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What if the internet giants we use every day didn’t belong to the age of sleek apps and silent notifications, but to a time of buzzing screens, cassette clicks, and late-night television glow?

Graphic designer Kostya Petrenko plays with that exact idea, reimagining today’s most recognizable brands as if they had been born somewhere between arcade machines and VHS tapes. The result doesn’t feel like a redesign—it feels like a glitch in time.

More info: Instagram | behance.net | kxd-studio.com | tiktok.com

It’s really the little details that make it work. The colors feel like they’re glowing rather than just sitting on the page, blending into bold shapes in that very 80s way. The typography has a kind of weight to it too—less sleek, more physical. And that soft CRT blur pulls everything together, giving each logo that slightly imperfect, flickering feel, like it’s playing on an old TV somewhere late at night.

What’s interesting is how easily these brands slip into that world. Instagram suddenly looks like something straight out of an arcade. Google could pass for a retro TV channel, and even AI starts to feel like it belongs in an old sci-fi intro. There’s something oddly satisfying about it—taking these ultra-modern companies and placing them in a slower, more analog time. And the strange part is, after a while, the modern versions start to feel like the remix, not the original.

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    #6

    What If Today’s Biggest Brands Existed In The ’80s? These Retro Logos Are Pure Nostalgia (32 New Pics)

    kxdgraphics Report

    AtMostAFabulist
    Community Member
    Premium
    2 days ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This gives me more of a 70's vibe.

    #7

    What If Today’s Biggest Brands Existed In The ’80s? These Retro Logos Are Pure Nostalgia (32 New Pics)

    kxdgraphics Report

    Janissary35680
    Community Member
    Premium
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Well before the days of (the short-lived) "Don't Be Evil".

    #8

    What If Today’s Biggest Brands Existed In The ’80s? These Retro Logos Are Pure Nostalgia (32 New Pics)

    kxdgraphics Report

    Lotekguy
    Community Member
    Premium
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    How about adding a horse's head in the capital O?

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    #9

    What If Today’s Biggest Brands Existed In The ’80s? These Retro Logos Are Pure Nostalgia (32 New Pics)

    kxdgraphics Report

    Bill Swallow
    Community Member
    2 days ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Citizen G'Kar: "Put your face in the book." Supplicant: "But..." G'Kar: "Put your face in the book." (Supplicant puts his face in the book.) *SLAM!* Supplicant: "OWW!!!"

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    #11

    What If Today’s Biggest Brands Existed In The ’80s? These Retro Logos Are Pure Nostalgia (32 New Pics)

    kxdgraphics Report

    Lotekguy
    Community Member
    Premium
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Don't bother. They'll probably just change the name again.

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    #13

    What If Today’s Biggest Brands Existed In The ’80s? These Retro Logos Are Pure Nostalgia (32 New Pics)

    kxdgraphics Report

    BeesEelsAndPups
    Community Member
    2 days ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    This isn't too far off from their actual logo in the 80s

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    #22

    What If Today’s Biggest Brands Existed In The ’80s? These Retro Logos Are Pure Nostalgia (32 New Pics)

    kxdgraphics Report

    Franny Glass
    Community Member
    1 day ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    NETFLIX looks like it started life as a movie phone line.

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