When it comes to selling a product, companies go out of their way to make theirs as attractive as possible. The marketing, the package design, and even the product itself scream in hopes of drawing your attention, whether they’re on your phone screen or on the store shelves. And thus we are constantly engulfed by the noise that these products make.

Kunel Gaur, an Indian artist and founder of the Animal advertising agency with whom Bored Panda got in touch for an interview, has decided to transform some of the well-known screaming global brands into generic, less noisy ones by giving them a dystopian brutalist design—a style that intentionally attempts to look raw and unadorned.

The artist seeks to experiment with this somewhat minimalist way of brand communication. By having blank brands that aren’t forcefully trying to draw people’s attention, these products might possibly lead to establishing a stronger connection with their target audience.

Bored Panda invites you to take a look at what the brands we all know and love would look like from a generic brutalist perspective. Below you will also find our conversation with artist Kunel Gaur.

#1

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Kunel Gaur Report

Bean59
Community Member
2 weeks ago

Ooh thats so aesthetic

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#2

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Tabitha L
Community Member
2 weeks ago

This doesn't make sense. Brutalist is a style of architecture that uses raw concrete, from the French beton brute (raw concrete). This is not "brutalist".

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"The series is an ode to functional design inspired by Brutalism," explained Gaur the inspiration behind this idea. "In a world where all brands are trying to get your attention, I wanted to experiment with stripped down, product level communication behavior of known brands, sans the embellishments they're typically identified with."

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Erin
Community Member
2 weeks ago

I think they actually had a white skittles package at some point, I don't remember why though...

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#4

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Angry Duck
Community Member
2 weeks ago

But but I only like the blue ones how am I supposed to know which ones are blue if they’re all white? ToT

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Gaur also explained the symbolism and the purpose of these brutalistic designs: "The objective was to try and start a conversation about consumerism—the role it plays in our lives and the way we perceive it. Being a founder of a design and advertising agency, working with brands on an everyday basis, where it's part of the job to build one, this was also a meta-perspective on my professional work."

#5

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Eli Lynch
Community Member
2 weeks ago

I don't see bad packaging or sadness. I see TRUTH on packaging and information easier to find. I see people making decisions on foods and products based upon facts and quality. Not flashy slogans. I see a more recyclable product container as some recyclers can't handle many colored inks.

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#6

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Gemma Priest
Community Member
1 week ago

It bothers me that dominoes are literally black and white, and do not look like the modified logo (ie you don't get an all white domino). At least fill the whole circle in black to resemble a domino??

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A number of universally well-known brands are included in this experiment. We've asked Gaur if there was a specific reason why these particular brands were chosen. He said the following:

"I selected brands that have great recall, or contribute to the popular culture in some way or the other. Recall helps in being able to re-adjust the existing perception of the brand purely on shock value, followed by reason. The most interesting part of the project is the different challenges that each brand comes with. Some brands have mascots, while others use abbreviations (or monograms) as their brand name. To simplify the mascots or characters that are an integral (often most identifiable) part of some of these brands, I used pictograms keeping them close to the original form and proportions on the packaging."

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Lucy
Community Member
2 weeks ago

I would eat KitKat in any package

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#8

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Angry Duck
Community Member
2 weeks ago

I’d think that was milk if I didn’t really look at it lol

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Lastly, we've asked Gaur about his future plans regarding this project: "I plan to produce life-size versions of few of the brands from the series. They will be made in limited quantity in materials like marble dust and resin. Apart from this, I'm working on creating some work out of my writings—either as street art or installations where I want to explore this style further."

#9

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Turtleturleturtle
Community Member
2 weeks ago

Eat fresh. Period.

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#10

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IT'S THE SWEET ONE
Community Member
2 weeks ago

Does it annoy anyone else how the tops are still tan?

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#11

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Daniel (ShadowDrakken)
Community Member
2 weeks ago

Cadbury? Nabisco owns Oreo...

