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I started this logo design project in 2011, as an experiment to see how well I could imitate real logos and reveal what they're really all about.
Here are 30 new ones, see the links here and here for even more of these cool logos.
More info: Facebook | Instagram
This post may include affiliate links.
#1
36-year-old Viktor hails from Uppsala, Sweden and loves nurturing his creative side; he has been a freelance designer for some years now and has worked with the likes of Ray-Ban, Universal Music Group and IKEA. Speaking to Bored Panda, Viktor said he got the idea for these 'honest' company logos as a little project to have fun with, and it has grown and grown. "I just wanted to see how well I could imitate real logos of big brands, and insert new words and messages into them, to give them more truthful meaning," he told us.
"I just love the process of trying to find the best possible words, ones that either rhyme or look the same visually as the original - it's sometimes hard and takes a long time to scroll through possible words, but sometimes it just takes a few minutes to get idea. This is my favorite part of the whole process; it's like a jigsaw puzzle, looking for the correct pieces."
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#2
Laugh Fan 6 years ago
Heard someone call it Faceache on TV yesterday... rather liked it.
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Grumble O'Pug 6 years ago
I must follow too many cute dogs and horses and stuff like that. I like Instagram.
#3
Gina Amesbury 6 years ago
I wouldn't have seen that if you didn't point it out! I love it! Nice job on detail Viktor!
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Podunkus 6 years ago
Now when I try to Google “Victor Hertz” nothing shows up! OK, just kidding.
Anthony Yuen 6 years ago
Isn't it an irony that one needs to Login to Control to upvote this Logo of Control?
Freya the Wanderer 6 years ago
If you don't like your searches being spied on, use DuckDuckGo.
The redesigned logo ideas can be read as a social critique, exploring themes about capitalism, consumerism and our own habits and behaviors, too. Viktor told us that it was a conscious decision to show the ugly truth this time, and thought long and hard about how to best represent each and every one of the big companies.
"Of course, most of them are very critical and harsh, I almost felt bad on a few occasions," he told us. "But if I find something that makes sense and contains some truth, I just have to do it. It's like a graphic designer's version of tourette syndrome haha."
"But yes, I'm also a hypocrite. I use many of these products and services and enjoy them!"
#4
Flameclaw 6 years ago
It is true. Disney do own a lot of franchises. Try to name one that isn't DC. I'll wait.
Michelle 6 years ago
Just in case you don't know, the VP of Disney recently got sentenced for pedophila. You still start to see more arrests now, but this only the tip of the iceberg. Pedos are rampant everyone worldwide in the gov't, Hollywood, monarchy, Vatican, in the elite, etc. Usually the only arrests you see are with laypeople b/c the elite & the gov't they control are protected.
Roy Phillips 6 years ago
"Disney: What it can't create, it co-opts." Or, as David Letterman said of one of his bosses who was allegedly in charge of creative efforts at NBC: "He was in charge of what NBC called their creative efforts, but the truth is. he couldn't create gas after a bean dinner!" "
Amira rose butchet 5 years ago
I know about 10 movies. The star, storks, secret life of pets,..... The list goes on.
Billy Beecham 6 years ago
I think the Catholic Church will be your biggest foe on that one Disney.
#5
thanoskitten 6 years ago
For a second I didn't notice what was wrong and I had to take a closer look
TheAnimeGirl 6 years ago
I will just binge watch anime on there. It good( look at my username)
Steve Cruz 6 years ago
This is brilliant and isn't detraction, just true! Binge-watching was limited to re-runs before NEXTFIX, Now legions of people call in sick to work to binge on their favorite programs the day they come out.
Viktor's goal with this batch of design ideas was to change the original logo artworks, not just the words, to give himself a new challenge and step up his game a bit. We think he has definitely succeeded!
"I'm probably most happy with the Nestlé (Noethics) logo design idea, changing the little cute and happy bird family into an eagle swooshing down, coming to eat the eggs in the nest, " he said while reassuring us that this is an ongoing project. "There will definitely be more!"
#6
Bonnie Clyde 6 years ago
Accurate! Just Google phrases like Nestlé boycott and you'll quickly learn about all kinds of horrible things they're doing. :( My country won't even enforce our laws on them properly and they are basically stealing water from indigenous communities.
Grumble O'Pug 6 years ago
Yup. Their policy to make water into their b***h is f*****g up the world.
