I started this project in 2011, as an experiment to see how well I could imitate real logos and reveal what they're really all about.

Here are 30 new ones, see the links here and here for even more of them.

More info: Facebook | Instagram

#1

Honest Logos - I Remake Famous Logos And Give Them A More Truthful Meaning

viktorhertz Report

A B C 1 week ago

Aye, here we are :)

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36-year-old Viktor hails from Uppsala, Sweden and loves nurturing his creative side; he has been a freelance designer for some years now and has worked with the likes of Ray-Ban, Universal Music Group and IKEA. Speaking to Bored Panda, Viktor said he got the idea for these 'honest logos' as a little project to have fun with, and it has grown and grown. "I just wanted to see how well I could imitate real logos, and insert new words and messages into them, to give them more truthful meaning," he told us.

"I just love the process of trying to find the best possible words, ones that either rhyme or look the same visually as the original - it's sometimes hard and takes a long time to scroll through possible words, but sometimes it just takes a few minutes to get idea. This is my favorite part of the whole process; it's like a jigsaw puzzle, looking for the correct pieces."

#2

Honest Logos - I Remake Famous Logos And Give Them A More Truthful Meaning

viktorhertz Report

N S 1 week ago

owned by Fakebook

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#3

Honest Logos - I Remake Famous Logos And Give Them A More Truthful Meaning

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Oathbraker 1 week ago

I love how they replaced the magnifying glass with a CCTV.

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The redesigned logos can be read as a social critique, exploring themes about capitalism, consumerism and our own habits and behaviors, too. Viktor told us that it was a conscious decision to dig deeper this time, and thought long and hard about how to best represent each and every company.

"Of course, most of them are very critical and harsh, I almost felt bad on a few occasions," he told us. "But if I find something that makes sense and contains some truth, I just have to do it. It's like a graphic designer's version of tourette syndrome haha."

"But yes, I'm also a hypocrite. I use many of these products and services and enjoy them!"

#4

Honest Logos - I Remake Famous Logos And Give Them A More Truthful Meaning

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Flameclaw 1 week ago

It is true. Disney do own a lot of franchises. Try to name one that isn't DC. I'll wait.

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#5

Honest Logos - I Remake Famous Logos And Give Them A More Truthful Meaning

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thanoskitten 1 week ago

For a second I didn't notice what was wrong and I had to take a closer look

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Viktor's goal with this batch of logos was to change the original logo artworks, not just the words, to give himself a new challenge and step up his game a bit. We think he has definitely succeeded!

"I'm probably most happy with the Nestlé (Noethics) logo, changing the little cute and happy bird family into an eagle swooshing down, coming to eat the eggs in the nest, " he said while reassuring us that this is an ongoing project. "There will definitely be more!"

#6

Honest Logos - I Remake Famous Logos And Give Them A More Truthful Meaning

viktorhertz Report

Bonnie Clyde 1 week ago

Accurate! Just Google phrases like Nestlé boycott and you'll quickly learn about all kinds of horrible things they're doing. :( My country won't even enforce our laws on them properly and they are basically stealing water from indigenous communities.

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#7

Honest Logos - I Remake Famous Logos And Give Them A More Truthful Meaning

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Daria B 1 week ago

Do not watch Coco in an airplane. Do not make my same mistake. ♥ The flight attendant didn't want to interrupt me, to keep my privacy, I felt the female solidarity.

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#8

Honest Logos - I Remake Famous Logos And Give Them A More Truthful Meaning

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Mark 1 week ago

Falsehope would have been a better choice :)

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#9

Honest Logos - I Remake Famous Logos And Give Them A More Truthful Meaning

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Oathbraker 1 week ago

That's... actually accurate. Oh, and also- porn.

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#10

Honest Logos - I Remake Famous Logos And Give Them A More Truthful Meaning

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Analyn Lahr 1 week ago

Not just that brand, of course. All of them, really. But I believe the actual Marlboro Man died of lung cancer.

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#11

Honest Logos - I Remake Famous Logos And Give Them A More Truthful Meaning

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Edan Min 1 week ago

ahaha the starbucks lady is milking coffee XD

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#12

Honest Logos - I Remake Famous Logos And Give Them A More Truthful Meaning

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Oathbraker 1 week ago

It's the FIFA logo, in case someone was wondering. I believe some people call it "soccer".

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#13

Honest Logos - I Remake Famous Logos And Give Them A More Truthful Meaning

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Kaisu 1 week ago

Yepppp

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#15

Honest Logos - I Remake Famous Logos And Give Them A More Truthful Meaning

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Natters 1 week ago (edited)

Lol

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#17

Honest Logos - I Remake Famous Logos And Give Them A More Truthful Meaning

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Oathbraker 1 week ago

And some humor. I'm no expert on comics, but I think what sets Marvel and DC apart is that Marvel can laugh at themselves. (Plus excellent actor chemistry.) DC is far too serious.

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#18

Honest Logos - I Remake Famous Logos And Give Them A More Truthful Meaning

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Oathbraker 1 week ago

They really fucked up with those emissions, didn't they? Oh well, they still have Audi, Bugatti, Porsche, Bentley, Seat, Skoda and Lamborghini to rely on. I just hope they don't start a proxy war with Disney for world domination.

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#19

Honest Logos - I Remake Famous Logos And Give Them A More Truthful Meaning

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Kaisu 1 week ago

I recommend watching the John Oliver piece on Amazon, it shows how terribly the employees there are treated

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#20

Honest Logos - I Remake Famous Logos And Give Them A More Truthful Meaning

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Edan Min 1 week ago

... is all we need (and all I can and will ever have haha)

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#22

Honest Logos - I Remake Famous Logos And Give Them A More Truthful Meaning

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Martata 1 week ago

Looool and Google, Facebook, Apple, Samsung and etc don't spy on you and sell your information to third parties and etc looool Right.

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#23

Honest Logos - I Remake Famous Logos And Give Them A More Truthful Meaning

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Kjorn 1 week ago

or it's about the last Samsung phone who explosed

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#24

Honest Logos - I Remake Famous Logos And Give Them A More Truthful Meaning

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Bluebell Rizzi 1 week ago

applause

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#25

Honest Logos - I Remake Famous Logos And Give Them A More Truthful Meaning

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Podunkus 1 week ago

Deutsche Bank is sure getting their comeuppance these days, aren’t they? But it’s always the employees who suffer for it, never the top guys.

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#26

Honest Logos - I Remake Famous Logos And Give Them A More Truthful Meaning

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Natters 1 week ago (edited)

"MUSIC SOUNDS BETTER WITH PREMIUM! CLICK ON THE BANNER TO FIND OUT MORE." JUST as I'm about to fall asleep. Every time.

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#27

Honest Logos - I Remake Famous Logos And Give Them A More Truthful Meaning

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Kaisu 1 week ago

Is this a reference to the terrible Kendall Jenner commercial?

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#28

Honest Logos - I Remake Famous Logos And Give Them A More Truthful Meaning

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Kathy Baylis 1 week ago

Coming for your soul.

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#30

Honest Logos - I Remake Famous Logos And Give Them A More Truthful Meaning

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Hard 2 Guess 1 week ago (edited)

I wonder how many will get this logo.

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