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Baker Defends Her $10/Cookie Price After Someone Says It’s ‘Insane’, But Some People Are Not Convinced
Interview With Artist
Grace Gaylord is a New York City-based cookie artist and content creator. Using food dye, edible glitter, flour, sugar, and butter, she creates tiny artworks that look good enough to eat, so to speak. She’s made a following across the internet as ‘The Graceful Baker’ for her videos showing how it’s done, especially on TikTok.
However, one of her videos where she quantifies the cost of making the cookies has come under fire. In a previous video, she mentions that one custom cookie would typically cost $10 (€9/£7) if she were to sell them. Grace breaks down the amount of time and money she spends in making them, and there’s a lot going on behind the scenes that her 30-second TikToks don’t show.
The viral video has racked up 3.3M likes on TikTok and whilst a lot of people have scoffed at the price, others see her reasoning for it and have supported her. Check out the video for Grace’s explanation and our interview with her for the full story.
More info: TikTok | Instagram | YouTube
RELATED:
Grace Gaylord (a.k.a. The Graceful Baker) makes hand-designed cookie artworks
Image credits: the.graceful.baker
“I started decorating cookies with royal icing just for fun about 10 years ago,” Grace told Bored Panda. “In 2018, I joined Instagram as ‘The Graceful Baker’ and started my grind as a (part-time) content creator.”
“Content creation for me really took off in December 2020 when I had my first viral hits on YouTube and then April 2021 when I had my first viral set on TikTok. Cookies are still my side hustle as I have a full-time day job, but who knows maybe one day it will be my full-time gig!”
She also told us about what keeps her inspired in her work and said, “My inspiration is two-fold: there’s what inspires me to be a cookie art content creator and there’s what inspires each individual set that I create.”
“My goal as a content creator is to both educate and entertain. The education part of it has taken a new turn this year as I’ve been tackling subjects and themes that I know nothing about. I’ve also been sharing what I’ve learned with my audience,” she explained.
“The second part is what inspires each set I tackle: sometimes it’s a topic that I’m personally very passionate about, other times it was a suggestion from a follower that sparked my interest, and other times it’s just a theme that makes me smile and I know would make others smile too!”
She’s gone viral for explaining why her cookies would cost $10 if she sold them
@thegracefulbakerReply to @petalcheek let’s break this down… #cookies#decorate#oddlysatisfying#icing#smallbusinesstiktok#learnontiktok♬ Monkeys Spinning Monkeys – Kevin MacLeod
Context is always important and it’s better to form your opinion after getting the whole story. I think Grace would agree with this and she gave us her view on why the video has been doing the rounds.
“Viral videos are always taken out of context (both in terms of the content in the video itself and who I am as a creator) and this one is no exception,” she said.
“The three biggest misconceptions surrounding this video: I sell my cookies (I do not; I am a content creator); the $10 price was for the emoji cookie in the viral video (it was not: it was for the mermaid tail cookie in the video it was responding to); and that I was quoting my actual salary (the answer was all a hypothetical scenario).”
“And then there’s just the lack of understanding of what goes into making royal icing cookies and being a one-woman show, but that’s a topic for another day!”
Grace has built a following online for her cute and decorative cookie designs
Image credits: the.graceful.baker
Image credits: the.graceful.baker
Image credits: the.graceful.baker
Image credits: the.graceful.baker
Image credits: the.graceful.baker
For more context on the situation, Grace gave us a full run-down on the story and how it came about. “The viral video in question was in response to a previous video where someone had asked me about what I would have charged for this set I had made three years ago. In my response, I said what I would have charged 3 years ago and what I would have charged today — that’s where the $10 came from,” she explained.
“The irony of course in all of this is that I don’t actually sell my cookies; I was just doing as a content creator does: answering a question from a follower. Both of these videos were made quite innocently and received some great questions and responses, which I decided to respond to with additional videos.”
As a content creator (and especially an artist) it can be difficult to hear negative feedback, let alone the outright harassment that people dish out online.
“For the most part, I’ve taken the reaction to the video with a hearty grain of salt and haven’t let it bother me,” Grace told us. “I’ve pushed the boundaries a lot more this year with the themes of my sets than I ever have, and with pushing boundaries has come some intense criticism, the kind of criticism that attacks your character and is much harder to ignore.”
“People telling me I charge too much for cookies I don’t even sell? That’s not the kind of criticism that keeps me up at night,” she joked.
“That said, I am only human. It’s been weeks since I posted that video and people are still watching it and leaving (inflammatory) comments all over my TikTok and even on my Instagram. I’ve tried to move on but it’s hard to ignore the fact that the video is still circling and many people are seeing it and my page just now for the first time.”
Some people in the comments criticized Grace and her hypothetical pricing
Grace left us with her advice for anyone that’s creating their own art and encouraged them not to let the critics get them down: “Criticism comes with the territory as a content creator. As the love multiplies, so does the hate, especially as you grow.”