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Lily Faith 6 years ago
Wow I know about this just by now! I'm not buying their products starting today!
Ruth Kendall 6 years ago
Wow! from the comments I'm seeing I may need to do more research on the company and perhaps-boycott Nestle
#7
Daria B 6 years ago
Do not watch Coco in an airplane. Do not make my same mistake. ♥ The flight attendant didn't want to interrupt me, to keep my privacy, I felt the female solidarity.
Kaisu 6 years ago
I just recently watched Coco and I cried my eyes out! It was so good!
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Louise Stange-Wahl 6 years ago
...and to all the adults who can't get through the first 10 minutes of UP without crying a deluge...you are not alone! Same with INSIDE OUT. First time I saw UP, it is so truthful and so on the mark, that I had to shut off the DVD and wait until I had a nice Rum and Mexican Coca-Cola to steel myself. WARNING for those who have not seen these..don't say we didn't warn you! OH--and I am not even mentioning TOY STORY 2 when Emily abandons Jessie. WAAHHHH! https://www.youtube.com/watch?v=KwiYyzdbbh0&t=2s
#8
WallFlowers 6 years ago
I like falsehood, it makes a statement, bunch of narcissistic people posing for their "crowd"
Billy Beecham 6 years ago
Great one. People place too much importance on that. By the way, don't forget to post when you'll be out of house for extended periods. Oh, and make sure you post all those selfie updates showing us where you are at that exact moment. We love having the extra time to rummage through your stuff looking for all those hidden treasures. We love and support all the hard working folks who spend all their days exposing all their secrets to us. It makes our profession so much easier and safer!
#9
Nora H. 6 years ago
Yeah, if that's your thing. If you just want to see cute kitties, there's that also. You select the subs you're interested in, nothing is forced on you, and that's exactly why I like it. And hey, if you like porn, knock yourself out.. ;)
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The Girl on Fire 6 years ago
At least it isn't nearly as bad as most of the others- I do love Reddit.
Nora H. 6 years ago
And that's what makes it so great and diverse. There's literally a sub/something for everyone.
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DjLaureth Jezebelle 6 years ago
Porn belongs on /b/4chan, lol. And pornhub. Everywhere else, you deserve a warning label so you know what you do (or in my case don't) want to watch. What can I say, when I'm hungry, I don't want to watch someone eating cake on a media screen either?
Nora H. 6 years ago
There's always an NSFW warning on those things. So don't worry, your sensitive gaze won't fall upon any unexpected filth (unless you want it to)..
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#10
Analyn Lahr 6 years ago
Not just that brand, of course. All of them, really. But I believe the actual Marlboro Man died of lung cancer.
Bored Fox 6 years ago
Actually Eric Lawson died because COPD (Chronic obstructive pulmonary disease) , but that was also result of his smoking.
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Jyri Hakola 6 years ago
Weird typography. First C works ok but my eyes still wants to see the second C as letter G
Viktor Hertz 6 years ago
Yeah, that's true! It's the exact same "C", though, but yeah, I see it too now : )
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Debra Davitt 6 years ago
About time the truth came out, n yr making them millions and government get almost half ,send it abroad ,then re-import it just so we pay a lot more than other countries! Do the math!
Roy Phillips 6 years ago
youtube post of Adult Swim and Robot Chickens skit, Cartoon Smokers: https://www.youtube.com/watch?v=e179eBHrUyQ
Roy Phillips 6 years ago
From a Mad magazine reaction to Joe Camel, the corporate mascot in charge of finding new customers at the same rate their old customers were dying off, a toon was shown of Joe Camel at the doctor's office, and the doctor was telling smooth-talkin' Joe "Since you are such a smooth character, I'm gonna give it to you straight: You have cancer of the hump!" RIP, Joe!
#11
2WheelTravlr 6 years ago
The original Starbux logo showed bewbs. This is a fat version of her.
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Sammiche 6 years ago
As a barista, the one thing I have to point out more than anything else is this: there are no truly sugar-free frappuccinos. We use a gum base to keep them from turning into bricks in the blender, and that base has sugar in it. ⭐️THE MORE YOU KNOW 🌈
Steve Cruz 6 years ago
Coffee bean nipples and triple chins: HILARIOUS! She should have been gripping dollar signs.
