Graphic symbols and elements we see in famous logos today are a result of numerous techniques studied in the last couple of centuries. Considering the evolution of our society and its demands the old Instagram logo, introduced in 2010, might just not cut it today. The original Apple logo with its realistic style drawing looks way too complicated and forgettable for us, while the old Starbucks logo shows some indecency in it. We, as a society, are more used to simplistic style these days. Also, since we've gotten better at understanding symbols, famous logos changed taking in mind our demands.
Take a look at this list compiled by Bored Panda for example. In it, you'll find some of the world's most famous logos, both how they look now and how they looked in the beginning. While you probably recognize all of the contemporary ones, many of their original counterparts aren't so easy to identify.
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Canon
So Canon started out as Kwanon, Guan Yin, what Westerners call the Buddhist goddess of mercy. Only Guan Yin is asexual, and not a god.
Amazon
Realised that the new Amazon symbol buys you stuff A-Z looking at where the arrow is going
Playboy
I remember back in the day when girls would tan, everyone had those little bunny stickers they would put on before they laid out, and would flaunt their little tan tattoo lol Anyone else remember that?
Discovery Channel
So discovery channel started back when people still believed in a flat earth!
Mcdonald's
Pepsi
Is it me or the first pepsi logo is simmilar to the current coca-cola?
At&t
I don't know why it never occurred to me that AT&T was short for anything.
Adobe Systems
Probably just used Photoshop to make the first one because they thought indesign was too expensive for just one logo.
Nissan
Kodak
British Airways
British airways was called - British Overseas Airways Corporation (BOAC) and had a completely different logo. check out british airways homepage they have some cool fotos from the early days.
Walmart
I thought it was Kurt Vonnegut's asshole painting.... 99d5ec6e3b...526d61.jpg 
Would be interesting to see some of the logos in between the first and current. Like Apple, for instance, with their multi colored apple from the early 90's.
Haha, that shell logo was dreadful.
Moral of the story: KISS - Keep It Simple, Stupid.
That's what I was told when I drew the Mastercard Logo years ago
Would be interesting to see some of the logos in between the first and current. Like Apple, for instance, with their multi colored apple from the early 90's.
Haha, that shell logo was dreadful.
Moral of the story: KISS - Keep It Simple, Stupid.
That's what I was told when I drew the Mastercard Logo years ago