“As a content creator, you have to develop a thick skin. First and foremost make sure that YOU feel good about the content you’re putting out there. You also have to remember that a person’s reaction (whether positive or negative) is a projection of how they feel about themselves, not a direct reflection of you and your work. Learn to take what other people say with a grain of salt: if there’s truth to it, act on it. Otherwise, let it slide.”
Others appreciated all the time and effort that goes into making them, and feel it’s justified
While many people find contentment in watching artistic masterpieces undergo restoration, Grace Gaylord’s artistic prowess in the culinary world offers a fresh perspective. Her ability to transform simple cookies into dazzling works of art resonates with the fascination for the process of transformation seen in painting restoration.
To understand the intricate challenges and debates surrounding traditional art restoration, you might want to explore insights about how artistic techniques and preservation are handled.
What do you think ?
CatWoman312 4 years ago
I saw this on tiktok and I still stand by my I’m not paying $10 for one cookie. Her designs aren’t that fantastic. I’ve seen similar at other bakeries and they charge no more than $3 a cookie. If she was painting the Mona Lisa or something on the cookies then I’d reconsider, but no the average person in this economy would not pay $10 for one cookie. Down arrow away.
KatHat 4 years ago
It's kinda irrelevant what you'd pay. This is a capitalist society. Goods are priced at whatever, people decide whether to buy them or not. I wouldn't pay for a yacht, or tickets to Disney, or a thousand other things. IT DOESN'T MATTER WHAT I'D DO. I'm irrelevant. Some people will; those businesses survive. Some people are happy to pay $10 for a cookie. So what if you're not one of them? Are you going to tell us ALL the things you're deciding not to buy? Who cares?
Load More Replies...
Turtle42 4 years ago
If we valued our people at their real worth. People could afford 10$ cookies, and have a good living wage and afford their own home. If our government still valued family owned businesses
Ranch Dressing 4 years ago
But it's not only a cookie, technically it's just "food". If it were $10 bread people would be screaming that the poor could no longer afford to eat
Load More Replies...
Ksenia M 4 years ago
What I got from this is that it takes her 8 hours to make 1 order of 24 cookies. This is... not efficient. Though I guess since her business exists, some people are ready to pay that much. Personally I'll take delicious undecorated cookie over the ones that are mostly frosting, but to each his own
NsG 4 years ago
There were a few tasks in her list that could be done concurrently, rather than consecutively. Which would reduce the number of hours taken. This increasing her hourly rate. BTW - there's a job posting on Indeed for a Patisserie baker in NYC for a posted salary of... $19/hour. Now, granted she's doing this out of her own kitchen and handmaking things (so she's not included wear and tear on her equipment in her costs), but still. Nearly double the salary? Free market forces will determine how viable her business is at these rates. She might keep getting custom orders. Will she get enough to earn $58k a year? I'm not so sure.
Load More Replies...
Charlotte 4 years ago
These aren't cookies you buy to stuff your face with while binging Netflix. You buy ONE for someone, for a special occasion. Or you buy a bunch for some corporate event. These are gifts, not snacks.
KatHat 4 years ago
This whole post is trying to start an argument. It's IRRELEVANT what she charges. People will either pay that, or not. They don't have to. So it's on her; she'll either succeed or she'll fail. That is the case for EVERY business. Good luck to her; she'll find customers or she won't. Everyone getting indignant about "well I wouldn't pay - " WHO CARES. Every one of us makes decisions every week about what we think is "worth" the money. That's entirely personal decision.
Serbob 4 years ago
When you make a cookie recipe you're not making it per cookie. You're making a batch. So, if you're making a batch of 24 cookies that's an hour. It's not an hour per cookie. You can't price it like that. I'm not saying that her cookies should be cheaper, but it should be priced based on complexity and size. I'm not paying $10 for a tiny cookie with a solid colour flooding and a word on it.
Vicky Z 4 years ago
Yes that justification was ridiculous!It wouldn't be 8 hours for just one order for sure cause they would soon be out of business!!! And i don't get the "if i charged 5$ people would still think it's a lot so i charge 10$"! Lol!
Load More Replies... Tabitha Martel 4 years ago
Okay. I am a custom cake and cookie decorator on the opposite coast and also work out of a home kitchen. I have thoughts. Supplies for 18 cookies (I usually work in sets of 18) that are about 3-4" (standard sizes) run about $13. I know from experience that if I work efficiently I can design and decorate two sets of 18 (6 unique designs, 3 of each) in about 8-9 hours active time. I charge $3-$4 cookie (highly detailed or lots of different colors are closer to $4). Which brings the total for a set (again, 18 cookies is how I operate) to at most $72. I have certifications and ten years of experience. Expecting to make that salary out of a home kitchen is ambitious at best. We all charge what we think people will pay so good for her however, most of us are half that and do okay. If you want big money do cakes.