Gina Amesbury 6 years ago
She's heavy! Omg this is accurate, my dress had a drink from there yesterday and it was like drinking candy
#12
Oathbraker 6 years ago
It's the FIFA logo, in case someone was wondering. I believe some people call it "soccer".
Kaisu 6 years ago
And Fifa is extremely corrupted, hence the mafia comment
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Maxie Berkmann 6 years ago
I didn't even notice that until I read your comment.
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#13
Amery 6 years ago
We truckers DELIVER THERE to FEED AND CLOTHE 'all kinds of' people that frequent their premises, yet can NOT park our rigs there without getting a $500 boot or tow, even AFTER SHOPPING. Currently boycotting, tbh.
Sandy Kavanaugh 6 years ago
It's reprehensible that they want you there til they don't need you, then run you off. I swear, I'd bet money they own the towing company that boots the trucks. They suck and I refuse to buy their c**p.
Load More Replies... Steve Cruz 6 years ago
Every store holds "classes" for their underpaid employees to navigate local and state benefits for the poor. They have teams of experts figure out how their employees can receive food stamps (redeemable at work WITH the employee discount!), housing, utility and medical benefits, while the profits go to the insanely wealthy Walton clan: who will hopefully be dying-off soon... but alas, Republicans dispensed with the Estate Tax, so all the money will be passed along to the next group of American financial royalty.
Miguel Rosas 6 years ago
Uhh hello they are in business not big brothers or a assist support group
Scott Paladini 6 years ago (edited)
Like an addictive drug... you shop at WalMart saving all kinds of money, but feel scummy afterwards when you find out how much they pay and how they treat their employees, vendors, and truckers. Then, why is it whenever I'm at WalMart, I always stop for a moment to look around at the other shoppers and ask myself, "am I really one of these freaks???" https://www.sadanduseless.com/people-of-walmart/
#14
Jolee Koop 6 years ago
I used to go to Toy R Us with my family every birthday. So sad that the companies now gone
#15
Scott Paladini 6 years ago
Hey! What's wrong with getting picked up by directionally-challenged people in crappy non-descript cars with basic bones non-commercial/livery insurance? I mean, why should I have to pay for a taxi company's high insurance rates, maintenance costs, dispatcher, brick & mortar building, AND be driven by a cab-driver/person who actually knows where they're going? Screw it... I go for the 'cutesy' little phone app and the moronic haphazardness of Uber! Take a risky ride in an Uber today! (Just don't expect to get anywhere on time or get involved in an accident and expect to have any of your bills paid for....) Yay capitalism!
Jane Alexander 6 years ago
May I add that legit cab drivers are thoroughly police screened. My son drove a yellow cab until Uber ruined everything.
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#16
Gina Amesbury 6 years ago
Real question here 🙋 please don't hate, I don't have Snapchat, can someone explain this one to me?
soundlessblue 6 years ago
You upload pics/vids and they last for a day or so I guess and then they disappear And you can text on it too. I'm not sure how far it has changed since two years back but that was the basic concept of it when I last had it
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#17
Oathbraker 6 years ago
And some humor. I'm no expert on comics, but I think what sets Marvel and DC apart is that Marvel can laugh at themselves. (Plus excellent actor chemistry.) DC is far too serious.
ZeitCycloneTangram 6 years ago
Try watching "Shazam!", a comedy by DC, to put it most accurately...
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Daria B 6 years ago (edited)
Actually, it's "MAINLY colourful and dynamic sets of artworks combined with dialogues that tell an INFINITY of stories through a variety of characters". Come on, Marvel has waaaaaay more comics than films, but I guess people either don't wanna read, and many of those who do, have their noses too high up to read a comicbook and recognise its artistic and literary value.
NoYFB 6 years ago
Marvel movies would suck without CGI. Why people suggest CGI is a bad thing?
Perry Swift 6 years ago
Well if a film is just a load of CGI and fighting with the flimsiest of storylines, then it's not a very good film is it?
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Da Goodbois 6 years ago
Screw this! What the hell! Marvel's cgi is better then this idiots photoshop or whatever it is! Instant down vote!
#18
Oathbraker 6 years ago
They really f****d up with those emissions, didn't they? Oh well, they still have Audi, Bugatti, Porsche, Bentley, Seat, Skoda and Lamborghini to rely on. I just hope they don't start a proxy war with Disney for world domination.
