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My 30 Honest Logos That Show The Truth About Famous Companies
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I started this logo design project in 2011, as an experiment to see how well I could imitate real logos and reveal what they're really all about.
Here are 30 new ones, see the links here and here for even more of these cool logos.
More info: Facebook | Instagram
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36-year-old Viktor hails from Uppsala, Sweden and loves nurturing his creative side; he has been a freelance designer for some years now and has worked with the likes of Ray-Ban, Universal Music Group and IKEA. Speaking to Bored Panda, Viktor said he got the idea for these 'honest' company logos as a little project to have fun with, and it has grown and grown. "I just wanted to see how well I could imitate real logos of big brands, and insert new words and messages into them, to give them more truthful meaning," he told us.
"I just love the process of trying to find the best possible words, ones that either rhyme or look the same visually as the original - it's sometimes hard and takes a long time to scroll through possible words, but sometimes it just takes a few minutes to get idea. This is my favorite part of the whole process; it's like a jigsaw puzzle, looking for the correct pieces."
The redesigned logo ideas can be read as a social critique, exploring themes about capitalism, consumerism and our own habits and behaviors, too. Viktor told us that it was a conscious decision to show the ugly truth this time, and thought long and hard about how to best represent each and every one of the big companies.
"Of course, most of them are very critical and harsh, I almost felt bad on a few occasions," he told us. "But if I find something that makes sense and contains some truth, I just have to do it. It's like a graphic designer's version of tourette syndrome haha."
"But yes, I'm also a hypocrite. I use many of these products and services and enjoy them!"
For a second I didn't notice what was wrong and I had to take a closer look
Viktor's goal with this batch of design ideas was to change the original logo artworks, not just the words, to give himself a new challenge and step up his game a bit. We think he has definitely succeeded!
"I'm probably most happy with the Nestlé (Noethics) logo design idea, changing the little cute and happy bird family into an eagle swooshing down, coming to eat the eggs in the nest, " he said while reassuring us that this is an ongoing project. "There will definitely be more!"
Accurate! Just Google phrases like Nestlé boycott and you'll quickly learn about all kinds of horrible things they're doing. :( My country won't even enforce our laws on them properly and they are basically stealing water from indigenous communities.
Not just that brand, of course. All of them, really. But I believe the actual Marlboro Man died of lung cancer.
It's the FIFA logo, in case someone was wondering. I believe some people call it "soccer".
And some humor. I'm no expert on comics, but I think what sets Marvel and DC apart is that Marvel can laugh at themselves. (Plus excellent actor chemistry.) DC is far too serious.
They really fucked up with those emissions, didn't they? Oh well, they still have Audi, Bugatti, Porsche, Bentley, Seat, Skoda and Lamborghini to rely on. I just hope they don't start a proxy war with Disney for world domination.
Good stuff! I enjoyed this a lot. Uh-oh... corporate bots are downvoting all of us who liked this post. Oh, well. Next thing you know, those companies will no longer be accepting my BoredPanda discount card.
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Hah-hah-hah-!
Fantastic job. Thanks for posting them.
Thank you!
Why does everyone in here have so many downvotes for liking this post?! Wtf?! There's so much truth in every single one. Great job! And who ever downvotes me for that... Well, you know what...
The Monsanto one is wrong. Corn is a gmo, thats how we are able to Eat corn in the first place. Someone even gave me Cotton candy flavored grapes from a hipster grocery store. Monsanto tried making a rice that had carotene in it for third world countries and morons in North America got it stopped
Wrong. No "morons" stopped "golden rice". It did not work as promised (like many other Monsanto products). And, no, the original corn (from teosinte) was not GMO. The Central American folk that pulled off this feat had no knowledge of genes, much less the technology to manipulate them. Oh, I guess you bought the Monsanto BS that grafting two trees together is GMO technology. Then, how did Monsanto get a patent on GMO technology as something new, never done before in the history of the world, so they were entitled to the exclusive rights thereto? Can't have it both ways, unless you suspend logic to swallow their doublespeak.
