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Australian Influencer Blasted For Tone Deaf Posts During Japan Trip: “The Casual Racism Is Sending Me”
Two women eating noodles with chopsticks during Japan trip, Australian influencer enjoying traditional Japanese food.

Australian Influencer Blasted For Tone Deaf Posts During Japan Trip: “The Casual Racism Is Sending Me”

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An Australian influencer faced accusations of cultural appropriation after sharing content from her trip to Japan.

Sophia Begg, who boasts 1.4 million followers on TikTok, made a travel faux pas when she posted a series of photos from her first day in Tokyo with audio from a song performed in Mandarin by Chinese rapper SKAI ISYOURGOD.

Highlights
  • Aussie influencer Sophia Begg was heavily criticized for cultural appropriation after posting photos from her trip to Japan.
  • Critics argued that her use of Asian cultural elements reflected ignorance and white privilege.
  • Others defended the young woman, arguing there was no harm in posting touristy photos.

The photos, accompanied by the track Blueprint Supreme, show the 21-year-old and her friends eating ramen and matcha ice cream and posing next to a vending machine.

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    Australian influencer wearing sunglasses and polka dot headscarf posing beside a vending machine during Japan trip.

    Image credits: sophadophaa_

    The social media star got the language right when it came to her outfit, wearing pink shorts and an oversized T-shirt printed with the Japanese word suki (好き), which translates to “like” or “love.”

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    Still, she was accused of racism for overlaying her photos with a Mandarin-language song and wearing Japanese text as a fashion statement.

    “As an Asian woman, [I find] her using Japanese words as an aesthetic racist,” one commenter complained. “She also seems to be unaware that the song she’s using isn’t Japanese, it’s Mandarin. Using Asian culture as an aesthetic is racism, period.”

    Critics accused Sophia of cultural appropriation for using elements of Asian culture as a “trend”

    Australian influencer taking a selfie in casual clothing with a friend inside a bright cafe during Japan trip.

    Image credits: sophadophaa_

    Another user echoed this feeling, writing, “Looks good, but it’s giving racism.”

    A third shared: “This honestly reflects white privilege on another level… being able to pick and choose parts of someone else’s culture for aesthetic without needing to understand or respect it. Meanwhile, we as Asians grow up being shamed or mocked for these same things.”

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    Two women posing on a Japan train during trip, related to Australian influencer criticized for tone deaf posts.

    Image credits: sophadophaa_

    The user criticized Sophia for treating Japanese culture as a “vibe” or “trend.”

    Others came to the influencer’s defense, saying there was nothing wrong with the touristy photos she shared. “She’s posting photos from her trip. I don’t know what else she’s supposed to do on holiday? How is that appropriation?”

    Cultural appropriation involves using elements of a minority culture in ways that are seen as disrespectful or exploitative

    Two women enjoying ramen noodles in a casual Japanese restaurant during an Australian influencer trip.

    Image credits: sophadophaa_

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    Sophia and her friends traveled from Australia to Japan on Thursday (July 17). Since then, she has posted several photos and videos on TikTok and Instagram, but has not addressed the criticism. 

    Cultural appropriation is the adoption of an element or elements of one culture by members of another, typically more dominant culture, in a way that is considered disrespectful, exploitative, or stereotypical.

    The term implies a difference between appreciating a culture—which might include enjoying a country’s cuisine or learning a new language—and appropriating it, which involves taking something “without authority or right,”according to the Merriam-Webster definition.

    The issue often involves Western or white populations adopting aspects of non-Western or non-white cultures

    Australian influencer with a casual outfit holding a green drink, accused of tone deaf posts during Japan trip controversy.

    Australian influencer with a casual outfit holding a green drink, accused of tone deaf posts during Japan trip controversy.

    Image credits: sophadophaa_

    For instance, some have criticized the use of Native American warbonnets worn as headdresses as a trend at music festivals like Coachella.

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    Because cultural appropriation is often seen as an issue of the post colonial world, it is commonly used to describe instances in which Western or white populations adopt aspects of non-Western or non-white cultures.

    Australian influencer sitting on a city sidewalk in Japan, wearing sunglasses and casual summer clothes during trip.

    Australian influencer sitting on a city sidewalk in Japan, wearing sunglasses and casual summer clothes during trip.

    Image credits: sophadophaa_

    This includes when a member of a majority group profits financially or socially from the culture of a minority group.

    In 2013, Katy Perry was criticized for perpetuating harmful stereotypes of Asian women after performing at the American Music Awards dressed as a geisha. The Firework singer appeared on stage dressed in a kimono, with her face heavily powdered.

    Some netizens defended Sophia, stating that she was simply sharing typical tourist content from her trip

    Two women holding hands crossing a street in Japan, capturing Australian influencer during Japan trip on a sunny day.