FABULOUS1 4 years ago
$240 for 12 cookies is insane, I dont care what state or city you live in. A lady my daughter buys custom cookies from is usually between $100-$120.00 depending on what she is getting, which I still think its a lot but still more reasonable than $10 a cookie. In my opinion a lot of these cookies dont even taste good, they spend so much time on the out appearance they forget flavor is still just as important.
Kim Fink 4 years ago
Just going to point out that at $10 a cookie, her charge of $240 is for 24. So that works out to about the same as your daughter pays.
Load More Replies... CatWoman312 4 years ago
I saw this on tiktok and I still stand by my I’m not paying $10 for one cookie. Her designs aren’t that fantastic. I’ve seen similar at other bakeries and they charge no more than $3 a cookie. If she was painting the Mona Lisa or something on the cookies then I’d reconsider, but no the average person in this economy would not pay $10 for one cookie. Down arrow away.
KatHat 4 years ago
It's kinda irrelevant what you'd pay. This is a capitalist society. Goods are priced at whatever, people decide whether to buy them or not. I wouldn't pay for a yacht, or tickets to Disney, or a thousand other things. IT DOESN'T MATTER WHAT I'D DO. I'm irrelevant. Some people will; those businesses survive. Some people are happy to pay $10 for a cookie. So what if you're not one of them? Are you going to tell us ALL the things you're deciding not to buy? Who cares?
Load More Replies... Turtle42 4 years ago
If we valued our people at their real worth. People could afford 10$ cookies, and have a good living wage and afford their own home. If our government still valued family owned businesses
Ranch Dressing 4 years ago
But it's not only a cookie, technically it's just "food". If it were $10 bread people would be screaming that the poor could no longer afford to eat
Load More Replies... Ksenia M 4 years ago
What I got from this is that it takes her 8 hours to make 1 order of 24 cookies. This is... not efficient. Though I guess since her business exists, some people are ready to pay that much. Personally I'll take delicious undecorated cookie over the ones that are mostly frosting, but to each his own
NsG 4 years ago
There were a few tasks in her list that could be done concurrently, rather than consecutively. Which would reduce the number of hours taken. This increasing her hourly rate. BTW - there's a job posting on Indeed for a Patisserie baker in NYC for a posted salary of... $19/hour. Now, granted she's doing this out of her own kitchen and handmaking things (so she's not included wear and tear on her equipment in her costs), but still. Nearly double the salary? Free market forces will determine how viable her business is at these rates. She might keep getting custom orders. Will she get enough to earn $58k a year? I'm not so sure.
Load More Replies... Charlotte 4 years ago
These aren't cookies you buy to stuff your face with while binging Netflix. You buy ONE for someone, for a special occasion. Or you buy a bunch for some corporate event. These are gifts, not snacks.
KatHat 4 years ago
This whole post is trying to start an argument. It's IRRELEVANT what she charges. People will either pay that, or not. They don't have to. So it's on her; she'll either succeed or she'll fail. That is the case for EVERY business. Good luck to her; she'll find customers or she won't. Everyone getting indignant about "well I wouldn't pay - " WHO CARES. Every one of us makes decisions every week about what we think is "worth" the money. That's entirely personal decision.
Serbob 4 years ago
When you make a cookie recipe you're not making it per cookie. You're making a batch. So, if you're making a batch of 24 cookies that's an hour. It's not an hour per cookie. You can't price it like that. I'm not saying that her cookies should be cheaper, but it should be priced based on complexity and size. I'm not paying $10 for a tiny cookie with a solid colour flooding and a word on it.
Vicky Z 4 years ago
Yes that justification was ridiculous!It wouldn't be 8 hours for just one order for sure cause they would soon be out of business!!! And i don't get the "if i charged 5$ people would still think it's a lot so i charge 10$"! Lol!
Load More Replies... Tabitha Martel 4 years ago
Okay. I am a custom cake and cookie decorator on the opposite coast and also work out of a home kitchen. I have thoughts. Supplies for 18 cookies (I usually work in sets of 18) that are about 3-4" (standard sizes) run about $13. I know from experience that if I work efficiently I can design and decorate two sets of 18 (6 unique designs, 3 of each) in about 8-9 hours active time. I charge $3-$4 cookie (highly detailed or lots of different colors are closer to $4). Which brings the total for a set (again, 18 cookies is how I operate) to at most $72. I have certifications and ten years of experience. Expecting to make that salary out of a home kitchen is ambitious at best. We all charge what we think people will pay so good for her however, most of us are half that and do okay. If you want big money do cakes.
FABULOUS1 4 years ago
$240 for 12 cookies is insane, I dont care what state or city you live in. A lady my daughter buys custom cookies from is usually between $100-$120.00 depending on what she is getting, which I still think its a lot but still more reasonable than $10 a cookie. In my opinion a lot of these cookies dont even taste good, they spend so much time on the out appearance they forget flavor is still just as important.
Kim Fink 4 years ago
Just going to point out that at $10 a cookie, her charge of $240 is for 24. So that works out to about the same as your daughter pays.
Load More Replies...
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