If you work in advertising, you know what it's like when a bad client comes along. Thankfully, the staff of Coplex (formerly Ciplex) have been observing a variety of clients in their native habitats for some time now, and they've come up with a handy field guide on how to approach this temperamental species.

The guide identifies 15 specimens most agencies have likely come across, but it doesn't stop at just telling you what you already know about them. Special 'care and feeding' instructions are provided, making it easier to tame these savage beasts the next time you happen upon them in the wild. It's worth noting that the word 'no' is a fairly effective command, if in doubt.

Consult the Field Guide to the Wonderful World of Clients for yourself below, and be prepared the next time Mr. I Need This done Yesterday walks through your door.

More info: Coplex (h/t: DigitalSynopsis)

#1

Type Of Client

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rubybhatiads 1 year ago

Shameful Bored Panda! Exact same headline + feature image copied from this 2014 article by DigitalSynopsis: https://digitalsynopsis.com/advertising/how-to-handle-types-of-clients-guide/ At least provide a source link!

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#2

Type Of Client

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Ildiko S. 1 year ago

OMG this is so my ex-boss, only she put it like this: "I know exactly what I want!" - and changed it every 5 minutes, making me do the same job 5 times. Then when I quit after one of those cases, I've been told that she communicates clearly, I have a problem.... Well, all righty.

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#3

Type Of Client

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Clinton Yew 1 year ago

this is usually not a problem if they willing to pay extra.

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#4

Type Of Client

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Celeste Spaniel 1 year ago

These clients are the worst! We're not machines, we need breaks too!

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#5

Type Of Client

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Steve Bowman 1 year ago

"I want Comic Sans!"

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#6

Type Of Client

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Liam Wescott 1 year ago

If you give people an inch, some of them will want a mile. And they will expect that mile, sometimes without even asking for it.

#7

Type Of Client

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Howard Mirsky 1 year ago

I always had this to contend with...Howard Mirsky

#8

Type Of Client

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#9

Type Of Client

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Michel M. Prins 1 year ago

And important, just in case: Always, and then I mean ALWAYS get timelines and deadlines black on white (like a mail, text, etc.). They can't lie their way out of something they have written themselves. Because some of them will try, so be careful.

#10

Type Of Client

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Chris Coulson 1 year ago

I think sometimes this is a failure on the designer's part, rather than the clients. If you can't convey what you want in a useful manner to the client, then that's your failing, maybe?

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