    Two women holding hands crossing a street in Japan, capturing Australian influencer during Japan trip on a sunny day.

    Image credits: sophadophaa_

    As per Britannica, a member of a majority group adopting an element of a minority culture without consequences, while members of the minority group have historically faced backlash for the same practice is also cultural appropriation.

    An example of this is white people wearing their hair in dreadlocks.

    Two young women posing with a large green ice cream cone outside a market during an Australian influencer Japan trip.

    Two young women posing with a large green ice cream cone outside a market during an Australian influencer Japan trip.

    Image credits: sophadophaa_

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    Young Australian influencer eating sushi with chopsticks during Japan trip in a bustling market setting.

    Young Australian influencer eating sushi with chopsticks during Japan trip in a bustling market setting.

    Image credits: sophadophaa_

    Stars like Justin Bieber, Miley Cyrus, and Kim Kardashian have been accused of cultural appropriation for wearing the hairstyle, which is traditionally connected to the culture and identities of Black people.

    Australian influencer posing on balcony overlooking ocean at sunset during Japan trip amid tone deaf posts controversy.

    Australian influencer posing on balcony overlooking ocean at sunset during Japan trip amid tone deaf posts controversy.

    Image credits: sophadophaa_

    Critics said the incidents highlighted how white celebrities are sometimes seen as edgy for wearing cornrows or dreadlocks while Black people are degraded for wearing their hair in similar styles.

    The 21-year-old’s content from her trip to Japan sparked mixed reactions online

    Screenshot of a social media comment reading the casual racism is sending me LMAO, related to Australian influencer posts.

    Screenshot of a social media comment reading the casual racism is sending me LMAO, related to Australian influencer posts.

    Comment on Australian influencer’s tone deaf post during Japan trip, highlighting casual racism concerns.

    Comment on Australian influencer’s tone deaf post during Japan trip, highlighting casual racism concerns.

    Screenshot of Instagram comment by user cloudicos expressing concern about a song being Chinese during an Australian influencer’s Japan trip controversy.

    Screenshot of Instagram comment by user cloudicos expressing concern about a song being Chinese during an Australian influencer’s Japan trip controversy.

    Screenshot of an Instagram comment criticizing an Australian influencer for tone deaf posts during Japan trip.

    Screenshot of an Instagram comment criticizing an Australian influencer for tone deaf posts during Japan trip.

    Screenshot of a social media comment criticizing white privilege and cultural disrespect during an Australian influencer's Japan trip.

    Screenshot of a social media comment criticizing white privilege and cultural disrespect during an Australian influencer's Japan trip.

    Screenshot of a social media comment reacting to an Australian influencer's tone deaf posts during Japan trip controversy.

    Screenshot of a social media comment reacting to an Australian influencer's tone deaf posts during Japan trip controversy.

    TikTok comment criticizing an Australian influencer's tone deaf posts during Japan trip highlighting casual racism concerns.

    TikTok comment criticizing an Australian influencer's tone deaf posts during Japan trip highlighting casual racism concerns.

    Comment criticizing Australian influencer for using Japanese culture in tone deaf posts during Japan trip, sparking racism debate.

    Comment criticizing Australian influencer for using Japanese culture in tone deaf posts during Japan trip, sparking racism debate.

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    Marina Urman

    Marina Urman

    Writer, Entertainment News Writer

    Read more »

    With a degree in social science and a love for culture, I approach entertainment journalism at Bored Panda with a research-driven mindset. I write about celebrity news, Hollywood highlights, and viral stories that spark curiosity worldwide. My work has reached millions of readers and is recognized for balancing accuracy with an engaging voice. I believe that pop culture isn’t just entertainment, it reflects the social conversations shaping our time.

    Read less »
    Marina Urman

    Marina Urman

    Writer, Entertainment News Writer

    With a degree in social science and a love for culture, I approach entertainment journalism at Bored Panda with a research-driven mindset. I write about celebrity news, Hollywood highlights, and viral stories that spark curiosity worldwide. My work has reached millions of readers and is recognized for balancing accuracy with an engaging voice. I believe that pop culture isn’t just entertainment, it reflects the social conversations shaping our time.

    What do you think ?
    R Dennis
    Community Member
    4 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Hold up... so wearing clothes with Japanese writing is "cultural appropriation"? Then by that (il)logic, Japanese people shouldn't wear anything with English writing, wear "western" clothing, drive cars, watch television, or do so many other things that are "cultural appropriation". Some people have gone off the sensitivity rails. Using or doing something that came from somewhere else doesn't automatically equal appropriation. Using Chinese music over Japanese imagery is definitely ignorant, but the worst they have done is be vapid.