Mark 6 years ago
Probably no more than any other car company, they were just the one who got caught out. I dare say that others cleaned up their act as a result though.
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Scott Paladini 6 years ago
Dr Porsche couldn't wait to get away from "the people's car" back in the late 1940's, the car he was charged with making by Hitler himself! Now look at this bag-o-s**t conglomerate!
2WheelTravlr 6 years ago
Perfect, and not just because of the most recent emissions fiasco, the company was literally founded on a lie.
#19
Viktor Hertz 6 years ago
This comment inspired me to do this, thank you Vic! :D Toblerone-...60a8a5.jpg 
Saulo Frota 6 years ago
I was trying to find the bear on the mountain, but then I saw the heart. Brilliant.
danielw 6 years ago
home to be with his family? it was a temporary love, after all :P
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#20
Kaisu 6 years ago
I recommend watching the John Oliver piece on Amazon, it shows how terribly the employees there are treated
Freya the Wanderer 6 years ago
I haven't spent a nickel on Amazon in years! When I want to shop on-line I look for alternative sites, of which there are plenty.
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Michelle 6 years ago
FYI - Amazon spies on you with your Alexa. Do NOT get smart devices. They are all created so people can either hack your home or the gov't can spy on you. People have already been arrested b/c they can listen to everything you are saying. Also, Amazon is in bed with the gov't.
Em B 6 years ago
Reminding of the line from Buzz Lightyear, in a Toy Story, "Reactors.... ON!"
Larissa McDonald 6 years ago
Not just them but the postal employees who have to traffic their s**t too. Ridiculous what you can order online people make me sick
#21
Jyri Hakola 6 years ago
Don’t cry, after first 30 minutes your compressed legs does not anymore feel anything and it eases up...
#22
Martata 6 years ago
Looool and Google, Facebook, Apple, Samsung and etc don't spy on you and sell your information to third parties and etc looool Right.
Michelle 6 years ago
Actually, they ALL work for the gov't & provide the criminal gov't with all of your info. It's not just providing EVIL CORPS, although evil corps & the gov't are all part of the same pie.
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Just Curious 6 years ago
Wait, I don’t understand these comments... are people on here actually defending a company that is, in all likelihood, the cyber-espionage arm of a corrupt, hostile, respressive, communist government?
Jose Paolo Cruz 6 years ago
Thing is, unless there's solid proof. And no "Everyone knows they are hacking us." reasoning. Then Innocent til proven guilty applies.
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Wil Vanderheijden 6 years ago
Guilty and when proven innocent, still guilty because some paranoid senile old man has to have his trade war.
danielw 6 years ago
not just the US. other groups have similar concerns. other nations/parties have come to the conclusion that it can be contained, but nobody is really thinking they can absolutely trust Huawei.
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#23
Daria B 6 years ago
It wasn't their last phone, a few new models were released since then and no issues about it. In fact, some time has past since the EXPLOSIVE HOT TOPIC with that one faulty Samsung phone. Feeling old yet? ♥
Load More Replies... Amanda Ammermann 6 years ago
whyyyyy is this not higher, as a galaxy user I nearly died at this one ! lmaaooooo
Clare Kelley 6 years ago
Are you trying to view it on your Samsung phone?
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Martin Forbes 6 years ago
Ah.. their fridges make this noise too, sometime late at night when the house is as silent and then BANG !! the fridge makes itself known. Turns out the inner walls aren't expanding and contracting like to outer walls are and the bang is actually a section of the wall popping back into place, according to the Samsung engineer who was there to sort my tumble dryer, and explained to me what it was causing that noise when it banged when he was there.
Mark 6 years ago
Reference to Samsung phones that have had battery "issues"
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#24
Steve Cruz 6 years ago
This one is GOOOOD! Long before the rape tactics became common knowledge, it was known that Harveyrapist and his brother acquired independent films from around the world, then re-cut them and ordered re-shoots -- often running into conflicts with filmmakers and then sabotaging their projects. The most famous was SNOWPIERCER. Director Bong Jooh-ho fought the recut, told everyone he didn't approve and wanted his name removed. So did many in the cast. So TWC released both versions to prove theirs would do better. Their version tanked, so they released the original and limited it to 30 theaters nationwide, to fulfill the distribution contract, but guarantee no profits. Critics sought it out, hailed it, and the board of TWC forced redistribution and sued the big fat brothers.
