Meghan Markle Makes Surprise Brand Launch Just Before Prince William Speaks At Awards Ceremony
Meghan Markle has made a comeback on Instagram with the surprise announcement of a new brand launch, which came shortly before Prince William gave a speech at an awards ceremony in honor of his mother, Princess Diana.
The new Instagram account introduces the world to American Riviera Orchard, a brand that appears to be the Duchess of Sussex’s invitation to customers to have a seat at her dining table.
American Riviera Orchard seems to be a luxury lifestyle brand that is expected to focus on home, garden, food, and general lifestyle wares. The brand launch comes as Netflix is gearing up to release Meghan’s new cookery show, where she will not only showcase her cooking talents but also promote her own product line.
Meghan Markle has launched a luxury lifestyle brand that will coincide with her new cookery show on Netflix
Image credits: Chris Jackson/Getty Images
It is understood that American Riviera Orchard plans to sell tableware, drinkware (including decanters), kitchen linens, and edible treats, such as jellies, jams, marmalade, and spreads. A book and a blog are also expected to come along the way.
The umbrella idea may also include a physical shop where tableware, mugs, jams, tablecloths, and recipe books are expected to be sold.
“It’s a lifestyle and cooking brand called American Riviera Orchard,” an insider told the Daily Mail.
The new Instagram page uploaded a story showing Meghan Markle in the kitchen
NEW: The Duchess of Sussex launches her new lifestyle blog ‘American Riviera Orchard’ the evening her husband and brother-in-law are expected to honour the legacy of their late mother, Princess Diana.
🎥 Instagram / americanrivieraorchard pic.twitter.com/Dfbv86ERCI
— Cameron Walker (@CameronDLWalker) March 14, 2024
“The brand is meant to coincide with the launch of a new cookery show for Netflix. Meghan will be making, and selling, products such as jams,” they added. “And at some point there will be a book and blog etc.”
Royal Family observers were quick to point out that the timing of the announcement “is no accident,” as it came moments before Prince William arrived at the Diana Legacy Award event.
The timing of the announcement “is no accident,” a royal commentator said
Image credits: Arthur Edwards – WPA Pool/Getty Images
“The Sussexes in my opinion do nothing by accident and timing is often absolutely pivotal,” Royal commentator Richard Fitzwilliam told the Daily Mail. “We found that out one way over the weekend and we’ve now just been reminded that there may be more shots in their locker than some of us thought. And it’s no accident.”
“For years they’ve been unpredictable but they have been predictable in one sense, and that is the unerring timing when they believe it’s beneficial to get information out. They don’t do anything by accident.”
The Ultimate Brand For All You Wannabees! Nothing Says "Wannabee!! Like American Riviera " Yep, a winning marketing strategy.
Brave of you to comment at all, Markle being a very divisive topic to say the least, at least here in the UK. I will say no more, it's too early in the morning to deal with trolls.
Load More Replies...
Yes, it's pretentious and merching off of royal titles, but she won't be the first or the last to sell overpriced stuff to (wealthy) people willing to part with their money.
The Ultimate Brand For All You Wannabees! Nothing Says "Wannabee!! Like American Riviera " Yep, a winning marketing strategy.
Brave of you to comment at all, Markle being a very divisive topic to say the least, at least here in the UK. I will say no more, it's too early in the morning to deal with trolls.
Load More Replies... Yes, it's pretentious and merching off of royal titles, but she won't be the first or the last to sell overpriced stuff to (wealthy) people willing to part with their money.
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