    Sarah
    Community Member
    4 months ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    It’s soooo offensive as an Irish person when most people over the world celebrate it .culturally inappropriate. With their greens and parades and dying rivers green. It’s abhorrent. And then drink Guinness , eat Irish stew?or Irish smoked salmon with irish brown bread. The worst I’ve heard .. apparently Some foreigners are teaching their children Irish dancing, appalling behaviour- I need to find out who to write to for formal complaint . When I’m Over in US(elgin Chicago) celebrating thanksgiving in Nov .. I’ll enquire .

    Load More Replies...
    LakotaWolf (she/her)
    Community Member
    4 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    My Chinese now-ex and I used to talk about cultural appropriation a lot. His parents are immigrants from China/Taiwan. They LOVED when I used chopsticks, tried traditional foods, and tried to speak Mandarin (terribly.. though I learned to understand it well.) They DGAF if non-Chinese people get a tattoo in Chinese characters or wear shirts with Chinese on it (they WILL laugh at you behind your back if it says "Gweilo" or "I Like Donkey Weiners" when you thought it said "Fierce Thunder Dragon", though.) Most Asians don't care about "cultural appropriation"; tourism pays the bills. But playing a song in CHINESE while you're in JAPAN is sh!tty - not all Asians are the same and doing that implies you think that they are. At least learn a little of the culture before you go on vacation, enough to differentiate the languages at least :/

    Roxy222uk
    Community Member
    4 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I can’t imagine one Japanese citizen felt their culture was being demeaned by them buying and wearing tee shirts that said love in Japanese script. Besides which, Japanese culture is much more anti-immigrant that people realise, on top of which, Japan has been a powerful country in its own right for a long time. Who exactly do people think colonised Japan?? I’d love to know what their half baked and ignorant theory is.

    Load More Replies...
    David Andrews
    Community Member
    4 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    If you choose to be offended over the choice music a person you do not know puts on their holiday photos, you need to get a life. With everything going on in the world right now, there are plenty of actual things to get upset and complain about.

    Ellinor she/they/elle
    Community Member
    4 months ago

    This comment is hidden. Click here to view.

    So casual racism isn't something to complain about ?

    Load More Replies...
    Load More Comments
    R Dennis
    Community Member
    4 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Hold up... so wearing clothes with Japanese writing is "cultural appropriation"? Then by that (il)logic, Japanese people shouldn't wear anything with English writing, wear "western" clothing, drive cars, watch television, or do so many other things that are "cultural appropriation". Some people have gone off the sensitivity rails. Using or doing something that came from somewhere else doesn't automatically equal appropriation. Using Chinese music over Japanese imagery is definitely ignorant, but the worst they have done is be vapid.

    Sarah
    Community Member
    4 months ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    It’s soooo offensive as an Irish person when most people over the world celebrate it .culturally inappropriate. With their greens and parades and dying rivers green. It’s abhorrent. And then drink Guinness , eat Irish stew?or Irish smoked salmon with irish brown bread. The worst I’ve heard .. apparently Some foreigners are teaching their children Irish dancing, appalling behaviour- I need to find out who to write to for formal complaint . When I’m Over in US(elgin Chicago) celebrating thanksgiving in Nov .. I’ll enquire .

    Load More Replies...
    LakotaWolf (she/her)
    Community Member
    4 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    My Chinese now-ex and I used to talk about cultural appropriation a lot. His parents are immigrants from China/Taiwan. They LOVED when I used chopsticks, tried traditional foods, and tried to speak Mandarin (terribly.. though I learned to understand it well.) They DGAF if non-Chinese people get a tattoo in Chinese characters or wear shirts with Chinese on it (they WILL laugh at you behind your back if it says "Gweilo" or "I Like Donkey Weiners" when you thought it said "Fierce Thunder Dragon", though.) Most Asians don't care about "cultural appropriation"; tourism pays the bills. But playing a song in CHINESE while you're in JAPAN is sh!tty - not all Asians are the same and doing that implies you think that they are. At least learn a little of the culture before you go on vacation, enough to differentiate the languages at least :/

    Roxy222uk
    Community Member
    4 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I can’t imagine one Japanese citizen felt their culture was being demeaned by them buying and wearing tee shirts that said love in Japanese script. Besides which, Japanese culture is much more anti-immigrant that people realise, on top of which, Japan has been a powerful country in its own right for a long time. Who exactly do people think colonised Japan?? I’d love to know what their half baked and ignorant theory is.

    Load More Replies...
    David Andrews
    Community Member
    4 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    If you choose to be offended over the choice music a person you do not know puts on their holiday photos, you need to get a life. With everything going on in the world right now, there are plenty of actual things to get upset and complain about.

    Ellinor she/they/elle
    Community Member
    4 months ago

    This comment is hidden. Click here to view.

    So casual racism isn't something to complain about ?

    Load More Replies...
    Load More Comments
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