweets.

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    #16

    Supermarket

    maxklymenko Report

    Libby Tailor
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    In my country the original price has to be written too

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    #17

    Supermarket

    Michaela Baker Report

    Stephanie A Mutti
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    There is nothing wrong with trying to increase sales. As long as nothing is done deceptively [like bait and switch pricing] the burden should be on the shopper to make intelligent decisions. Make a list. Stick to it. Do the simple math.

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    #18

    Supermarket

    maxklymenko Report

    Gergely Kiss
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I never realized McDonalds is considered a supermarket...

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    #19

    Supermarket

    maxklymenko Report

    Eric Forman
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    All checkouts are near the exit. The self checkout is closest because it's supposed to be limited to less items than a full cart, hence quicker exit. It's not a trick. A cart full of groceries checked out in a lane takes longer than one or two items in the self checkout...

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    #20

    Supermarket

    maxklymenko Report

    Vicky Zar
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    We have a lot of prises like 1,99€ in Germany, because 1,99€ seams much cheaper, than 2€

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    #21

    Supermarket

    maxklymenko Report

    Steve
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I can say my purchasing habits aren't that affected from touching stuff.

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    #22

    Supermarket

    maxklymenko Report

    Robert T
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Able to and willing to are two very different things! Managers can normally override the price on items, but will only do so it is justifiable. There are no managers hanging round waiting to give you 10% off your shopping if you smile at them!

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    #23

    Supermarket

    Katie Watkins Report

    Paul Davis
    Community Member
    3 years ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    Look these techniques are created for very dumb people who wouldn't understand the material in the reddit thread or this article anyway. I highly doubt they would have any concerns about it at all.

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    #25

    Supermarket

    maxklymenko Report

    Kristin Ingersoll
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Not a tactic. Now we're just listing opinions about supermarkets?

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