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Restaurant Owner Faces Backlash After Insulting 16 Tourists For Sharing 5 Pizzas
Middle-aged man in a hoodie reacting in a social media video about restaurant owner and pizza sharing dispute.

Restaurant Owner Faces Backlash After Insulting 16 Tourists For Sharing 5 Pizzas

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A pizzeria owner in Italy is facing backlash after hurling insults at a group of tourists over their dinner order.

The incident, recorded by the owner himself, took place in Montecatini Terme, a town in Tuscany.

A group of sixteen Taiwanese tourists arrived at the restaurant, Pizza dal Pazzo, at 8 p.m. in early November.

Unlike the common dining custom in Italy, where customers typically order one thin-crust pizza per person, the group ordered five pizzas and three glasses of beer to share.

Highlights
  • A restaurant owner in Tuscany, Italy, was forced to apologize after live-streaming a group of Taiwanese tourists.
  • The owner reportedly mistreated them over their order of five thin-crust pizzas for a group of sixteen.
  • Some of the tourists waved and smiled at the camera, unaware they were being mocked.
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    Image credits: Drew Dempsey / unsplash (not the actual photo)

    Frustrated by the order, the restaurant owner began live-streaming the tourists as they ate, later posting the video on Instagram to humiliate them, as per SCMP.

    The unsuspecting tourists smiled at the owner, acting friendly and giving him thumbs-up and peace signs.

    But little did they know that the owner was insulting them in his mother tongue throughout the video.

    Restaurant owner preparing pizza dough with tomato sauce in kitchen amid controversy for insulting tourists sharing pizzas.

    Image credits: Louis Hansel / unsplash (not the actual photo)

    “Get out of here. I don’t care about you,” he reportedly told the group, adding that he was “angry” with them.

    “There are 16 people, but they only ordered five pizzas and three beers. They are ridiculous! This is too much,” the owner fumed.

    The restaurant owner live-streamed the group of sixteen tourists after they ordered five pizzas

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    Restaurant owner speaking in a video, reacting to backlash after insulting tourists over sharing pizzas.

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    Tweet from Claudio expressing shame over a restaurant owner insulting tourists who shared pizzas, sparking backlash online.

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    The owner later posted a complaint online, saying he had been “driven to rock bottom by the tourists,” as per Chinese outlet Ettoday.

    His treatment of the group was met with sharp criticism online, particularly from Taiwanese and Chinese nationals living in Italy.

    Many accused the owner of xenophobia, noting that the restaurant had no minimum-spend rule and that sharing dishes is common in Asian culture.

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    “Cultural differences are not an excuse for bullying,” wrote one netizen.

    Two large pizzas with fresh toppings on wooden paddles at an outdoor table in a restaurant setting.

    Image credits: Simon Maage / unsplash (not the actual photo)

    “As an Italian, I feel ashamed, he does not speak for the rest of Italian people,” one user expressed.

    “I’m not from Taiwan but I’ll avoid this place like a plague,” added another.

    “These people are elderly people who have come from afar. Didn’t his mother teach him to respect the elderly and care for the young?” wrote an additional user.

    He reportedly insulted the group and called them “ridiculous”

    Restaurant owner reading a receipt in kitchen next to a mushroom pizza being prepared on a flour-dusted surface.

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    Social media comment expressing avoidance of restaurant after owner insulted tourists sharing pizzas.

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    Many others said they would also order a pizza to share. “As a person with small appetite I had this same problem in Italy.”

    The video not only went viral on Chinese and Taiwanese social media, but it was also the subject of extensive coverage on Taiwanese television.

    Following the incident, the owner reportedly deleted the video and issued an apology in an attempt to remedy the situation.

    Some of the tourists smiled, unaware that they were being mocked

    Group of tourists sharing pizzas at a restaurant amid backlash faced by the owner for insulting their meal choice.

    Image credits: walter_tokyo

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    “I would like to apologize to the tourists from Taiwan. We Italians are very playful people,” he said on November 14.

    “You are wonderful people. I love China. I love Taiwan,” he continued, explaining that he had visited China.

    According to Italian outlet La Nazione, the eatery owner has been identified as Patrizio Pazzini, the older brother of Giampaolo Pazzini, a retired Serie A footballer.

    Person holding a slice of pizza with melted cheese, representing restaurant owner and tourists sharing pizzas controversy.

    Image credits: EyeEm / freepik (not the actual photo)

    Comment from user defending restaurant owner after backlash over tourists sharing pizzas, discussing cultural customs and food origins.

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    According to the blogger, the owner nodded and accepted the order, after which the tour guide booked the table for the group.

