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This Heartfelt Loto Ad Campaign Reframes Riches, Showcasing That You Already Have Enough (6 Pics)
Sometimes, we forget how fortunate we are. Our minds get consumed by anxious thoughts, leaving little room to appreciate what we already have. To highlight the important things in life, this lottery brand shared an ad stating, ‘You’re already rich,’ while showcasing wholesome moments.
To celebrate and share this message, we’ve compiled all of the ads, hoping they’ll spark memories and moments you can reevaluate and appreciate even more.
More info: adforum.com
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Image credits: adforum
Image credits: adforum
Image credits: adforum
Image credits: adforum
Image credits: adforum
Image credits: adforum
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What do you think ?
LakotaWolf (she/her) 8 months ago
Uh, yeah. All of the happy moments with family and friends won't help me pay for the $3,500 long-overdue repairs on my only transportation, my van. Nor will these "riches" help pay the medical bills that I've accrued from trying to diagnose and treat the excruciating pain I've had in my left hip joint since the beginning of March. The "riches" of helping friends move a couch won't buy groceries. Sentiments like this fall very flat to people who live in poverty. Because no, no I am NOT "already rich". I'm poor, and all of the love and happiness of family and friends won't help me actually survive.
lenka 8 months ago (edited)
I agree. It's tone deaf. In the current economic climate these ads feel like propaganda designed to quell the rising unrest amongst the working class. It reminds me of the old campaign 'money can't buy happiness" which was basically just wealthy people trying to gaslight the poor into believing that they wouldn't be any happier if they had a piece of pie.
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Shannon Donnelly 8 months ago
Friends and family are great, and I say that with all sincerity. But if you don’t have the funds needed to keep a roof over your head, food on the table, and enough for other basic necessities like transportation (whatever kind you depend on), health care, etc, then no, you aren’t rich, and the anxiety that will eat away at you from worrying about bills is nowhere close to the happiness your loved ones provide. This is simply middle class privilege wrapped up in a pretty package.
LakotaWolf (she/her) 8 months ago
Uh, yeah. All of the happy moments with family and friends won't help me pay for the $3,500 long-overdue repairs on my only transportation, my van. Nor will these "riches" help pay the medical bills that I've accrued from trying to diagnose and treat the excruciating pain I've had in my left hip joint since the beginning of March. The "riches" of helping friends move a couch won't buy groceries. Sentiments like this fall very flat to people who live in poverty. Because no, no I am NOT "already rich". I'm poor, and all of the love and happiness of family and friends won't help me actually survive.
lenka 8 months ago (edited)
I agree. It's tone deaf. In the current economic climate these ads feel like propaganda designed to quell the rising unrest amongst the working class. It reminds me of the old campaign 'money can't buy happiness" which was basically just wealthy people trying to gaslight the poor into believing that they wouldn't be any happier if they had a piece of pie.
Load More Replies... Shannon Donnelly 8 months ago
Friends and family are great, and I say that with all sincerity. But if you don’t have the funds needed to keep a roof over your head, food on the table, and enough for other basic necessities like transportation (whatever kind you depend on), health care, etc, then no, you aren’t rich, and the anxiety that will eat away at you from worrying about bills is nowhere close to the happiness your loved ones provide. This is simply middle class privilege wrapped up in a pretty package.
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