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Someone Optimized Famous Logos To Use Less Ink And Be More Environmentally Friendly – What Do You Think?
Someone Optimized Famous Logos To Use Less Ink And Be More Environmentally Friendly – What Do You Think?
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Someone Optimized Famous Logos To Use Less Ink And Be More Environmentally Friendly – What Do You Think?

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Visibility is hugely important to brands, which is why they want to see their logo everywhere, but there’s a price to pay for such widespread exposure, not just financially but ecologically as well.

As you can see below however, there’s a simple way to reduce these costs, and that’s by using less ink. The idea, called Ecobranding, is a new conceptual experiment aimed at making brands more eco-friendly while at the same time saving millions of dollars in production costs. From McDonald’s and Apple to H&M and FedEx, the streamlined examples you can find here maintain the essence of each specific logo while simultaneously making it more cost-effective for both the manufacturer and the environment. How do you think they compare to the originals? Let us know in the comments below.

More info: Ecobranding (h/t: designtaxi)

RELATED:

    Did you know that printer ink costs twice as much as Chanel N°5?

    Ecobranding aims to reduce that cost by using less ink in logos

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    This will also reduce the environmental impact of printing millions of logos

    McDonalds

    H&M

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    Apple

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    Coca Cola

    Fedex

    Nike

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    Luis Vuiton

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    Starbucks

    Ups

    How do you think these examples compare to the originals?

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    What do you think ?
    Ben Smith
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This will never fly. Nice idea though. Corporations spend millions of dollars and decades to establish an recognizable logo and they won't go changing it without more millions of dollars and more years of research to decide if it's worth it.

    John L
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I think you are right Ben. We humans resist change once we are accustomed to something we can identify with. I did not see any of the above that I would appreciate better than the existing labels.

    Load More Replies...
    Jess 💖 Yass
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    They look way better with the eco friendly touch to them! Like did you see the coca cola one!! LOVE IT!!

    Iva Sušická
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    They look better, but it is nightmare for graphics and if you will optimalised it for small object, it would dissapear...

    Load More Replies...
    Laura Sherman
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    UPS, H&M, Coca-Cola, and Luis Vuiton will not print right at a smaller scale. Some of the lines are too fine and too close to other parts of the logo, so the thin lines will end up running into the rest of the logo during the printing process.

    Full Name
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Very good point. Companies use to want clean logos when printed small on stationary and business cards, and now they create logos that will scale down and look good in the icon for their apps.

    Load More Replies...
    Arnoud Lievers
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Wow less ink on a mcdonalds cup. Maybe there might be better things to demand from mcdonalds. Like maybe demand they don't allow rainforrest to be cut down for croplands to feed the beef on there burgers.

    Gloria Baker
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    don't blame the game ,blame the player. No demand then no supply !

    Load More Replies...
    Martti Laurson
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I like the Starbucks logo. McDonalds is also great

    sans.
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    fedex and starbucks look good

    Lazy Panda
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Honestly I think that the ones with less ink look nicer

    Clau Razo
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I think this is too much. I support the eco-friendly thing but this seems to be something the companies are not going to apply

    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    this is cool i like the Apple one :P

    Wombat34
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I think this is the tritest tokenism I've ever seen.

    Load More Comments
    Ben Smith
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This will never fly. Nice idea though. Corporations spend millions of dollars and decades to establish an recognizable logo and they won't go changing it without more millions of dollars and more years of research to decide if it's worth it.

    John L
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I think you are right Ben. We humans resist change once we are accustomed to something we can identify with. I did not see any of the above that I would appreciate better than the existing labels.

    Load More Replies...
    Jess 💖 Yass
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    They look way better with the eco friendly touch to them! Like did you see the coca cola one!! LOVE IT!!

    Iva Sušická
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    They look better, but it is nightmare for graphics and if you will optimalised it for small object, it would dissapear...

    Load More Replies...
    Laura Sherman
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    UPS, H&M, Coca-Cola, and Luis Vuiton will not print right at a smaller scale. Some of the lines are too fine and too close to other parts of the logo, so the thin lines will end up running into the rest of the logo during the printing process.

    Full Name
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Very good point. Companies use to want clean logos when printed small on stationary and business cards, and now they create logos that will scale down and look good in the icon for their apps.

    Load More Replies...
    Arnoud Lievers
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Wow less ink on a mcdonalds cup. Maybe there might be better things to demand from mcdonalds. Like maybe demand they don't allow rainforrest to be cut down for croplands to feed the beef on there burgers.

    Gloria Baker
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    don't blame the game ,blame the player. No demand then no supply !

    Load More Replies...
    Martti Laurson
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I like the Starbucks logo. McDonalds is also great

    sans.
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    fedex and starbucks look good

    Lazy Panda
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Honestly I think that the ones with less ink look nicer

    Clau Razo
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I think this is too much. I support the eco-friendly thing but this seems to be something the companies are not going to apply

    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    this is cool i like the Apple one :P

    Wombat34
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I think this is the tritest tokenism I've ever seen.

    Load More Comments
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