    In Italy, most people order a thin-crust pizza to eat individually

    Tourists walking down a narrow European street near restaurants causing restaurant owner backlash over pizza sharing.

    Image credits: Ho LI / unsplash (not the actual photo)

    Even Montecatini Mayor Claudio Del Rosso weighed in on the matter, according to La Nazione, saying Pazzini had likely posted the video for social media popularity.

    “We all know the protagonist of this video in the city and we know he’s someone who can joke around in any situation and with anyone,” Del Rosso stated.

    “I’m certain he had no intention of offending anyone, but simply—albeit very wrongly—the desire to post a video on social media to attract some likes. 

    “He’s anything but a bad or racist person. He made a mistake, a serious one at that.  His behavior is absolutely wrong, and he owes an apology.”

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    The mayor intends to personally apologize to the representatives of the countries involved.

    “This incident represents neither the city nor the people of Montecatini. This person has made a gross mistake, for which he is fully apologizing.

    “For my part, as mayor, I will invite the diplomatic representatives of the countries involved in this affair to a meeting and to renew our spirit of hospitality.”

    Montecatini Terme is known for its thermal waters, which have made it a top wellness destination in Tuscany and one of the “Great Spa Towns of Europe,” as recognized by UNESCO.

    “Boss is simply discriminating against Asians,” one reader commented

    Tweet criticizing restaurant owner for insulting tourists sharing pizzas, highlighting poor customer respect and backlash.

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    Tweet showing a user expressing disappointment over a restaurant owner insulting tourists sharing pizzas.

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    Comment criticizing tourists sharing pizzas, highlighting backlash faced by restaurant owner over pizza-sharing dispute.

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    Comment accusing restaurant owner of discrimination and mockery, sparking backlash from tourists over pizza sharing incident.

    Comment on social media criticizing restaurant owner for discrimination after insulting tourists sharing pizzas.

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    Comment on social media discussing restaurant owner backlash over tourists sharing pizzas and insulting remarks.

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    Comment criticizing tourists for sharing pizzas, reflecting restaurant owner backlash over food waste concerns.

    Comment discussing a restaurant owner’s frustration over 16 tourists sharing 5 pizzas in a dining dispute.

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    Poll Question

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    Marina Urman

    Marina Urman

    Writer, Entertainment News Writer

    Read more »

    With a degree in social science and a love for culture, I approach entertainment journalism at Bored Panda with a research-driven mindset. I write about celebrity news, Hollywood highlights, and viral stories that spark curiosity worldwide. My work has reached millions of readers and is recognized for balancing accuracy with an engaging voice. I believe that pop culture isn’t just entertainment, it reflects the social conversations shaping our time.

    Read less »
    Marina Urman

    Marina Urman

    Writer, Entertainment News Writer

    With a degree in social science and a love for culture, I approach entertainment journalism at Bored Panda with a research-driven mindset. I write about celebrity news, Hollywood highlights, and viral stories that spark curiosity worldwide. My work has reached millions of readers and is recognized for balancing accuracy with an engaging voice. I believe that pop culture isn’t just entertainment, it reflects the social conversations shaping our time.

    What do you think ?
    Zig Zag Wanderer
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    A quarter pizza each and beer is fine for a snack. I guess he wasn't happy about so many tables being taken. Seems a bit silly all round, though.

    Betsy S
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Those pizzas are huge! 1/4 of one would be PLENTY of food. No way could I eat that much pizza by myself.

    Load More Replies...
    Robin Roper
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    My thought is it's a snack not a full meal. Frequently tourists will try lots of different restaurants so they can have a varied experience.

    Roberta Surprenant
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Considering that the Mayor tried defending his actions makes me think the entire town should be avoided. I do realize the difference in European and American pizza...couple of German friends were hungry and each ordered a large, they were shocked at the size.

    Rose the Cook
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    He thinks that is bad. Working in Tasmania, famous for apples, I once had a group of American backpackers buy ONE apple and ask for it to be cut into SIX peices!

    Jp@nda
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Really? You really are trying to say that Americans of all people, don't order alot of food? Considering America is known for large plates of food? They were probably poor backpackers looking to sit down

    Load More Replies...
    roddy
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I'm guessing he was frustrated that most or all of his seating was taken up with a 5 pizza order, when that would normally be one or two tables at most. But he should not have been rude about it.

    Ms.GB
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Does he expect them to each eat an entire pizza?

