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Guy Dresses Himself As Delivery Man To Hand-Deliver His CV Disguised As Box Of Donuts
Marketing specialist Lukas Yla wants to make it big and he has the balls to do it. By balls, I mean donuts, of course. He disguises himself as a courier and delivers his CV to companies hidden in donut boxes.
“I was looking for the most direct way to reach decision makers at the companies. I thought that I might fail competing only on “resume” level with other candidates that have work experience in San Francisco,” Lukas told the Metro.
In pursuit of his dream, Lukas left Vilnius, Lithuania and moved to San Francisco to start a new career. He knew that in order to be noticed he had to find a way to stand out from the crowd.
However, this wasn’t a spontaneous act: “It might look like a stunt, but it was a precisely crafted campaign, that went through multiple iterations until it started succeeding. Once I launched the campaign, I performed A/B tests on companies of different sizes, different target audiences, and with variations on the copy. I used a special URL to measure the offline outcomes and act on them to maximize ROI of the campaign.”
Did it work? He delivered his delicious CV to over 40 companies and already landed 10 interviews.
RELATED:
Most companies don’t read all the resumes that candidates submit
But this clever guy came up with a genius idea to maximize his chances
Lukas Yla disguised as a courier and ‘delivered’ donut boxes to companies with his CV hidden inside
The result?
This creative approach already got him 10 interviews!
What do you think ?
Tamara Kroonen 4 years ago
Wouldn't it be bribe then if the donuts were plastic decorations?
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Death Metal Kitty 9 years ago
It's not sad, he's found the path of least resistance to maximize his chances of getting an interview. He's got the drive to succeed, and at the end, that's all that matters.
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Kahlo Smith 9 years ago
My family has a tradition of bribing with baked goods. It leaves no paper trail, and it's not illegal anyway- but it's never failed yet.
Anni -Manni 9 years ago
I'm a officemanager in salesbusines myself and I think this guy is brilliant! I would hire him.
Tracy Baparam 8 years ago
I'm assuming Postmates is a delivery company. Did he get their consent to use their name first, if not, then Postmates is liable to sue him.
Jonathan Grant 9 years ago
I'm sorry, is this the b******t people need to do these days to find a job? Tricks are for kids.
Tamara Kroonen 4 years ago
Wouldn't it be bribe then if the donuts were plastic decorations?
Load More Replies... Death Metal Kitty 9 years ago
It's not sad, he's found the path of least resistance to maximize his chances of getting an interview. He's got the drive to succeed, and at the end, that's all that matters.
Load More Replies... Kahlo Smith 9 years ago
My family has a tradition of bribing with baked goods. It leaves no paper trail, and it's not illegal anyway- but it's never failed yet.
Anni -Manni 9 years ago
I'm a officemanager in salesbusines myself and I think this guy is brilliant! I would hire him.
Tracy Baparam 8 years ago
I'm assuming Postmates is a delivery company. Did he get their consent to use their name first, if not, then Postmates is liable to sue him.
Jonathan Grant 9 years ago
I'm sorry, is this the b******t people need to do these days to find a job? Tricks are for kids.
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