Anna Repp 6 years ago
I loved Snowpiercer, but never heard of this story. Now I need to research which version it was that I saw.
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#25
Podunkus 6 years ago
Deutsche Bank is sure getting their comeuppance these days, aren’t they? But it’s always the employees who suffer for it, never the top guys.
#26
Natters 6 years ago (edited)
"MUSIC SOUNDS BETTER WITH PREMIUM! CLICK ON THE BANNER TO FIND OUT MORE." JUST as I'm about to fall asleep. Every time.
morgan jeffries 6 years ago
It's not about us. It is for the artists who don't get paid much
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Markus Weiler 6 years ago
What makes me sad is the preassure on the artists. There's no time for intros any more, because they fear the songs get pushed away...
Amina Eriksson 6 years ago
For those that don't get this. It's about how badly artists are paid by Spotify per played tune.
Nikki Angulo 6 years ago
Or just pay for the songs you like through itunes, or by buying CDs and make a playlist on your phone, then you are supporting the artists you like, and there are no pop-ups or songs you don’t want to listen to on your playlists.
#27
Viktor Hertz 6 years ago
Yeah, I was lucky to be able to just flip it, saved me a few minutes in the process hehe
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#28
Jeff Requier 6 years ago
WRONG, you have now invalidated everything else by posting lies about this company. People would rather third world countries starve than have "GMO" foods. Go ask a scientist.
#29
#30
Viktor Hertz 6 years ago
You mean what's in your avatar? My guess is a pubic hair
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Bob Beltcher 6 years ago
Old Enron logo. Some of y'all couldn't walk yet when they went down. I still don't believe Ken Lay died. It's a dummy and he now lives on a private island somewhere.
Podunkus 6 years ago
I *almost* bought some Enron stock 20 years ago. But I remembered the good advice I had read somewhere about NEVER investing in something you don’t understand. Fine, I thought... I’ll look into it then. But I couldn’t for the life of me figure out what that company actually did to make money, so I stayed away. I feel sorry for the folks who didn’t.
Scott Paladini 6 years ago
....and they took their accounting company Arthur Anderson down with them! 25,000 +/- lost jobs because of the fraud perpetuated by Lay & Skilling!
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What do you think ?
Podunkus 6 years ago (edited)
Good stuff! I enjoyed this a lot. Uh-oh... corporate bots are downvoting all of us who liked this post. Oh, well. Next thing you know, those companies will no longer be accepting my BoredPanda discount card.
M.J. 6 years ago
Why does everyone in here have so many downvotes for liking this post?! Wtf?! There's so much truth in every single one. Great job! And who ever downvotes me for that... Well, you know what...
Jeff Requier 6 years ago
The Monsanto one is wrong. Corn is a gmo, thats how we are able to Eat corn in the first place. Someone even gave me Cotton candy flavored grapes from a hipster grocery store. Monsanto tried making a rice that had carotene in it for third world countries and morons in North America got it stopped
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Viktor Hertz (Post author) 6 years ago
"LeftOut". No, I've been thinking about this one, will do my best!
Load More Replies... Wil Vanderheijden 6 years ago
Great work, we all have a good laugh and next book our holiday flight on Ryan Air and post on Facebook and Instagram what a magnificent deal we got from good old Mr. Ryan.
Podunkus 6 years ago (edited)
Good stuff! I enjoyed this a lot. Uh-oh... corporate bots are downvoting all of us who liked this post. Oh, well. Next thing you know, those companies will no longer be accepting my BoredPanda discount card.
M.J. 6 years ago
Why does everyone in here have so many downvotes for liking this post?! Wtf?! There's so much truth in every single one. Great job! And who ever downvotes me for that... Well, you know what...
Jeff Requier 6 years ago
The Monsanto one is wrong. Corn is a gmo, thats how we are able to Eat corn in the first place. Someone even gave me Cotton candy flavored grapes from a hipster grocery store. Monsanto tried making a rice that had carotene in it for third world countries and morons in North America got it stopped
Load More Replies... Viktor Hertz (Post author) 6 years ago
"LeftOut". No, I've been thinking about this one, will do my best!
Load More Replies... Wil Vanderheijden 6 years ago
Great work, we all have a good laugh and next book our holiday flight on Ryan Air and post on Facebook and Instagram what a magnificent deal we got from good old Mr. Ryan.
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