ADVERTISEMENT

Slovenia-based creative director Jure Tovrljan has reimagined famous logos to make them reflect the difficulties of social distancing.

Tovrljan started the creative design project about a week ago when all of his social feeds were flooded with cheap memes about the coronavirus pandemic. "It all [began] when I was looking at the Starbucks logo," he told Bored Panda. "I was wondering how the iconic mermaid would look like with a mask."

After he realized his vision, Tovrljan decided to continue working on the logo ideas.

More info: Behance | Dribble | LinkedIn

#1

Corona Extra

Corona Extra

Report

"At first, I only wanted to remake logos from famous brands only (like Nike, Apple, Coca-Cola, and so on) but I soon realized that it’s not going to be that easy. I saw that some logo designs have the potential [to undergo such a transformation] and some don’t. So, I went on to search for more," Tovrljan said.

Jure did expect many people would appreciate the series but he had never thought that it would become this viral. "The amount of feedback I’m still getting is overwhelming."

In fact, big brands are even asking him to make similarly clever logo adjustments (including some from the series). "I’m also noticing that big brands like McDonald's are choosing to go down the same road," Tovrljan added. "I’m really honored to be an inspiration to some of the biggest players in the industry."

RELATED:
    #2

    Olympic Games

    Olympic Games

    Report

    ADVERTISEMENT

    The coronavirus has had an impact on Jure himself. "Of course, I was in shock when the outbreak began but I somehow managed to adjust to this new way of living. I work from home, go out as little as possible, but given that I have two 1-year-old boys at home, we're having the greatest time of our lives. Social awareness here in Slovenia is very high and I hope everything can go back to normal as soon as possible. However, I believe it’s going to take quite some time," he explained.

    #3

    Linkedin

    Linkedin

    Report

    #4

    Nike

    Nike

    Report

    ADVERTISEMENT
    #5

    Starbucks

    Starbucks

    Report

    ADVERTISEMENT
    #6

    Mastercard

    Mastercard

    Report

    Lucka Rakowska
    Community Member
    5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Your health is priceless. For everything else is Mastercard

    View more comments
    #7

    Nba

    Nba

    Report

    Holly Molly
    Community Member
    5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Upvote for those extra long basketball legs

    View more comments
    #8

    The Us Open (Tennis)

    The Us Open (Tennis)

    Report

    ADVERTISEMENT
    See Also on Bored Panda
    #9

    Target

    Target

    Report

    Noemie Houtekie-N'Da
    Community Member
    5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    All around me are walls no faces and Covid19 peoples.

    View more comments
    ADVERTISEMENT
    See Also on Bored Panda
    #10

    United Airlines

    United Airlines

    Report

    Kathy Davis
    Community Member
    5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    What about the people? Gate agents, ramp, food service, flight attendants? I'm a FA with a major airline. Our newest hires are really struggling. We treat passengers with a smile and try our best to make your flight enjoyable. We NEVER charge for water. An bailout as been directed to the employees and not the company. Our CEO and Pres are taking no salary. We have 70,000 employees how are facing uncertainty and not sure they will have a job when this is over. Please remember there two sides to every story. Be safe.

    View more comments