To spark interest in Foundry 852 - A WPP Campus, we collaborated with designers from Hong Kong and around the world to create typographic posters that brought our 'Space To...' campus launch idea to life. Each poster featured traditional Chinese characters that had been playfully reinterpreted using dynamic, colorful illustrations that reflected the meaning of each headline.
Agency: Ogilvy Hong Kong
Creative director: Michele Salati
Designers: Daniel Brokstad, Edu Torres, Mark Bohle, Gianluca Crudele, Fabian Fohrer, Nam Huynh, Raffael Kormann, Charlene Man.