A logo is a very important asset to any brand, but what sometimes really makes it stand out is a friendly mascot. Some of them are with the companies from the very initiation of the business and some come along over the years, creating that special touch in branding. The mascots change over the years, anything from slight touch-ups to completely successful revamps or occasionally spurring a ‘why tho’ reaction.

Bored Panda selected a few mascots from popular companies to compare the now-and-then looks of these now-iconic symbols. Some of them might take you down memory lane and a few new ones might make you look twice. Share in the comments whether you think the older or newer versions are better!

#1

Tony The Tiger

Tony The Tiger

Kellogg's Report

NoodleBear
Community Member
4 months ago

Aw, he used to be so cute

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The mascots make their respective brands really easily recognizable and become a part of the product or service itself. The responsibilities that land on designers’ laps can be immense as, at the point of refreshing the recognizable icon and giving it a facelift, they can be facing quite a vast audience that sets the bar high. The expectations vs reality do not always balance out, but when the result exceeds it all, it can definitely be rewarding.

#2

Ronald Mcdonald

Ronald Mcdonald

McDonald's Report

Harry Potter
Community Member
4 months ago

Oh god no.

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#3

Michelin Man

Michelin Man

The Michelin Group Report

ZAX-A-DWEEB
Community Member
4 months ago

ok the first one gonna give me night mares 0.o

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#4

Trix Rabbit

Trix Rabbit

General Mills Report

Mintchinchilla
Community Member
4 months ago

i like the old one, personaly.....its cuter

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#5

Colonel Sanders

Colonel Sanders

KFC Report

NoodleBear
Community Member
4 months ago

I feel like I like the old one better

TheReader19
Community Member
4 months ago

Agreed

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Dest
Community Member
4 months ago

When I was a kid, I thought the bowtie was his body - like a stick man with a giant realistic head.

Physo
Community Member
4 months ago

Love things to be as simple as possible, but the old one was honestly better

Monolicle Potato
Community Member
4 months ago

His tie is a tiny stick body.

Ms.M.
Community Member
4 months ago

🎶 It's finger lickin', finger-lickin' good, y'all 🎶 ~ Beastie Boys

Giles McArdell
Community Member
4 months ago

The old one looks even more like a big head on a tiny body.

Erin E
Community Member
4 months ago

Three colors are cheaper to print

Luka Verheijen
Community Member
4 months ago

Old colonel has seen some s**t.

backatya
Community Member
4 months ago

at first I thought it said "It's F**king licking good" lol

Starlee87
Community Member
4 months ago

Not much different

Anor Anor
Community Member
4 months ago

Plus those old buckets used to have the oil soak in and leave stains - I miss that for some reason.

Dale Overturf
Community Member
4 months ago

The original is much more human.

Sarah
Community Member
4 months ago

The original is so much more avuncular.

Caffeinated Hedgehog
Community Member
4 months ago

The original one looks like a stick figure with an oversized head

Debbie Lavender
Community Member
4 months ago

botox

TheFakeSteveRogers
Community Member
4 months ago

The Old one looks more realistic, and the the then introverts could pretend they were speaking to The Honorable Colonel Harland Sanders, the One who brought us the Great Fried Chicken!

Sawdust
Community Member
4 months ago

The original, of course, was the real life person Colonel Sanders!

DDmaybeandor
Community Member
4 months ago

The old one is better but a lot more expensive to print.

lavaismyweakness89
Community Member
4 months ago

the new one has barely any detail

Ms.GB
Community Member
4 months ago

Idk...I don't like either one

Cynthia Humphreys
Community Member
4 months ago

Not everything needs to be modernized

Suzan Bertrand
Community Member
4 months ago

The original one has that tiny little body (hehe) Oh wait. That's his bow tie!

Aurelia!
Community Member
4 months ago

For once I prefer the new one, the old one looks kinda...off...but I don't know why

Becca Gizmo the Squirrel
Community Member
4 months ago

Looks the same, just looks like it is drawn by different people.

Big
Community Member
4 months ago

Dang, Sanders, your head is massive compared to your tiny stickman body

Charlotte Sluis
Community Member
4 months ago

went from an innocent grandpa to a white blob

Suzy the observer
Community Member
4 months ago

"It's greasy clogging arteries!!"

Michelle C.
Community Member
4 months ago

Why does the first one's face look like chicken

AndersM
Community Member
4 months ago

Old one is much better

Oli~
Community Member
4 months ago

lickin- i thought it was looking-😭

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#6

Toucan Sam

Toucan Sam

Kellogg's Report

NoodleBear
Community Member
4 months ago

Aw, why’d they get rid of the old one??

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#7

Mr Clean

Mr Clean

Mr Clean Report

Jazzy C.
Community Member
4 months ago

and.. still bald...

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#8

Julius Pringles

Julius Pringles

https://www.pringles.com/us/home.html Report

NoodleBear
Community Member
4 months ago

Yikes

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#9

Kool-Aid Man

Kool-Aid Man

Kool-Aid Report

Average Grizzlies Fan
Community Member
4 months ago

The old one is going to give me nightmares lol

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#10

The Burger King

The Burger King

Burger King Report

NoodleBear
Community Member
4 months ago

I don’t understand the reason for a plastic face when you could just hire an actor

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#11

Chester Cheetah

Chester Cheetah

Cheetos Report

NoodleBear
Community Member
4 months ago

Not that much different tbh

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#12

Sun-Maid

Sun-Maid

Sun-Maid Report

NoodleBear
Community Member
4 months ago

She looks like she grew up

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#13

Quiky

Quiky

Nesquik Report

Gold roses
Community Member
4 months ago

Kind of the same

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#14

Pillsbury Doughboy

Pillsbury Doughboy

Pillsbury Report

Zoila Flores Pena
Community Member
4 months ago

No difference.

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#15

Jolly Green Giant

Jolly Green Giant

Green Giant Report

NoodleBear
Community Member
4 months ago

He looks pretty much the same

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#16

Rich Uncle Pennybags

Rich Uncle Pennybags

Hasbro Report

Community Member
4 months ago

Whoa there hang on..HE HAD A NAME?!?

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#17

Mr Peanut

Mr Peanut

Planters Report

Jack Thompson
Community Member
4 months ago

Ew

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#18

Alfred E. Neuman

Alfred E. Neuman

Mad Magazine Report

NoodleBear
Community Member
4 months ago

There’s no difference

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#19

Cap'n Cruch

Cap'n Cruch

Cap'n Crunch Report

Wendy Jivraj
Community Member
4 months ago

I like the old one better

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#20

Cornelius Rooster

Cornelius Rooster

Kellogg's Report

Avery S Alberico
Community Member
4 months ago (edited)

their slogan was "breakfast is the most important meal of the day" so it isn't true, only marketing

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#21

Energizer Bunny

Energizer Bunny

Energizer Report

Jazzy C.
Community Member
4 months ago

looks like he had too many donuts.

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#22

Dig'em Frog

Dig'em Frog

Kellogg's Report

Average Grizzlies Fan
Community Member
4 months ago

I just saw their slogan: Honey Smackin' Good

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