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Justin Bieber's performance at Coachella 2026 left many of us with all the nostalgic feels. We were teleported right back to a time when we were young, and wild and free. The 2000s brought us many things: Bieber Fever, YouTube and a bunch of other social networking platforms. Some grew with us, others seemed to slowly fade into the background.
But just like Bieber, Tumblr looks to be making a massive comeback. And just like Bieber, it's doing things on its own terms. The chaotic, chronological, and non-filtered environment is exactly what's appealing to many people nowadays. It's gone from "obsolete" to popular again, almost overnight.
There are even online spaces dedicated to sharing the best posts from the platform. The Tumblr Showcase is one of them. It focuses on funny memes and has more than 50,000 followers laughing at a gallery of comedy gold. Bored Panda has put together the best posts from the page for you to scroll through when the other stuff gets too much.
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Guess whose back, back again… No, not Slim Shady and no, we aren’t talking about Justin Bieber either, although it’s clear he is.
Tumblr seems to be making a comeback as the gift that keeps on giving. It had a good run after being founded as a microblogging site in 2007. Users loved it because it was different: Not as many ads, you could stay anonymous, and of course, it allowed NSFW content.
But things took a tumble around 2013, after Yahoo acquired the platform for $1.1B. It banned content that wasn’t safe/suitable for work, and many netizens sought their kicks elsewhere.
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Phantom Phoenix 5 hours ago
Sure thing, Grandma. Wanna explain that absolute conniption you had when I used a **soup spoon** to eat cereal?
Fast Company has called Tumblr a "chaotic, cozy corner of the internet untouched by algorithmic gloss and influencer overload." And it seems herein lies the secret to the platform's sudden resurgence. Gen Z users are breathing new life into the site.
They made up 50% of Tumblr’s active monthly users and accounted for 60% of new sign-ups in 2025. While still dwarfed by giants like Instagram, TikTok and Facebook, Tumblr Tumblr is seeing growth. According to 2026 data from Demand Sage, it now hosts over 626.79 million blogs, marking an increase of over 100 million since 2024.
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Bonnie Blue Bird 2 hours ago
Wasps get into my house and then get upset with me. I didn't invite you in!
For Digital Marketer Rahul Maheshwari, Tumblr has always been about creativity.
"It’s where I go to share original content like art, photography, short stories, poetry, and GIFs," he explains. "Unlike other platforms that push for polished, influencer-style content, Tumblr remains a space for raw, authentic creativity."
Maheshwari likens Tumblr to an online diary mixed with a gallery, explaining that he can share whatever he's passionate about without the pressure of being 'picture-perfect.'”
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Gingersnap In Iowa 7 hours ago
I use to have a border collie/Australian shepherd mix who'd herd the neigh kids.😁
Creativity is just one reason people are turning to Tumblr. Vibes, apparently, is another. Not just any vibes, though. The nostalgic ones... While other social media apps are constantly evolving, the microblogging platform has remained much the same.
"The big platforms are swamped with ads, algorithms, attention-seeking influencers, and arguing," notes The Hustle, adding that we're living in an era of cozy gamers and surging plushie sales. Many people want to feel warm and safe, and it seems they've found a home in Tumblr.
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David Paterson 7 hours ago
I put it this way. I share 98% of my DNA with a chimpanzee and 50% of my DNA with my sister.
Maheshwari agrees...
"In 2026, Tumblr remains a safe space for self-expression," he writes. "It’s particularly popular among LGBTQ+ communities and those exploring their identities. I’ve noticed how many users appreciate the platform’s inclusive environment, where they can share personal thoughts and experiences without fear of judgment."
The majority of Tumblr users (60%) say they're there for entertainment. But around a fifth say it's where they access news. 17% are following brands and companies on the platform, while 15% are using Tumblr to strengthen professional work. The rest are keeping in touch with family and friends through Tumblr, or using it for "other" purposes.
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NightOwlPanda 3 hours ago
"I believe I've passed the age of consciousness and righteous rage / I found that just surviving was a noble fight." -- Billy Joel, Prelude/Angry Young Man
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Bonnie Blue Bird 2 hours ago
Every member of society should be required to work retail. The rich should work retail during the holidays. Customer service workers would be treated better if everyone experienced the joy.
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Northlander72 6 hours ago (edited)
I did something similar a long time ago. I brought my mp3 player and a pair of headphones on one of my hikes and listened to "Wind Guide You" from the Skyrim soundtrack when I had reached the top of the (smaller) mountain and slowly made my way from the ascension point to the lookout point. I'd normally choose the natural ambience on a hike any day if the week, but I'm still glad I brought Skyrim with me at least once in my lifetime.
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Kristiina Männiste 5 hours ago
In Estonian folklore the hare is one of the most common forms of the devil and figures in at least two horror stories (a la the rabbit in The Holy Grail). Interestingly the wolf is called St. Georges puppy and portrayed as powerful, but neutral/good.
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Liliana Spiro 6 hours ago
Nah, I'd say that the Homo Sapiens fits the bill more so. Welp, I didn't have a sudden burst of misanthropy on my bingo card this morning, yet here we are...
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Liliana Spiro 6 hours ago
These woodpeckers are territorial and do this to scare off other birds/competitors from the feeder. Their tongues are barbed, so are quite an effective weapon
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Upstaged75 7 hours ago
I thought we were looking at the back of a woman who styled her hair into 2 buns. 😂
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Bonnie Blue Bird 1 hour ago
Anyone willing to clean my house deserves to be immortalized in every room
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“I already told Taimei ‘I’m truly sorry’! And you said you wouldn’t expose my affair publicly!!”
hannahbahngswife 6 hours ago
"I'm not the one carrying on a passionate yet illicit affair with the daimyo's daughter whose hand has already been promised to another" What a poetic way of saying having an affair with a taken person. Shakespeare is still alive after all.
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Linus Nilsson 8 hours ago
He was av avid user of d***s, so I think he would just be "oh, here we go again"
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Liliana Spiro 5 hours ago
When the thoughts in your head get bored and go for a little stroll out of your mouth...
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Phantom Phoenix 4 hours ago
Thanks Richard, I'm sure David would find something fascinating there to describe for us
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Beak Hookage 2 hours ago
Kinda glad I never watched that show because it sounds like it really went off the rails in the end.
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