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All major companies know the importance of having a good logo as it's the face of the brand, the most publicly recognizable branding a brand can have. If a brand's logo is good, customers will easily recognize it, associate with the brand, and trust it. And what's more important than the customer's trust? We associate logos with the brand's products so if for example, we're looking for a mouth-watering hazelnut cocoa spread for a guilty snack, we usually search for Nutella. Or if we're looking for tomato ketchup for our family BBQ, we usually trust Heinz. Logos gives us the assurance that we will get what we're looking for.

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29-year-old Egyptian artist Ahmed Morshedi decided to mess a bit with our trust for certain famous brands by looking at them differently than most of us are used to. He redesigned the logos of well-known companies, printed them out and repackaged them in a way that confuses your mind and makes you think twice. He took marketing to a whole new level with his creativity and proved that he's pretty much a marketing guru.

"It's simply a different way of looking at the brands, which most of the time their teams are afraid of tackling it in such a way," - Ahmed told Bored Panda about the concept behind his artwork. He is a full-time art director by profession and also an independent artist who every once in a while loves to experiment with art reaching completely new limits and thinking outside the box. After all, who would have thought of brushing their teeth with Nutella?

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#5

An Egyptian Artist Has Reinvented Some Brands, The Result Is Confusing But Very Cool

Ahmed Morshedi Report

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coreysmith avatar
Corey Smith
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4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Kentucky Fried Chicken flavored Pringles? I would definitely try those!

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#7

An Egyptian Artist Has Reinvented Some Brands, The Result Is Confusing But Very Cool

Ahmed Morshedi Report

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EpicFangirl
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4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

hmmm i wanna try both of these but i know im gonna get diabetes somehow XD

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#10

An Egyptian Artist Has Reinvented Some Brands, The Result Is Confusing But Very Cool

Ahmed Morshedi Report

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Wyndmere
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Matches in a soft pack? Isn’t that like wearing an incendiary pocket full of instant flame throwing chaos?

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