Monsanto has some super awful business practices outside of what your stance on GMOs is. For example, they have trademarked ALL of their seeds. This means that if you are a farmer and get Monsanto seeds, you have to get them next year if you want that same plant. You cannot use seeds from the previous yield or else they will sue you. Not they can sue you. They WILL sue you. Also, this includes if a neighboring farm has Monsanto plants and the seeds from their crop are brought on to your land, even by natural means like the wind, they WILL sue you for copyright infringement.
Golden Rice could save thousands of children from blindness from vitamin A deficiency. As far as wind blown seeds, google it and look at the actual case. It wasn’t what I thought and I started out as a Monsanto hater. If you’ve got a better way to keep the population of this planet alive, something better than modern farming methods, let’s hear it. DuPont saved 500,000,000 lives with the high yield dwarf wheat Norman Borlaug developed. Everyone on the planet should know his name and be grateful.
Monsanto is a monster. They create health problems with their lousy poisons. Corn no longer tastes like it should. We must stop them from monopolizing and manipulating our food.
😡
Where did you get the idea that corn is a gmo?
This comment is hidden. Click here to view.
There is a difference between selection and genetic modification. Learn some basic science. The carotene story is great, but it doesn't offset their murderous trade in proprietary seeds leaving farmers in court cases over windblown gmo crap invading their crops. Or farmers in those third world nations you tout stuck in a rut of not owning their own seeds. They are monstrous, they don't care. Apologists need some BASIC understanding.
Grumble-O-Peg, You are so right! Sorry that all I could do was take off one of the downvotes.
Good stuff! I enjoyed this a lot. Uh-oh... corporate bots are downvoting all of us who liked this post. Oh, well. Next thing you know, those companies will no longer be accepting my BoredPanda discount card.
This comment is hidden. Click here to view.
Hah-hah-hah-!
Fantastic job. Thanks for posting them.
Thank you!
Why does everyone in here have so many downvotes for liking this post?! Wtf?! There's so much truth in every single one. Great job! And who ever downvotes me for that... Well, you know what...
The Monsanto one is wrong. Corn is a gmo, thats how we are able to Eat corn in the first place. Someone even gave me Cotton candy flavored grapes from a hipster grocery store. Monsanto tried making a rice that had carotene in it for third world countries and morons in North America got it stopped
Wrong. No "morons" stopped "golden rice". It did not work as promised (like many other Monsanto products). And, no, the original corn (from teosinte) was not GMO. The Central American folk that pulled off this feat had no knowledge of genes, much less the technology to manipulate them. Oh, I guess you bought the Monsanto BS that grafting two trees together is GMO technology. Then, how did Monsanto get a patent on GMO technology as something new, never done before in the history of the world, so they were entitled to the exclusive rights thereto? Can't have it both ways, unless you suspend logic to swallow their doublespeak.
Monsanto has some super awful business practices outside of what your stance on GMOs is. For example, they have trademarked ALL of their seeds. This means that if you are a farmer and get Monsanto seeds, you have to get them next year if you want that same plant. You cannot use seeds from the previous yield or else they will sue you. Not they can sue you. They WILL sue you. Also, this includes if a neighboring farm has Monsanto plants and the seeds from their crop are brought on to your land, even by natural means like the wind, they WILL sue you for copyright infringement.
Golden Rice could save thousands of children from blindness from vitamin A deficiency. As far as wind blown seeds, google it and look at the actual case. It wasn’t what I thought and I started out as a Monsanto hater. If you’ve got a better way to keep the population of this planet alive, something better than modern farming methods, let’s hear it. DuPont saved 500,000,000 lives with the high yield dwarf wheat Norman Borlaug developed. Everyone on the planet should know his name and be grateful.
Monsanto is a monster. They create health problems with their lousy poisons. Corn no longer tastes like it should. We must stop them from monopolizing and manipulating our food.
😡
Where did you get the idea that corn is a gmo?
This comment is hidden. Click here to view.
There is a difference between selection and genetic modification. Learn some basic science. The carotene story is great, but it doesn't offset their murderous trade in proprietary seeds leaving farmers in court cases over windblown gmo crap invading their crops. Or farmers in those third world nations you tout stuck in a rut of not owning their own seeds. They are monstrous, they don't care. Apologists need some BASIC understanding.
Grumble-O-Peg, You are so right! Sorry that all I could do was take off one of the downvotes.