    Load More Replies...
    FranSinclair
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This is totally unacceptable, atleast in America. I think this kinda situation is where people who are for vs against tipping realize this is how the change happens. Like in America, we kiss your a*s, we serve you throughout the meal, we accommodate and accept just about anything...bc thats how we get paid. In my travel experiences, thats not the case. They need you spending money for you taking that space to "be worth it" and if youre not, they dont really want you there bc they have a business to run. So, i do get what hes saying and possibly how hes feeling BUT no one should make anyone feel that way especially not knowing their circumstances. Do they have financial or health issues? I know we Americans are supposed to be gluttons but having worked in restaurants 25yrs most people wouldnt finish a whole one of these! Yes, i know you might be able to but generally speaking, people wouldnt be able to/choose to

    LakotaWolf (she/her)
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    They DID spend money. They bought FIVE pizzas and three glasses of beer. Are you saying that they're just "taking up space" in this guy's restaurant even though they actually purchased food and beverages? They should leave because they didn't purchase an entire pizza and a beer each? That is an unbelievably ignorant and cráppy way of looking at it. If this guy is upset that tourists are patronizing his restaurant and buying food and drinks, maybe he should, you know, NOT run a restaurant. Because that's what restaurants are there for - to sell people food and drinks. The owners look like ássholes if they criticize their customers for WHAT the customers buy, or how much they buy. If this dude wanted to maximize his table/time profit, then he should set a minimum spending/purchasing threshold - as in, "You can't eat at my restaurant unless each customer purchases a pizza and a drink" - which, one might imagine, is probably not going to be popular with patrons.

    Load More Replies...
    KrazyChiMama
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It backfired it that’s the case…good way to lose business! Customers don’t take kindly to being made fun of, generally speaking.

    Load More Replies...
    Toni Epple
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I think it's a mixture of lots of different things, including cultural differences. Just an example: In the US you get the check once you stop ordering. It makes sense, they want to nudge you to make space for paying customers. In Europe that is rather uncommon, and it would be seen as rude. The problem is the same: the owner needs to earn money using limited seating capacity. The way he did it, by publicly shaming the group, is totally unacceptable and probably even illegal (In Europe publishing targeted footage of identifiable individuals without consent is generally not allowed even in public places). I can still understand why he's mad. Ordering 8 rather inexpensive items for 16 people in a restaurant and blocking the seats really isn't a very nice move.

    Becky Samuel
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    If a restaurant in a busy area wants to set a minimum spend per person or limit the time that a group can spend at a table, they are well within their rights to do so so long as they make it clear. Mocking and videoing people and posting online is completely out of order.

    Load More Replies...
    G A
    Community Member
    1 week ago

    This comment is hidden. Click here to view.

    16 people ordering so little is pathetic. However he could have just refused service and said there was a minimum order. He burnt himself by trying to be clever.

    LakotaWolf (she/her)
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Glad that you're here to police and make policy on how much food 16 people are allowed to order or not order, GA!

    Load More Replies...
    Crystalwitch60
    Community Member
    1 week ago

    This comment is hidden. Click here to view.

    Clearly that owner doesn’t not understand that tourists PAY THEIR BLOODY BILLS ,yes they are freaking annoying ,I live in the Cotswolds lol 8 miles from bourton on the water ,have family there to n the Chinese n the like are always there snapping away taking pics of anyone n every thing bloody night mare BUT THEY SOEND MONEY IN HOTELS SHOPS ETS ,n their custom make a huge boost in takings ,!, this owner would do best to get this , ,so they only ordered 5 pizzas , maybe they went all hungry ,plus older people ( I would not call them elderly ,insult much ) n they love to share , owner HUMAN UP ! I’d will notice when people now stop coming to you ,n your takings plummet ! Again yes tourists can be annoying but they pay the bills !! Oh the apology was pathetic 🙄totally insincere,the family of mine as live in bourton is an uncle n aunt , the uncle is ITALIAN ,a lovely one ,tell those people ur dosing to come to the Cotswolds ,we aren’t as nasty as you !!

    Zig Zag Wanderer
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    A quarter pizza each and beer is fine for a snack. I guess he wasn't happy about so many tables being taken. Seems a bit silly all round, though.

    Betsy S
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Those pizzas are huge! 1/4 of one would be PLENTY of food. No way could I eat that much pizza by myself.

    Load More Replies...
    Robin Roper
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    My thought is it's a snack not a full meal. Frequently tourists will try lots of different restaurants so they can have a varied experience.

    Roberta Surprenant
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Considering that the Mayor tried defending his actions makes me think the entire town should be avoided. I do realize the difference in European and American pizza...couple of German friends were hungry and each ordered a large, they were shocked at the size.