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#12

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Erin
Community Member
2 weeks ago

I almost thought it was a bag of chips...

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#13

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Sandra Simpson
Community Member
2 weeks ago

I prefer Dum-Dums

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#14

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Giorgio Prodoti
Community Member
2 weeks ago

ehy. the cap is red.

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#15

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Eli Lynch
Community Member
2 weeks ago

There's no JOY in Kinder Joy eggs sold in America.

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#16

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A human i guess
Community Member
2 weeks ago

Looks more like a crow than a Dove

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#17

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Sandra Simpson
Community Member
2 weeks ago

aw

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#18

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Sandra Simpson
Community Member
2 weeks ago

" Ages 4-99 " wtf

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#19

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James Snodsmith
Community Member
2 weeks ago

Woop woop! Fallout alert! Woop woop!

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#20

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Sandra Simpson
Community Member
2 weeks ago

that icon on the bottom looks like poop

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#21

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Andy boi
Community Member
2 weeks ago

Wait why are there nutrition facts if you can fill the cup with different things

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#22

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Zachary Goldstein
Community Member
2 weeks ago

bag of air.

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#23

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Turtleturleturtle
Community Member
2 weeks ago

High on vitamin D? Is vitamin D a drug?

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#24

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Wixuan Fu
Community Member
2 weeks ago

doesnt seem curious to me :(

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#25

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Joe Mama
Community Member
2 weeks ago

the chip

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#26

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Turtleturleturtle
Community Member
2 weeks ago

Wow. Did they used to have packaging like that!?

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#27

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Wixuan Fu
Community Member
2 weeks ago

white soup hmm.....

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The Dumb Alex
Community Member
2 weeks ago

*one size feeds all*

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#29

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See Also on Bored Panda
#30

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Ember
Community Member
2 weeks ago

Looks ok to me, I always see white packaging

#31

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#32

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M O'Connell
Community Member
2 weeks ago

Um, isn't their packaging monochrome anyway? Black on aluminum foil?

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#33

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Angry Duck
Community Member
2 weeks ago (edited)

Stahp just just stahp just stahp. Just. Stahp.

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#34

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#35

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Joe Mama
Community Member
2 weeks ago

tube whipped cream

#36

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Angry Duck
Community Member
2 weeks ago

Why isn’t the chicken white

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#37

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Ember
Community Member
2 weeks ago

Hey, this looks like certain ikea packaging

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#38

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Sandra Simpson
Community Member
2 weeks ago

I am now craving ice cream.

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#39

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See Also on Bored Panda
#40

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Gonzalo Terán
Community Member
2 weeks ago

Now, that´s dystopian!

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#41

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Nicky OldfieldDesciple
Community Member
2 weeks ago

Very true.. We have a shockingly bad history. And yes, I am English and I cringe with shame when I read about our history.

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#42

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Bacony
Community Member
2 weeks ago

Me when i see a funny thing.

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#43

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Ember
Community Member
2 weeks ago

Ahh, gum wrappers are so satisfying to me, when you unwrap them

#44

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Angry Duck
Community Member
2 weeks ago

Why does it say blue if it’s white?

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#45

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Angry Duck
Community Member
2 weeks ago

Disgusting

#46

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It's me NOT mario
Community Member
1 week ago

masturbation gel

#47

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A2Bros
Community Member
2 weeks ago

Mars in bars

#48

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Sandra Simpson
Community Member
2 weeks ago

never heard of or seen these

#49

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Eli Lynch
Community Member
2 weeks ago

I honestly think designer hand bags, belts and clothes should just have "brand whore" written boldly on everything. Luis Vuitton is one of the worst offenders.

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See Also on Bored Panda
#50

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#51

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#52

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Ember
Community Member
2 weeks ago

Wasn't this here earlier? Also, these remind me of cough drops and some other candy in the back of my mind

#53

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Sandra Simpson
Community Member
2 weeks ago

I wish I could downvote this more.

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