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IKEA Recreates The Famous Living Rooms From The Simpsons, Friends And Stranger Things With Its Products
Some rooms feel so familiar to us that they immediately make us feel right at home; even if we never stepped foot in them before. I grew up watching endless reruns of The Simpsons and could immediately identify the iconic living room in the opening credits, but what would it look like in real life?
The latest ad campaign from Ikea in the United Arab Emirates has the answer, after rummaging through the furniture giant’s vast catalog to recreate some iconic TV living rooms. Dubbed “Ikea Real Life,” the campaign took two months to bring together, with the furniture pieces enhanced by 3D digital software to recreate rooms from The Simpsons, Friends, and Stranger Things.
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The Simpsons
Image credits: FOX
Image credits: IKEA
Image credits: IKEA
“The Ikea team worked closely with the creatives for months. They went through hundreds of items to find the perfect pieces that would bring those iconic rooms,” Vinod Jayan, managing director for IKEA in the UAE, Qatar, Egypt and Oman, told Adweek.
“It was a great collaborative effort that led up to a stunning result. A true testament of what IKEA represents: a place where everyone can bring whatever idea they see or have to life.”
Friends
Image credits: Warner Bros
Image credits: IKEA
Image credits: IKEA
We think they did a pretty good job! You can check out more about the individual furnishings on this special page for the project, in case you fancy bringing a little of 742 Evergreen Terrace into your own house. What do you think? Which other rooms would you like to see given the Ikea treatment? Let us know in the comments!
Stranger things
Image credits: 21 Laps Entertainment
Image credits: IKEA
Image credits: IKEA
Here’s what people had to say about the fun campaign
What do you think ?
Stephanie Chapman 6 years ago
They would just need a rug that really tied the room together.
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Eagle Girl 6 years ago
The comment about the 'Fight Club' apt is spot on! Everything is from IKEA. How did they miss that? :D
Amber Jouer 6 years ago
Because the first rule of Fight Club is you do not talk about Fight Club
Load More Replies...
R.s. Potter 6 years ago
I'm surprised they didn't do Sheldon's living room from Big Bang Theory.
R.s. Potter 6 years ago
There's a great website called Ikeahackers.net. Features lots of creative ways that people have modified common Ikea items to make something completely different for their homes.
Amazon QT 6 years ago
I’ve seen it and a great idea. Very clever and creative.
Load More Replies... Amber Jouer 6 years ago
I completely expected to see the actors (or animated characters) show up and sit down in those. Well done.
Kourtney Tente 6 years ago
I don’t see full resemblance in the friends living room. It’s kind of disappointing
Cathy Coyer 6 years ago
Oh, so many more to do, what a hoot! how about each family from Desperate housewives? Go back farther, Archie Bunker, Andy Griffith, Captain Kangaroo!
Celtic Pirate Queen 6 years ago
I'm sorry, but painting the walls purple does't equate to Monica's apartment. I was never a big "Friends" fan, but I really did love that apartment. The version you've shown here has none of the warmth or layered family heirlooms. Big fail.
Amazon QT 6 years ago
Years ago I saw a study on the apt. rents and house values of popular sitcoms and 95% of the characters or “people” living in those places wouldn’t be able to afford it in real life. I was a cool study. IMO
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Giorgio Prodoti 6 years ago
Ikea also could recreate GOT cosplay, in fact they used their carpets for the night whatchers costumes.
Amazon QT 6 years ago
Yep, they dyed the lighted colored sheep’s rug for the neck line.
Load More Replies...
Stephanie Chapman 6 years ago
They would just need a rug that really tied the room together.
Load More Replies... Eagle Girl 6 years ago
The comment about the 'Fight Club' apt is spot on! Everything is from IKEA. How did they miss that? :D
Amber Jouer 6 years ago
Because the first rule of Fight Club is you do not talk about Fight Club
Load More Replies... R.s. Potter 6 years ago
I'm surprised they didn't do Sheldon's living room from Big Bang Theory.
R.s. Potter 6 years ago
There's a great website called Ikeahackers.net. Features lots of creative ways that people have modified common Ikea items to make something completely different for their homes.
Amazon QT 6 years ago
I’ve seen it and a great idea. Very clever and creative.
Load More Replies... Amber Jouer 6 years ago
I completely expected to see the actors (or animated characters) show up and sit down in those. Well done.
Kourtney Tente 6 years ago
I don’t see full resemblance in the friends living room. It’s kind of disappointing
Cathy Coyer 6 years ago
Oh, so many more to do, what a hoot! how about each family from Desperate housewives? Go back farther, Archie Bunker, Andy Griffith, Captain Kangaroo!
Celtic Pirate Queen 6 years ago
I'm sorry, but painting the walls purple does't equate to Monica's apartment. I was never a big "Friends" fan, but I really did love that apartment. The version you've shown here has none of the warmth or layered family heirlooms. Big fail.
Amazon QT 6 years ago
Years ago I saw a study on the apt. rents and house values of popular sitcoms and 95% of the characters or “people” living in those places wouldn’t be able to afford it in real life. I was a cool study. IMO
Load More Replies... Giorgio Prodoti 6 years ago
Ikea also could recreate GOT cosplay, in fact they used their carpets for the night whatchers costumes.
Amazon QT 6 years ago
Yep, they dyed the lighted colored sheep’s rug for the neck line.
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