    Rose the Cook
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    He thinks that is bad. Working in Tasmania, famous for apples, I once had a group of American backpackers buy ONE apple and ask for it to be cut into SIX peices!

    Jp@nda
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Really? You really are trying to say that Americans of all people, don't order alot of food? Considering America is known for large plates of food? They were probably poor backpackers looking to sit down

    Load More Replies...
    roddy
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I'm guessing he was frustrated that most or all of his seating was taken up with a 5 pizza order, when that would normally be one or two tables at most. But he should not have been rude about it.

    Ms.GB
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Does he expect them to each eat an entire pizza?

    Load More Replies...
    FranSinclair
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This is totally unacceptable, atleast in America. I think this kinda situation is where people who are for vs against tipping realize this is how the change happens. Like in America, we kiss your a*s, we serve you throughout the meal, we accommodate and accept just about anything...bc thats how we get paid. In my travel experiences, thats not the case. They need you spending money for you taking that space to "be worth it" and if youre not, they dont really want you there bc they have a business to run. So, i do get what hes saying and possibly how hes feeling BUT no one should make anyone feel that way especially not knowing their circumstances. Do they have financial or health issues? I know we Americans are supposed to be gluttons but having worked in restaurants 25yrs most people wouldnt finish a whole one of these! Yes, i know you might be able to but generally speaking, people wouldnt be able to/choose to

    LakotaWolf (she/her)
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    They DID spend money. They bought FIVE pizzas and three glasses of beer. Are you saying that they're just "taking up space" in this guy's restaurant even though they actually purchased food and beverages? They should leave because they didn't purchase an entire pizza and a beer each? That is an unbelievably ignorant and cráppy way of looking at it. If this guy is upset that tourists are patronizing his restaurant and buying food and drinks, maybe he should, you know, NOT run a restaurant. Because that's what restaurants are there for - to sell people food and drinks. The owners look like ássholes if they criticize their customers for WHAT the customers buy, or how much they buy. If this dude wanted to maximize his table/time profit, then he should set a minimum spending/purchasing threshold - as in, "You can't eat at my restaurant unless each customer purchases a pizza and a drink" - which, one might imagine, is probably not going to be popular with patrons.

    Load More Replies...
    KrazyChiMama
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It backfired it that’s the case…good way to lose business! Customers don’t take kindly to being made fun of, generally speaking.

    Load More Replies...
    Toni Epple
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I think it's a mixture of lots of different things, including cultural differences. Just an example: In the US you get the check once you stop ordering. It makes sense, they want to nudge you to make space for paying customers. In Europe that is rather uncommon, and it would be seen as rude. The problem is the same: the owner needs to earn money using limited seating capacity. The way he did it, by publicly shaming the group, is totally unacceptable and probably even illegal (In Europe publishing targeted footage of identifiable individuals without consent is generally not allowed even in public places). I can still understand why he's mad. Ordering 8 rather inexpensive items for 16 people in a restaurant and blocking the seats really isn't a very nice move.

    Becky Samuel
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    If a restaurant in a busy area wants to set a minimum spend per person or limit the time that a group can spend at a table, they are well within their rights to do so so long as they make it clear. Mocking and videoing people and posting online is completely out of order.

    Load More Replies...
    G A
    Community Member
    1 week ago

    This comment is hidden. Click here to view.

    16 people ordering so little is pathetic. However he could have just refused service and said there was a minimum order. He burnt himself by trying to be clever.

    LakotaWolf (she/her)
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Glad that you're here to police and make policy on how much food 16 people are allowed to order or not order, GA!

    Load More Replies...
    Crystalwitch60
    Community Member
    1 week ago

    This comment is hidden. Click here to view.

    Clearly that owner doesn’t not understand that tourists PAY THEIR BLOODY BILLS ,yes they are freaking annoying ,I live in the Cotswolds lol 8 miles from bourton on the water ,have family there to n the Chinese n the like are always there snapping away taking pics of anyone n every thing bloody night mare BUT THEY SOEND MONEY IN HOTELS SHOPS ETS ,n their custom make a huge boost in takings ,!, this owner would do best to get this , ,so they only ordered 5 pizzas , maybe they went all hungry ,plus older people ( I would not call them elderly ,insult much ) n they love to share , owner HUMAN UP ! I’d will notice when people now stop coming to you ,n your takings plummet ! Again yes tourists can be annoying but they pay the bills !! Oh the apology was pathetic 🙄totally insincere,the family of mine as live in bourton is an uncle n aunt , the uncle is ITALIAN ,a lovely one ,tell those people ur dosing to come to the Cotswolds ,we aren’t as nasty as you !!

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